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How do I get people to visit my small business website? |   |
This is probably the most asked question by small business owners who have an online presence. They may well have created a wonderful, insightful site, full of information... but no one is visiting.
Many small business people who have limited experience of online marketing will often expect Google to suddenly provide them with courtesy Top 10 rankings for their favourite phrases, simply due to the fact that they have uploaded a new site. This couldn't be further from the truth.
Factors For Traffic Building Success
Designing your site is probably just 10% of the battle for visitors. The other 90% is comprised roughly of the following elements:
1) The quality and relevance of the content on your website
2) How often your update your website with fresh content
3) How many relevant sites link to yours
4) How old your site is (domain name longevity)
5) The phrases you target in your web marketing activities
You can add perhaps 50 other factors you could list (such as the use of "bold" text within your pages, or the "alt" text you use when you post images within your HMTL code) which may influence the success of a page on Google, but the key factors remain the same.
In a Nutshell
In essence, if you have a well designed relevant site, updated regularly with new information, and you have plenty of other sites linking back to you (sites with a similar theme) - you are half way there already.
Maintaining your site over time, and consistently receiving links back from other industry sites is essential, as many website owners go all out to create the perfect site, but then tend to stop updating it after a certain time.
Essential Web Marketing Guides
We have dozens of handy guides on Bytestart which can help you with your web marketing effort:
- Top 50 small business web marketing tips
- How to find good keywords for your small business website
- Classic small business website design mistakes to avoid
- How to get your website navigation right - Top Tips
- 4 free web marketing tools for small businesses
- 7 online ways to publicise your website
- Top Ten Tips to improve your business website
- For Essential Business Insurance, visit our partner, Hiscox
- Compare business insurance quotes with Simply Business
- Free day-to-day business banking, forever! Call Abbey on 0800 085 3099
You’ve got a great website, so it’s only a matter of time before the visitors start pouring in, right? Wrong. Without search engines ‘liking’ the look of your site, it won’t be listed and nobody will be able to find it. Tips to make your business website appeal to the search engines. [June 12, 2009]
This is probably the most asked question by small business owners who have an online presence. They may well have created a wonderful, insightful site, full of information... but no one is visiting. How to build traffic to your small business site, and plenty of useful resources. [May 28, 2009]
Some essential tips to help small business website owners achieve healthy rankings in Google. How to build up relevant links to your site, what measures to avoid, and how you can tell how well your web marketing effort is going. [April 27, 2009]
Continuning on from Part One, here are 15 further web marketing tips to help small business owners gain good search engine rankings on Google. [April 27, 2009]
Finding good keywords and phrases is an important area of web marketing, but how on earth do you find out which phrases are suitable for your business website, and which are too competitive to bother with? [November 18, 2008]
Second part of our complete guide to link popularity - the importance of Google's site ranking algorithms, and how to structure both external and internal links. [July 10, 2008]
First part of our complete guide to link popularity - why are backlinks to your website important and how to go about building up your links. [July 10, 2008]
We've compiled a list of completely free resources which will help measure the success of your ongoing effort to propel your website up the search engine rankings. [July 8, 2008]
When small companies set up their search marketing (SEO) goals, many overlook an important aspects of conversion rates and providing a good user experience. We look at bounce rates and exit points in this article. [June 13, 2008]
Every business needs a website. And not just for the sake of having one. With a little investment of time and energy you can turn your website into a deadly selling tool, no matter what kind of business you have. [May 6, 2008]
How search engines use keyword density algorithms to determine website rankings. How often should you repeat your chosen keyword phrases? [January 26, 2008]
50 essential web marketing tips from the Bytestart team. How to get your small busines website up the search engine rankings and attract new customers. [November 19, 2007]
Another 25 essential small business web marketing tips from the Bytestart team. [November 18, 2007]
How Google's sandbox and the age of a website can conspire to frustrate new website owners, and some tips on how to minimise the pain of marketing a brand new site. [October 9, 2007]
If you need help promoting your small business site in the major search engines, here are some things to look out for when choosing a search engine optimisation firm. [June 28, 2007]
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