Web Marketing

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How to find good keywords for your small business website
Finding good keywords and phrases is an important area of web marketing, but how on earth do you find out which phrases are suitable for your business website, and which are too competitive to bother with? [May 26, 2010]

Why site owners should think about getting links than obsessing over 'keywords'
A decade ago, site owners were obsessed by 'keywords' when seeking to propel their sites up the search engine rankings. Given that Google doesn't even recognise the keyword tag in webpages, we explain why site owners would be better off concentrating on acquiring relevant links to their sites. [April 21, 2010]

Online marketing - getting the basics right
The growth in the use of the Internet in recent years has led to a huge shift in marketing activities to the online space. This article explains some of the key things for you to focus on to help you market effectively online. [December 15, 2009]

Free tools to help promote your brand online
A useful list of free tools that can help small companies establish a stronger online presence for their brands. [October 8, 2009]

10 reasons why search engines hate your website
You’ve got a great website, so it’s only a matter of time before the visitors start pouring in, right? Wrong. Without search engines ‘liking’ the look of your site, it won’t be listed and nobody will be able to find it. Tips to make your business website appeal to the search engines. [June 12, 2009]

How do I get people to visit my small business website?
This is probably the most asked question by small business owners who have an online presence. They may well have created a wonderful, insightful site, full of information... but no one is visiting. How to build traffic to your small business site, and plenty of useful resources. [May 28, 2009]

30 Google marketing tips for small businesses - Part One
Some essential tips to help small business website owners achieve healthy rankings in Google. How to build up relevant links to your site, what measures to avoid, and how you can tell how well your web marketing effort is going. [April 27, 2009]

30 Google marketing tips for small businesses - Part Two
Continuning on from Part One, here are 15 further web marketing tips to help small business owners gain good search engine rankings on Google. [April 27, 2009]

Link Popularity Guide - How to build up links to your website - Part 2
Second part of our complete guide to link popularity - the importance of Google's site ranking algorithms, and how to structure both external and internal links. [July 10, 2008]

Link Popularity Guide - How to build up links to your website - Part 1
First part of our complete guide to link popularity - why are backlinks to your website important and how to go about building up your links. [July 10, 2008]

4 free web marketing tools for small businesses
We've compiled a list of completely free resources which will help measure the success of your ongoing effort to propel your website up the search engine rankings. [July 8, 2008]

Web Marketing - don't forget the user experience
When small companies set up their search marketing (SEO) goals, many overlook an important aspects of conversion rates and providing a good user experience. We look at bounce rates and exit points in this article. [June 13, 2008]

Turn your website into a deadly selling tool
Every business needs a website. And not just for the sake of having one. With a little investment of time and energy you can turn your website into a deadly selling tool, no matter what kind of business you have. [May 6, 2008]

Keyword Density - Why Keyword Frequency Matters
How search engines use keyword density algorithms to determine website rankings. How often should you repeat your chosen keyword phrases? [January 26, 2008]

Top 50 small business web marketing tips - part one
50 essential web marketing tips from the Bytestart team. How to get your small busines website up the search engine rankings and attract new customers. [November 19, 2007]

Top 50 small business web marketing tips - part two
Another 25 essential small business web marketing tips from the Bytestart team. [November 18, 2007]

Google Marketing - How to avoid new site frustrations
How Google's sandbox and the age of a website can conspire to frustrate new website owners, and some tips on how to minimise the pain of marketing a brand new site. [October 9, 2007]

Choosing a search engine optimisation firm for your small business site
If you need help promoting your small business site in the major search engines, here are some things to look out for when choosing a search engine optimisation firm. [June 28, 2007]

What is the Google Pagerank?
The Google Pagerank system is integral to the operation of the world’s favourite search engine. It is a system for ranking all web pages indexed by Google. [May 3, 2007]

Reciprocal Links and Visitor Retention
A certain method of gaining visitors to your business site is by forming relationships with other sites of a similar nature or theme. Reciprocal links can be of great benefit to small business websites. [March 2, 2007]

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