Marketing Guides

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The best way to make networking work
Networking can be a powerful and cost-effective way to establish yourself and your small business in your local community. To ensure you make a real, long-term success of networking, take this approach. [May 19, 2006]

Marketing - Finding Your Market
Marketing is about offering the right product, to the right people, at the right price, at the right time, and ensuring they understand the benefits of buying from you. Here is what’s involved. [April 24, 2006]

The Group Discussion or Focus Group
A focus group can tell you what prospective customers think about your product or service. But what is a focus group and how do you conduct one? [February 11, 2006]

Overview of Direct Marketing
Direct marketing is simply a message that speaks directly with your customer. Used well, direct marketing can be a cost-effective and well-targeted method of getting your message across. [December 12, 2005]

Get ahead in advertising - Advice
Badly planned communications can be the quickest way to waste a lot of money. Some good advice on how to avoid losing money on ineffective ads [December 6, 2005]

Ten marketing tips to help promote your small business
Are you a small business or start up? Do you sometimes feel invisible? Here are ten low cost marketing ideas guaranteed to boost your profile [November 25, 2005]

Top tips for writing marketing material for your business
This little article will give you some big tips on how to write your marketing material with the minimum of fuss and the maximum of impact. [November 16, 2005]

Successful copywriting for small businesses
An overview of how to write eye-catching copy, including five easy steps for turning boring features into eye-popping benefits. [November 15, 2005]

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