Marketing Guides

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Top marketing tips for Direct Mail success
When done properly, direct mail can be a predictable and cost effective way to generate sales leads for your new business. [April 16, 2008]

How to develop a strong USP and how to use it to attract more customers
A USP is much more than just a way of positioning your business in marketing materials. It’s something that needs to be at the very core of what you’re doing – part of your business’s DNA. [April 8, 2008]

Top Ten marketing success tips for small businesses
Whatever the size of your business, successful marketing relies on a combination of long-term strategy with short-term plan of action for maximum impact. [March 7, 2008]

50 Bootstrap Marketing ideas for startups - Part Two
Here are a further 25 excellent bootstrap marketing tips for small businesses - how to publicise your business without a large budget. [January 30, 2008]

50 Bootstrap Marketing ideas for startups - Part One
The alternative to spending a lot of cash on marketing is to bootstrap it. This means marketing your new business on a very small budget. It’s about using creativity rather than cash to shout about what you’re doing. Part One. [January 28, 2008]

Exporting - A Guide to exporting for small businesses
Exporting to foreign markets seems too daunting for many small businesses but it's not as difficult as you might think. This guide to exporting covers how to develop an effective export strategy, how to finance it, and where to go for help and advice. [November 12, 2007]

Customer Complaints - How to improve customer satisfaction
Juliet Mumford explains why measuring customer satisfaction reaches far beyond counting the number of customer complaints. [October 2, 2007]

How to make the most out of networking events
So, once you’ve found a networking event, how do you get the most out of it? The general rules seem to be quite simple. [August 8, 2007]

Business Networking - Key networking groups reviewed
There are several business networking groups that operate across the UK. Here’s a quick review of the main ones. [August 6, 2007]

Increase your profits by knowing why your customers buy
What really motivates people to buy and how you can apply this knowledge to help make your business more successful and more profitable. [July 24, 2007]

Loyalty - The key to business success
Whether your customers are loyal to you or not can be the difference between a thriving business or one that goes to the wall. Here's how you can encourage loyalty in your customers and boost your sales and profits. [May 23, 2007]

Using offline media to drive online sales
Whether you’re trying to acquire new customers or retain existing ones, there are several critical components to a direct marketing campaign that must be considered to ensure its success as an online traffic driver. [May 14, 2007]

Create Direct Mail campaigns with Royal Mail’s Mailshots Online
To help small businesses take advantage of the potential of direct mail, the Royal Mail has launched Mailshots Online - an online service that allows you to put together an entire direct mail campaign in just 60 minutes. [March 20, 2007]

Networking - How to make your ideas happen
Networking is the best and most cost-effective way to turn your ideas into reality. However, networking is an art. It can be done badly or it can be done well. [February 20, 2007]

Creating your customer fan base
The key to building your customer fan base is simple – build relationships with them. Sounds easy, but as with all relationships they require thought, interest, dedication and a desire to continue to ‘work at it’. [February 12, 2007]

7 Ways of getting your customers to say "Wow!"
If you can give your customers the 'Wow!' factor they're much more likely to buy from you again. Here are 7 ways you can boost your profits by really impressing your customers. [February 5, 2007]

How to keep your customers satisfied
Small businesses are well aware of the pressures facing them and the need to establish and stabilise their businesses early on. So what are the keys to building a customer base? [November 22, 2006]

Top 10 Customer Satisfaction Tips
The following top tips are intended to show why every business, big or small, should be interested in measuring the satisfaction of their customers. [August 8, 2006]

Ten Tips to design a Questionnaire
Ten key tips to help small businesses design questionnaires that work. [August 1, 2006]

Customer Service - Impact of Perception and Professionalism on Start-ups
By managing perceptions you can encourage your customers to keeping coming back, supporting the future development and growth of your business. [July 31, 2006]

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