Good public relations are essential for any business, but especially so, for small and start-up businesses. If you can persuade editors to run a story about your business, it’s worth a dozen adverts or mailshots. And there’s also the huge added benefit of it not costing you anything!
However, writing a press release isn’t as simple as dashing off a letter to the editor of your local paper. For it to work, your release needs to be carefully crafted and put together.
Here we look at how you should structure your press releases to grab editors’ attention and maximise your chances of getting that elusive, but highly-prized free press coverage.
For a small business, email marketing offers an inexpensive but effective and efficient way to engage with your customers, and attract new ones – so long as the right planning has been put in place first.
It creates and maintains communication, helping to keep your brand front of mind and build customer loyalty. Campaigns can be designed around a specific purpose, e.g. to boost sales, or to increase website traffic, and they can be targeted – you decide who receives which email.
Most importantly, and unlike many other marketing options, its results are measurable – the best email marketing platforms will even provide you with reports outlining how successful your campaign has been, and what aspects worked best.
This makes it an excellent choice for small businesses with a limited marketing budget. As long as you take the time to really think about what you want to get out of it, it is also simple – follow these 6 steps for planning and implementing your campaign, and you won’t go wrong. Continue…
The cost of printing, scanning, and copying can quietly mount up for small businesses. But by making some straightforward adjustments to the way your business approaches printing you can save money, reduce environmental impact and increase staff productivity.
Here are ten ways small businesses can save money by making a few simple changes. Continue…
Starting up and sustaining a company is a tough challenge for even the most gifted of entrepreneurs or the brains behind the business world’s biggest and best ideas. Within that context, the margins for error tend to be slim, particularly when it comes to financial matters and the business of balancing your books.
Here are some of the best options potentially available to you if your company is facing a financial squeeze and is running out of cash, along with some ideas on how to approach the turnaround process.
It’s estimated that almost one in every three small businesses maintain their own website, and with that comes a whole host of potential challenges to overcome.
Alongside the usual cost of building a new website, getting the right designer and managing your hosting prices, there are other factors which many small business owners do not consider when managing or monitoring their website.
In fact, there are a number of common mistakes which SMEs often make, but which are easy enough to overcome.
Here are the seven errors we most often see with websites designed for startups and small businesses.
Accurate bookkeeping is a necessary evil when you run your own business.
There are three reasons you need to be on top of the money coming in and going out. HMRC will need information from you at some point (whether you are a sole trader or run a limited company); you need to know if you have enough cash to get you through the month (cash flow); and finally it’s good to know whether or not you are actually making a profit!
If you could have lunch with any businessman or woman in the world, (alive or dead), to discuss your commercial/professional situation, whom would you choose – and why?
Chances are that you’d choose someone you admire or are intrigued by, perhaps because of their achievements, their values or their reputation/personal brand.
Most of us recognise the need to learn from the life experience and wisdom of others. We also aspire to accelerate the pace towards our own success, or at least smooth a few of the bumps in the road. A business mentor can be an invaluable asset to enable us to identify relevant principles of success and adapt them for our own situations and use.
In 2014 Gallup carried out a study of 2,500 entrepreneurs and identified the top ten behaviours that they consistently observed in highly successful entrepreneurs – second on the list was confidence.
Self-confidence is a vital ingredient for great leadership and having confidence is essential for any business leader to achieve their full potential. As Francisco Dao, author and founder of 50Kings says;
“Self-confidence is the fundamental basis from which leadership grows. Trying to teach leadership without first building confidence is like building a house on a foundation of sand. It may have a nice coat of paint, but it is ultimately shaky at best.”
But what is confidence? Having confidence or lack of confidence means something different to each individual, and as a result people behave differently.
No matter what business problem you have to solve right now, there’s a powerful way of finding the answer quickly and efficiently… and it’s called networking.
That’s a word that makes many people’s hearts beat faster. The idea of getting out to events and meeting a bunch of strangers is not something that seems natural!
Yet networking is a powerful marketing and business tool.
In the tech start-up sector agile is a popular mind set and method used for business and product development. It’s a methodology that aims to maximise profit, deliver value and help you to enjoy the journey of shaping and building a successful business.
When launching and growing a business and developing new products we face an environment of extreme uncertainty and constant change with disruptive and fast-moving markets. Being agile helps to navigate this journey and find the best path to creating a sustainable and scalable business model.
Agile isn’t just for tech businesses, any business can use agility to springboard their growth. Companies with an agile culture that embraces and adapts to change, can turn uncertainty into opportunity, and flourish when other businesses fail.
Here are ten ways your business can become more agile today by adopting agile thinking and tools; Continue…
Starting a new business is an exciting time but getting the administrative side of things set up can be quite a time-consuming process. However, if these initial tasks are completed in a thorough and efficient manner, things are more likely to run smoothly and you can focus on the more exciting aspects of running your own business.
There are a number of different legal matters which need to be addressed before setting up a new business. Seeking good advice to help you through the planning and setup process ensures your business is built on solid foundations andcan provide protection when things do not go to plan.
Being prepared for any legal issues that could occur and having a good understanding of business law is essential when setting up a new company; lacking both could lead to a make or break situation. This guide is here to help you get your business off to a flying start and make sure you are both prepared and protected for what the future holds. Continue…
Picture the scene. You’ve spent years developing an amazing new product, the likes of which has never been seen before.
It will truly revolutionise the market and give your competitors many sleepless nights of agonising worry.
But it all depends on you shocking the world by announcing your new product at the annual trade fair. If word gets out before, it will ruin all your hard work and give your competitors a head start.
Dealing with late payment can be tricky for small and medium sized businesses. Handle it wrong and a customer could be lost, ignore the issue and it can stifle business growth, have a huge impact on cash flow and even cause a company to go bust.
Staggering figures published in a government paper in May, revealed that small businesses spend around 130 hours a year chasing late payments, equating to an average cost of £1,500 per business.
The problem is endemic with two thirds of SMEs suffering according to research by the IOD, but follow this 12-Step plan and you’ll be able to minimise the damage late payment causes.
Do you wish everyone in your business talked with one voice? There are plenty of corporate cliches for this – being on the same page, singing from the same hymn sheet – but it all boils down to one thing: having a strong company identity that everyone shares.
When you launch a business, you probably aren’t thinking about a brand, culture or values. However, by the time your growing start-up has reached the point where you employ more than a handful of people, it may be time to establish key words and values that ensure unity and continuity. Continue…
SEO has become an integral part of online marketing. If you want your business to be seen online, the general consensus is that SEO is absolutely essential.
Committing to a high quality SEO campaign can take up a lot of time and make demands on a startup’s budget that not everyone can meet. But seeking cheaper alternatives could mean you soon find yourself facing a Google penalty (the worst of which is your website being complete removed from their index), which can put your entire online presence in jeopardy.
The good news is that SEO need not always be a lengthy commitment and if you have some in-house capacity, it is possible to take on a large portion of the work yourself.
This in-depth guide explains what you can expect from a SEO campaign, and will help you determine if you can do some of the work yourself or whether you’ll be better off outsourcing everything from the start. Continue…