You are ready for your big speech: you’ve crafted the talk, you’ve tailored the content for the audience and you’ve rehearsed your words. That’s great – but have you thought about the body language you will use when delivering it?
When we are preparing for presentations and speeches, we tend to focus on our words because vocal language is a conscious activity, whereas body language is a more unconscious activity. We pay attention to saying the right words but we need to extend this attention to our body gestures which unconsciously could be communicating a different message.
If your body language isn’t aligned with your vocal language you are missing the opportunity to deliver the full impact of your message. Worse still, you are at risk of creating confusion among your audience.
Here’s how to use body language to capture your audience’s attention and ensure you get your message across when you are giving a speech or making a presentation;
It was Mahatma Gandhi who once famously said, “There’s more to life than increasing its speed.”
And his observation applies to business as much as it applies to life. Businesses that have the most success are the ones willing to take the time to slow down and think about what they are doing.
This is borne out by an Economist Intelligence Unit study that found companies who slowed down made, on average, 40% more sales and 52% higher profits than companies who had set getting faster and faster their main priority.
So what aspect of your start-up will benefit from you slowing down?
Whether you have just launched your new start-up, or are the owner of an existing business, to be successful you need to make the best use of your valuable time.
With so many different aspects of the business to think about, and a host of demands on their time, it’s easy for small business owners to become too busy to get the really important things done.
To make sure you don’t get sucked into this trap, author Martin Gladdish, reveals some simple tips and tricks to show how you can build your business in 90 minutes a day.
Your new venture might have first spread its wings in the comfort of your own home, but most start-ups need to fly the nest at some point.
Whilst sending emails from your sofa in your onesie undeniably has its charms, there comes a time when moving your business forward requires giving it its own four walls.
Moving into a proper office can make what you do seem a whole lot more real – but it’s a daunting move to make, and with more options available than ever before, it’s unsurprising that many small business owners make the wrong decisions, or delay the move from home entirely.
To help you choose the best route for your business, we compare the more traditional option of renting an office on a commercial lease and the serviced office option. We look at what each one gives you and highlight the benefits and drawbacks of both, so you can come to the right decision.
If there’s one marketing skill you should focus on developing above all others it is copywriting.
The ability to passionately sell a product or service in the written word is something that will never go out of fashion. And the reality is that few people will be able to do it as well for your business as you.
Yes, you can pay a copywriter to create the content for your new website or write a sales letter. But you have it within you to do a better job yourself. Your business gets your full focus day in, day out, so you are more likely to understand it properly and convey it more passionately to other people.
All you need to do is follow these seven simple copywriting secrets to write copy (another word for content) that potential buyers just can’t resist Continue…
When you are starting a new business, you will most likely need to produce a cashflow forecast.
If you’re looking to raise money, from either a bank loan or outside investors, a cash flow will be one of the financial forecasts that you will need to produce for prospective lenders and investors.
As your business grows, a cash flow forecast becomes an increasingly important tool to help you manage the business and to avoid any sudden cash flow problems.
We all therefore appreciate the importance of a cash flow forecast, but are there any trade secrets to doing it better?
Here are some top tips to help you produce a better, more accurate cash flow forecast first time, and how you can use it to give your business a commercial advantage.
Public liability insurance will protect your business if you cause an injury to a member of the public, or property belonging to another business or individual.
You should consider taking out public liability insurance if members of the public visit you at your place of work, or if you perform work at places of work owned by third parties. Continue…
There is so much that a small business owner, or potential entrepreneur, can do with just a shift in how we think, and what we focus on.
When you start to look back at what you have achieved and where you are in your life, work and business, you would begin to realise that success is heavily dependent on your attitude.
Most people who are successful started out just like you – and then they kept their strength and determination, they persevered through the tough times and now we look up to them as successful business people.
The good part is that you can make it too and even achieve much more than them. The magic is upgrading the software your mind has been running on with a new, better and bug-free version!
Here, serial entrepreneur, Taimur Khan, tells ByteStart how a positive mind-set can help you succeed with your start-up; Continue…
A dormant company is one that doesn’t trade and has no accounting transactions.
There are two main situations where owning a dormant limited company can be useful for start-ups and small business owners;
It’s fair to say that the digital landscape has given us all a platform to air every thought that warrants sharing, and also many that don’t!
Unfortunately for businesses, customers will often bypass customer services and immediately go online to air their views. While channels such as Facebook allow you to brush criticism under the carpet (not advised, angry customers will usually respond), reviews on sites such as Trip Advisor and Google can blemish your name on a longer-term basis.
While your customers will always have scope to poorly portray your business online, there are some simple ways to monitor and respond to criticism in a proactive and timely manner.
Here are 6 things you can do to protect your brand and enhance your business reputation on social media; Continue…
It’s absolutely vital for a small business to maintain a good reputation. It can be the making or breaking of your company after all. Unlike bigger businesses that seem to shrug off really embarrassing moments and carry on, smaller businesses can find it impossible to recover from a tarnished reputation.
So managing how you and your employees represent your business on social media is crucial.
Many may just use it to interact with family and friends, but some – in the very rarest of cases – can use it to abuse, or say inappropriate things. And what if this is seen by your customers? Or they say something about work? Would you know how to handle it?
It’s estimated that almost one in every three small businesses maintain their own website, and with that comes a whole host of potential challenges to overcome.
Alongside the usual cost of building a new website, getting the right designer and managing your hosting prices, there are other factors which many small business owners do not consider when managing or monitoring their website.
In fact, there are a number of common mistakes which SMEs often make, but which are easy enough to overcome.
Here are the seven errors we most often see with websites designed for startups and small businesses.
For many small business owners and start ups energy is what you wish you had more of at the end of a long day! But, when it comes to utilities, then energy is also a key part of your overheads and can have a big impact on the bottom line.
A recent Censuswide survey found that three-quarters of SMEs believe they pay too much for their utilities. That equates to a whopping 3.9 million businesses across the UK.
However, there are a number of simple steps that can help you reduce your energy bills, these range from changing staff behaviour, through to finding a deal with a different supplier or using different tariffs.
The savings you make can be significant, so it’s worth a little of your valuable time and energy. To help you get started, here are 4 things you can do to save money on your energy bills right now; Continue…
“Networking is always important when it’s real, and it’s always useless when it’s fake.” – Seth Godin
When I decided to investigate how some of the most successful networkers operated both online and offline, I was desperate to know the “differences”.
Some of the greatest teachers of our time encourage their followers to look for the distinctions in life – the greater your knowledge of these distinctions, the greater your capability to deal with life’s challenges.
Interestingly, regardless of whether the experts I interviewed were using offline events, clubs and conferences to build their networks, or whether they were joining digital communities and groups online, their actions were underpinned by the same operating principles and many of the same activities.
From interviews with leading business experts, I’ve identified their Top 10 tips for networking success. I’ve called them the “Magic 10″ because they kept appearing in interview after interview, seemingly from out of nowhere. If you can integrate these tips into everything you do, you will have a thriving business network in no time. Continue…
Why do some businesses appear to steam ahead, recording rapid year on year growth, when others even in the same sector, with the same market opportunity, lag behind, recording poor growth or often no growth at all.
Of course, every sector will have its own nuances, however there are some barriers to grow that every business owner (and aspiring business owner) will need to address if they aim to punch above their weight. Continue…