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Writing a Business Plan - Part 2 - Objective, Executive Review |   |
1. Objectives
This section explains why you are creating this business plan and what it is, in brief, that you intend to do.
It could be for different reasons: To look for investors for a new project, to launch a new line of products, to market the company, or to create a new business unit.
TIPS
- Do not elaborate at all, get to the point and be brief, each sentence is important. If a sentence does not hold important information, delete it.
2. Executive Review
Here you will give a review of the whole plan, you will define the market, the product or service, your competitive advantage over the competition, the investment required and the predicted results over a given period of time.
This section is very important if you require investment to execute the plan. It allows both your executives and any potential external investors to understand the entire plan in a few paragraphs.
More importantly, it also permits the executive or investor to quickly see if the project demands more attention without having to read the entire plan.
The summary should be simple and well written with only the essential information included. It should be clear to the reader in the proposal what the possibilities of success are.
TIPS
- Write with a positive and authoritative tone, do not use if's, do not write ‘we could’, write ‘we will’.
- The reader should have a clear idea of your business plan just by reading this page.
Posted February 19, 2005
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Latest articles in Business Plan Guides
Business Link Guide to writing a Business Plan
[July 26, 2006] Helen Cracknell, from Business Link, the Government’s network providing practical guidance for small and medium-sized enterprises looks at how to write a business plan.
[July 26, 2006] Helen Cracknell, from Business Link, the Government’s network providing practical guidance for small and medium-sized enterprises looks at how to write a business plan.
Business Plans for Business Angels - Part Two
[June 26, 2006] Part two of our two-part guide to writing a business plan for business angels takes a look at the main chapters of the business plan.
[June 26, 2006] Part two of our two-part guide to writing a business plan for business angels takes a look at the main chapters of the business plan.
Business Plans for Business Angels - Part One
[June 26, 2006] This business plan guide is aimed at helping you put your message across to one particularly critical audience - the business angel. Part one contains an introduction and overview.
[June 26, 2006] This business plan guide is aimed at helping you put your message across to one particularly critical audience - the business angel. Part one contains an introduction and overview.
Writing a Business Plan - Part 1 - Introduction
[March 20, 2005] Small business guide to writing a successful business plan - this eight part guide explains how to write a concise and readable plan for your new small business venture
[March 20, 2005] Small business guide to writing a successful business plan - this eight part guide explains how to write a concise and readable plan for your new small business venture
Writing a Business Plan - Part 2 - Objective, Executive Review
[February 19, 2005] This section explains why you are creating this business plan. You will give a review of the whole plan, you will define the market, the product or service, your competitive advantage over the competition, the investment required and the predicted results over a given period of time.
[February 19, 2005] This section explains why you are creating this business plan. You will give a review of the whole plan, you will define the market, the product or service, your competitive advantage over the competition, the investment required and the predicted results over a given period of time.
Writing a Business Plan - Part 3 - Market Analysis, Demand Analysis
[February 18, 2005] This section contains information on compiling the market analysis and demand analysis sections of your small business plan
[February 18, 2005] This section contains information on compiling the market analysis and demand analysis sections of your small business plan
Writing a Business Plan - Part 4 - Environmental, Company and Competition Analysis
[February 17, 2005] This section contains information on how to compile the environmental and company analysis sections of your business plan, plus analysis of the competitors in your chosen industry sector.
[February 17, 2005] This section contains information on how to compile the environmental and company analysis sections of your business plan, plus analysis of the competitors in your chosen industry sector.
Writing a Business Plan - Part 5 - Marketing Strategy
[February 16, 2005] An essential part of the business plan - the marketing strategy, containing information on how to penetrate new markets, increase your share of the existing market, entrench yourself in the market and how to withdraw from the market place.
[February 16, 2005] An essential part of the business plan - the marketing strategy, containing information on how to penetrate new markets, increase your share of the existing market, entrench yourself in the market and how to withdraw from the market place.
Writing a Business Plan - Part 6 - Success Factors
[February 15, 2005] This section of the business plan is very important as it provides a summary explaining why the plan will succeed. You need a unique selling point or points for your plan. What do you have that will make it succeed?
[February 15, 2005] This section of the business plan is very important as it provides a summary explaining why the plan will succeed. You need a unique selling point or points for your plan. What do you have that will make it succeed?
Writing a Business Plan - Part 7 - Financial Analysis & Finance
[February 14, 2005] This section highlights the financial information you will need to provide in your business plan (balance sheet, profit and loss, etc.) The Finance section outlines how much captial will be required to start the enterprise.
[February 14, 2005] This section highlights the financial information you will need to provide in your business plan (balance sheet, profit and loss, etc.) The Finance section outlines how much captial will be required to start the enterprise.
Writing a Business Plan - Part 8 - Conclusion
[February 13, 2005] The final part in our business plan guide - this is the best section t transmit your optimism without exaggerating.
[February 13, 2005] The final part in our business plan guide - this is the best section t transmit your optimism without exaggerating.
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