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Marketing Guides

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Top 10 Customer Satisfaction Tips
[August 8, 2006] The following top tips are intended to show why every business, big or small, should be interested in measuring the satisfaction of their customers.
 
Ten Tips to design a Questionnaire
[August 1, 2006] Ten key tips to help small businesses design questionnaires that work.
 
Customer Service - Impact of Perception and Professionalism on Start-ups
[July 31, 2006] By managing perceptions you can encourage your customers to keeping coming back, supporting the future development and growth of your business.
 
The best way to make networking work
[May 19, 2006] Networking can be a powerful and cost-effective way to establish yourself and your small business in your local community. To ensure you make a real, long-term success of networking, take this approach.
 
Marketing - Finding Your Market
[April 24, 2006] Marketing is about offering the right product, to the right people, at the right price, at the right time, and ensuring they understand the benefits of buying from you. Here is what’s involved.
 
The Group Discussion or Focus Group
[February 11, 2006] A focus group can tell you what prospective customers think about your product or service. But what is a focus group and how do you conduct one?
 
Overview of Direct Marketing
[December 12, 2005] Direct marketing is simply a message that speaks directly with your customer. Used well, direct marketing can be a cost-effective and well-targeted method of getting your message across.
 
Get ahead in advertising - Advice
[December 6, 2005] Badly planned communications can be the quickest way to waste a lot of money. Some good advice on how to avoid losing money on ineffective ads
 
Ten marketing tips to help promote your small business
[November 25, 2005] Are you a small business or start up? Do you sometimes feel invisible? Here are ten low cost marketing ideas guaranteed to boost your profile
 
Top tips for writing marketing material for your business
[November 16, 2005] This little article will give you some big tips on how to write your marketing material with the minimum of fuss and the maximum of impact.
 
Successful copywriting for small businesses
[November 15, 2005] An overview of how to write eye-catching copy, including five easy steps for turning boring features into eye-popping benefits.

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