Social media guide for small businesses
A guide to social media for small businesses, and how to make the most of blogs, social networks, micro blogging, photo and video sharing technology. [June 30, 2009] [In Online Marketing]

How small businesses can get started with Twitter
Love it or hate it, Twitter - the latest social media phenomenon has been growing rapidly in recent months. Some ideas on how you can harness its power to market your business for free. [June 16, 2009] [In Online Marketing]

15 tips for the Google AdWords beginner
An overview of 'Google Adwords' and useful tips to help small businesses get their online pay-per-click (PPC) campaigns underway. [June 11, 2009] [In Online Marketing]

Your 60 minute marketing plan
You can put together a very good marketing plan for your business in just 60 minutes. It’s just a case of answering a few simple questions, doing a little bit of thinking, then adding the magic ingredient: Action! [May 19, 2009] [In Marketing Guides]

What is a brand identity?
One of the most important things to focus on for a brand to succeed is consistency: consistency in product, message, packaging…in everything. However, it is also about the identity of the consumer looking to buy into that brand experience, and the two must resonate if the relationship is to be a happy one. [May 14, 2009] [In Marketing Guides]

5 networking secrets used by professionals
When you’ve found the right networking events to go to, there are a number of secrets used by professionals to build powerful networks of relationships and turn them into significant sales. [May 12, 2009] [In Marketing Guides]

How to deal with bad publicity during a recession
Good news is good, bad news is infinitely better. No business can escape the threat of negative publicity. How small business owners can protect their reputations when the media comes calling. [May 11, 2009] [In PR Guides]

Top Ten Tips for delivering the best presentation
In these current economic times never has the importance of good communication been more vital. This piece provides a simple step-by-step approach to delivering the best presentation. [May 5, 2009] [In Marketing Guides]

Generate new leads and fans with social networking
How you can harness the power of social networking tools like Facebook and Twitter to attract new customers to your business. [April 23, 2009] [In Online Marketing]

PR on a shoestring – pay per hit can work for you
Traditionally, the phrase 'pay per hit PR' has sent shivers down the spines of both business owners and PR consultants. However it is a method growing in popularity and should be a serious consideration for small businesses during the recession. [April 7, 2009] [In PR Guides]

How to write a killer pay-per-click advert
A killer pay per click advert stands out from the crowd and drives the right kind of traffic to your web site. Here's how to write a great PPC advert that delivers the results you want [March 24, 2009] [In Online Marketing]

Twitter - what is it and could it help your business?
We take a look at the web's latest phenomenon - 'Twitter'. Is it just another annoying social networking tool, or could it have real benefits for small businesses who want to harness the power of the web to promote their products and services? [February 12, 2009] [In Online Marketing]

10 ways to keep customers happy during the downturn
Small business owners will be working hard (and longer hours) to offset the effects of the economic downturn. Whereas customers may have flocked to you during the boom, now you need to go that extra mile to keep existing customers happy, and gain some new ones. Here are some top tips. [February 4, 2009] [In Sales Guides]

Sales promotions - alternatives to price cutting
Increasingly, companies of all sizes, and especially brands and those with a defined image, are aware that price cutting can have disastrous long term effects on both the general public’s perception of the brand and on company profits. Here's how you can win more business by using sales promotions instead of cutting your prices. [January 23, 2009] [In Sales Guides]

How to convert more leads into sales
One of the biggest sales and marketing problems businesses can face is getting people who seem interested in buying something to actually take the plunge and hand over their money. Here are some ideas to improve your sales conversion rate. [January 7, 2009] [In Sales Guides]

Rapport building and product knowledge - the keys to effective selling
Why do so many people and organisations insist on following a script when they are selling? It’s obvious that it’s insulting and it does nothing to build rapport. Here's a guide to generating sales effectively without using a script. [December 19, 2008] [In Sales Guides]

How to keep winning clients during a recession
There are two key things small business owners should look out for throughout 2009. The first is to hang on to the clients you already have. Secondly, get out there and keep winning new clients. Here are some ideas to help you achieve these aims. [December 15, 2008] [In Sales Guides]

Make it harder for customers to walk away
The easiest money your business can get is from existing clients. Someone who has a relationship with you is much more likely to spend money with you again. Here are seven ways you can make it harder for existing customers to walk away from your business: [December 8, 2008] [In Sales Guides]

Guide to getting your point across to your audience
How to avoid common mistakes that lose an audience, and how to replace them with attention-grabbing alternatives. [November 28, 2008] [In Marketing Guides]

Steal the big boys' methods of measuring marketing - for a fraction of the cost
Every single piece of marketing activity you do must be closely monitored and its performance challenged. Test a new idea and check that it works before spending a significant sum on it. We show you how you can take the big boys’ concepts and apply them to your small business [November 27, 2008] [In Marketing Guides]

Don't cut back on PR spend during tough times
An industry expert tells us why depriving your business of the oxygen of publicity at a time of recession is like switching off the lights and closing the door. [November 25, 2008] [In PR Guides]

How to build a DIY digital marketing plan
Successfully exploiting online opportunities involves developing a conversation with prospects and building a buzz round your business. How to put together your own DIY digital marketing plan without breaking the bank. [November 25, 2008] [In Online Marketing]

Beat the recession with 10 new marketing activities
When the economy turns bad, many established companies will not be able to react as quickly as leaner, smaller operations. Here are ten suggested new marketing activities to help you stay one step ahead of your competitors. [November 17, 2008] [In Marketing Guides]

How to raise the profile of your business in the press
Kelly Davis has provided some helpful tips on how to raise the profile of your small business in the press. [November 10, 2008] [In PR Guides]