Small Business Sales, Marketing & PR Guides

Selling

Public Relations and Press

Sales Research and Presentation

Direct Mail and Telemarketing

Online Marketing

Pay per Click (PPC) Advertising

Networking

Further Marketing Features

Make it harder for customers to walk away
The easiest money your business can get is from existing clients. Someone who has a relationship with you is much more likely to spend money with you again. Here are seven ways you can make it harder for existing customers to walk away from your business: [August 24, 2010] [In Sales Guides]

21 killer ideas to get free publicity
Here are 21 ideas you can use to get free publicity. With these PR tips you'll be able to make publicity a major part of your marketing mix. [August 23, 2010] [In PR Guides]

Top tips for getting a press release noticed
We receive hundreds of press releases each week in the Bytestart email box. Many relate to small business issues, and plenty of others do not. Out of one hundred, we typically might use just five. So, why do some releases hit the mark, and others don't? [August 10, 2010] [In PR Guides]

6 tips to boost the online reputation of your business
If bad news or comments are made online about your business or brand, how do you go about protecting yourself and ensure that potential customers are not put off by negative content? [July 21, 2010] [In Online Marketing]

Extending your reach – tips to maximise LinkedIn
With the incredible growth of social networking tools over the past year, we look at what LinkinIn does, and provide some useful tips on how to maximise your online profile. [March 31, 2010] [In Marketing Guides]

How to manage the reputation of your business online
If you are just starting out in business, building an online reputation is extremely important. A positive online reputation can make or break a company and it’s a good idea to get started on this when a business is taking its first steps on the internet. [February 10, 2010] [In Online Marketing]

Article marketing: friend or foe?
Article marketing – the practice of submitting written editorial to article publishing websites that then redistribute them to other sites throughout the internet – has slipped in and out of fashion in recent years, with commentators tending to fall into two camps: love it or hate it. [February 1, 2010] [In Online Marketing]

Five expert branding tips for small companies
We're always on the look out for expert marketing tips and advice on Bytestart. In this piece, branding expert Mark Artus has provided us with five essential tips to help small businesses get their branding right. [January 26, 2010] [In Marketing Guides]

Online marketing and search engine optimisation (SEO) on a low/no budget
Online sales have continued to grow throughout the recession. But with budgets tight and competition increasing, how can the smaller business get a decent slice of the internet pie? How you can promote your business online without having to sell your shirt. [January 21, 2010] [In Online Marketing]

How small businesses can do their own PR
PR is a powerful weapon. It separates your business from the pack, demonstrates your expertise and showcases your products and services to a massive audience that you might otherwise never reach. How a small company can do its own PR. [January 8, 2010] [In PR Guides]

Small companies urged to harness power of media to battle recession
A rallying cry is being issued to the UK’s 4 million small firms to harness the power of the media to protect and grow their business in 2010. [January 7, 2010] [In PR Guides]

How to do business in the new online world
As the global economy continues its recovery from the longest and deepest recession in recent history, the business community, both here and abroad, faces a somewhat different landscape to what we knew before. How businesses can embrace new online technology. [December 17, 2009] [In Online Marketing]

Guide to soft selling for small businesses
In this article, we look at some examples of soft selling tactics you can employ in your business which may help accelerate both sales and the building of trusting relationships. [December 8, 2009] [In Sales Guides]

Why your media choices should be your flexible friends
We look at a number of straightforward ways small businesses can maximise the value of flexibility and effective tactical advertising opportunities. [November 27, 2009] [In Marketing Guides]

Public relations - what is PR and how would it benefit a small company?
In this article, Ben Pinnington gives Bytestart readers some introductory tips to the world of public relations, and how it may benefit small businesses. [November 23, 2009] [In PR Guides]

Use the power of the web to delight your customers
The internet creates a level playing field for businesses of all sizes. In this article, Dave Thackeray looks out how small businesses can harness the power of the web to transform the way they communicate with customers. [November 17, 2009] [In Online Marketing]

Mastering Pay per Click - Top 10 PPC tips
Pay per click remains a powerful tool for the online marketeers – but only if you know what you're doing. When used correctly, pay per click (PPC) advertising can be a highly effective means of bringing customers to your site and making more sales. Here are 10 tips to help you on the way to PPC success. [November 10, 2009] [In Online Marketing]

5 classic branding mistakes to avoid
Over time a brand becomes one of the most valuable things a business can own. It stands for something and makes promises to customers. With a valuable asset such as this you need to look after it, nurture it, and ensure that you never do anything to damage it. Here are the 5 classic branding mistakes to avoid. [October 27, 2009] [In Marketing Guides]

How to revolutionise your marketing for free
You can get ahead of the competition without spending any money - all you need is to think smart, and embrace two simple tools - blogging and podcasting. [October 20, 2009] [In Online Marketing]

The 5 Unbreakable rules of free publicity
Good publicity can help to propel your small business to another level. Contrary to popular opinion, it's not that hard to generate free press coverage if you follow these five powerful and unbreakable rules on getting free publicity for your business. [September 3, 2009] [In PR Guides]

Successful pay per click advertising for small businesses
Pay per click advertising is an ideal solution for businesses with small marketing budgets. With the ability to target your adverts accurately, as little as £3 per day can open up a whole new world of sales opportunities. [September 1, 2009] [In Online Marketing]

How to build a brand - advice for small businesses
What is a brand? How to develop a brand for your business which stands the test of time, gains market distinction and trust from your customers. [August 26, 2009] [In Marketing Guides]

Turn past customers into your best source of new business
There are two ways to boost sales in your business: either get more customers, or sell more to your existing customers. [August 13, 2009] [In Sales Guides]

How to pull off a successful publicity stunt
A publicity stunt can be a great way of drawing serious amounts of attention to your business. Done properly, a publicity stunt can easily generate tens of thousands of pounds worth of free publicity for your business. Here's how to organise a successful publicity stunt for your business. [August 12, 2009] [In PR Guides]

Guide to successful 'offline' marketing for your small business
‘Offline’ media, such as posters and press, can increase your exposure and get your business talked about because potential customers see your message all around them on a regular basis. A useful guide and tips to getting the most out of your offline marketing. [July 29, 2009] [In Marketing Guides]

5 easy ways to generate PR stories for your business
Free publicity is a valuable credible way to promote your business. And the hardest thing about getting it is coming up with a great idea in the first place. [July 28, 2009] [In PR Guides]

Browse more...
Sales Guides
Marketing Guides
PR Guides
Online Marketing