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Successful networking and new business survival
[May 6, 2008] Why successful networking could hold the key to survival for new businesses. Includes tips on how to implement an effective networking strategy. [In Marketing Guides]
[May 6, 2008] Why successful networking could hold the key to survival for new businesses. Includes tips on how to implement an effective networking strategy. [In Marketing Guides]
How to sell to the big retailers
[April 30, 2008] If your new business makes a product that you want to sell to the general public, then one of the most important factors in your future success will be great distribution. [In Sales Guides]
[April 30, 2008] If your new business makes a product that you want to sell to the general public, then one of the most important factors in your future success will be great distribution. [In Sales Guides]
Carve out a niche for your business and you're more likely to succeed
[April 18, 2008] Ever heard the saying: jack of all trades, master of none? That saying hss never been more true than when it comes to marketing your small business. [In Marketing Guides]
[April 18, 2008] Ever heard the saying: jack of all trades, master of none? That saying hss never been more true than when it comes to marketing your small business. [In Marketing Guides]
Top marketing tips for Direct Mail success
[April 16, 2008] When done properly, direct mail can be a predictable and cost effective way to generate sales leads for your new business. [In Marketing Guides]
[April 16, 2008] When done properly, direct mail can be a predictable and cost effective way to generate sales leads for your new business. [In Marketing Guides]
How to develop a strong USP and how to use it to attract more customers
[April 8, 2008] A USP is much more than just a way of positioning your business in marketing materials. It’s something that needs to be at the very core of what you’re doing – part of your business’s DNA. [In Marketing Guides]
[April 8, 2008] A USP is much more than just a way of positioning your business in marketing materials. It’s something that needs to be at the very core of what you’re doing – part of your business’s DNA. [In Marketing Guides]
Do you know what your sales people are saying to your customers?
[March 18, 2008] Do you really know what your sales people are saying to your customers? Here are some of the common mistakes you must stop your sales people from making, otherwise your customers will desert you. [In Sales Guides]
[March 18, 2008] Do you really know what your sales people are saying to your customers? Here are some of the common mistakes you must stop your sales people from making, otherwise your customers will desert you. [In Sales Guides]
Top Ten marketing success tips for small businesses
[March 7, 2008] Whatever the size of your business, successful marketing relies on a combination of long-term strategy with short-term plan of action for maximum impact. [In Marketing Guides]
[March 7, 2008] Whatever the size of your business, successful marketing relies on a combination of long-term strategy with short-term plan of action for maximum impact. [In Marketing Guides]
7 offline ways to publicise your business
[March 6, 2008] Promotional activity in the real world can be just as beneficial for publicising your new web venture. Here are seven proven ways to publicise your new business website. [In Sales Guides]
[March 6, 2008] Promotional activity in the real world can be just as beneficial for publicising your new web venture. Here are seven proven ways to publicise your new business website. [In Sales Guides]
7 online ways to publicise your website
[March 4, 2008] It takes time or money to get your website perfect ,and having invested that time, you’re sure to want a good flow of traffic as quickly as you can. Here are seven proven online ways to publicise your new business website. [In Online Marketing]
[March 4, 2008] It takes time or money to get your website perfect ,and having invested that time, you’re sure to want a good flow of traffic as quickly as you can. Here are seven proven online ways to publicise your new business website. [In Online Marketing]
50 Bootstrap Marketing ideas for startups - Part Two
[January 30, 2008] Here are a further 25 excellent bootstrap marketing tips for small businesses - how to publicise your business without a large budget. [In Marketing Guides]
[January 30, 2008] Here are a further 25 excellent bootstrap marketing tips for small businesses - how to publicise your business without a large budget. [In Marketing Guides]
50 Bootstrap Marketing ideas for startups - Part One
[January 28, 2008] The alternative to spending a lot of cash on marketing is to bootstrap it. This means marketing your new business on a very small budget. It’s about using creativity rather than cash to shout about what you’re doing. Part One. [In Marketing Guides]
[January 28, 2008] The alternative to spending a lot of cash on marketing is to bootstrap it. This means marketing your new business on a very small budget. It’s about using creativity rather than cash to shout about what you’re doing. Part One. [In Marketing Guides]
21 killer ideas to get free publicity
[January 18, 2008] Here are 21 ideas you can use to get free publicity. With these PR tips you'll be able to make publicity a major part of your marketing mix. [In PR Guides]
[January 18, 2008] Here are 21 ideas you can use to get free publicity. With these PR tips you'll be able to make publicity a major part of your marketing mix. [In PR Guides]
How to Sell Online - Business Guide
[December 11, 2007] Setting up an online shop is simple and cheap. Here are the main areas you need to look at to get your online shop up and running. [In PR Guides]
[December 11, 2007] Setting up an online shop is simple and cheap. Here are the main areas you need to look at to get your online shop up and running. [In PR Guides]
Why we fear selling and how you can overcome it
[November 13, 2007] The fear of selling is something which most first time business owners suffer from. In this article we look at what lies behind a fear of selling and what you can do to overcome it. [In Sales Guides]
[November 13, 2007] The fear of selling is something which most first time business owners suffer from. In this article we look at what lies behind a fear of selling and what you can do to overcome it. [In Sales Guides]
Exporting - A Guide to exporting for small businesses
[November 12, 2007] Exporting to foreign markets seems too daunting for many small businesses but it's not as difficult as you might think. This guide to exporting covers how to develop an effective export strategy, how to finance it, and where to go for help and advice. [In Marketing Guides]
[November 12, 2007] Exporting to foreign markets seems too daunting for many small businesses but it's not as difficult as you might think. This guide to exporting covers how to develop an effective export strategy, how to finance it, and where to go for help and advice. [In Marketing Guides]
Customer Complaints - How to improve customer satisfaction
[October 2, 2007] Juliet Mumford explains why measuring customer satisfaction reaches far beyond counting the number of customer complaints. [In Marketing Guides]
[October 2, 2007] Juliet Mumford explains why measuring customer satisfaction reaches far beyond counting the number of customer complaints. [In Marketing Guides]
Cold Calling - Cherry picking your prospects
[September 20, 2007] Cold calling and sales performance expert Andy Preston explains the underlying causes of this ‘cherry picking’ behaviour, suggesting that sometimes the most unlikely call could be the one which results in big business. [In Sales Guides]
[September 20, 2007] Cold calling and sales performance expert Andy Preston explains the underlying causes of this ‘cherry picking’ behaviour, suggesting that sometimes the most unlikely call could be the one which results in big business. [In Sales Guides]
7 Steps to setting up your first pay per click advertising campaign
[August 29, 2007] Many businesses are put off experimenting with pay per click advertising because it seems difficult. In fact it’s easy to set up and maintain, with a very small investment of time each week. Here are 7 easy steps to get your first PPC advert up and running [In Online Marketing]
[August 29, 2007] Many businesses are put off experimenting with pay per click advertising because it seems difficult. In fact it’s easy to set up and maintain, with a very small investment of time each week. Here are 7 easy steps to get your first PPC advert up and running [In Online Marketing]
How to test pay-per-click advertising for just £5
[August 23, 2007] The only way to find out if pay per click advertising can help your business to get new customers is to test it. Here’s how to get a successful PPC campaign running for just £5. [In Online Marketing]
[August 23, 2007] The only way to find out if pay per click advertising can help your business to get new customers is to test it. Here’s how to get a successful PPC campaign running for just £5. [In Online Marketing]
How to make the most out of networking events
[August 8, 2007] So, once you’ve found a networking event, how do you get the most out of it? The general rules seem to be quite simple. [In Marketing Guides]
[August 8, 2007] So, once you’ve found a networking event, how do you get the most out of it? The general rules seem to be quite simple. [In Marketing Guides]
Business Networking - Key networking groups reviewed
[August 6, 2007] There are several business networking groups that operate across the UK. Here’s a quick review of the main ones. [In Marketing Guides]
[August 6, 2007] There are several business networking groups that operate across the UK. Here’s a quick review of the main ones. [In Marketing Guides]
Increase your profits by knowing why your customers buy
[July 24, 2007] What really motivates people to buy and how you can apply this knowledge to help make your business more successful and more profitable. [In Marketing Guides]
[July 24, 2007] What really motivates people to buy and how you can apply this knowledge to help make your business more successful and more profitable. [In Marketing Guides]
How to protect your company reputation during a crisis
[July 19, 2007] Corporate reputation is a delicate thing, with even the slightest tarnish affecting customer and stakeholder perception, sales and share price. But how can you protect that reputation and, if the worst happens, defend it? [In PR Guides]
[July 19, 2007] Corporate reputation is a delicate thing, with even the slightest tarnish affecting customer and stakeholder perception, sales and share price. But how can you protect that reputation and, if the worst happens, defend it? [In PR Guides]
Choosing a PR agency for your small business
[July 4, 2007] Selecting the right public relations agency is an important decision for any business, but is particularly crucial for a small organisation with a limited budget. [In PR Guides]
[July 4, 2007] Selecting the right public relations agency is an important decision for any business, but is particularly crucial for a small organisation with a limited budget. [In PR Guides]
What are the most talked about brands online?
[July 3, 2007] How the web has changed how brands are viewed by consumers, and how businesses must adapt to ensure success in the internet age. [In Online Marketing]
[July 3, 2007] How the web has changed how brands are viewed by consumers, and how businesses must adapt to ensure success in the internet age. [In Online Marketing]
Making your first sale - Practical Tips
[June 21, 2007] Some practical advice for new businesses looking to secure that all-important first sale! [In Sales Guides]
[June 21, 2007] Some practical advice for new businesses looking to secure that all-important first sale! [In Sales Guides]
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