Marketing Guides

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Extending your reach – tips to maximise LinkedIn
With the incredible growth of social networking tools over the past year, we look at what LinkinIn does, and provide some useful tips on how to maximise your online profile. [March 31, 2010]

Five expert branding tips for small companies
We're always on the look out for expert marketing tips and advice on Bytestart. In this piece, branding expert Mark Artus has provided us with five essential tips to help small businesses get their branding right. [January 26, 2010]

Why your media choices should be your flexible friends
We look at a number of straightforward ways small businesses can maximise the value of flexibility and effective tactical advertising opportunities. [November 27, 2009]

5 classic branding mistakes to avoid
Over time a brand becomes one of the most valuable things a business can own. It stands for something and makes promises to customers. With a valuable asset such as this you need to look after it, nurture it, and ensure that you never do anything to damage it. Here are the 5 classic branding mistakes to avoid. [October 27, 2009]

How to build a brand - advice for small businesses
What is a brand? How to develop a brand for your business which stands the test of time, gains market distinction and trust from your customers. [August 26, 2009]

Guide to successful 'offline' marketing for your small business
‘Offline’ media, such as posters and press, can increase your exposure and get your business talked about because potential customers see your message all around them on a regular basis. A useful guide and tips to getting the most out of your offline marketing. [July 29, 2009]

5 marketing tricks your competitors aren't using
A little marketing creativity can go a long way. Here are five easy ideas that have been proven to work time and time again. And the good news is that because they require a bit of effort, it’s likely your competitors will not be using them. [July 17, 2009]

How to improve your direct marketing campaigns
Direct marketing can produce results in terms of raised awareness, sales leads and enquiries, if done properly. We look at the golden rules you should follow to run successful DM campaigns. [July 1, 2009]

Your 60 minute marketing plan
You can put together a very good marketing plan for your business in just 60 minutes. It’s just a case of answering a few simple questions, doing a little bit of thinking, then adding the magic ingredient: Action! [May 19, 2009]

What is a brand identity?
One of the most important things to focus on for a brand to succeed is consistency: consistency in product, message, packaging…in everything. However, it is also about the identity of the consumer looking to buy into that brand experience, and the two must resonate if the relationship is to be a happy one. [May 14, 2009]

5 networking secrets used by professionals
When you’ve found the right networking events to go to, there are a number of secrets used by professionals to build powerful networks of relationships and turn them into significant sales. [May 12, 2009]

Top Ten Tips for delivering the best presentation
In these current economic times never has the importance of good communication been more vital. This piece provides a simple step-by-step approach to delivering the best presentation. [May 5, 2009]

Guide to getting your point across to your audience
How to avoid common mistakes that lose an audience, and how to replace them with attention-grabbing alternatives. [November 28, 2008]

Steal the big boys' methods of measuring marketing - for a fraction of the cost
Every single piece of marketing activity you do must be closely monitored and its performance challenged. Test a new idea and check that it works before spending a significant sum on it. We show you how you can take the big boys’ concepts and apply them to your small business [November 27, 2008]

Beat the recession with 10 new marketing activities
When the economy turns bad, many established companies will not be able to react as quickly as leaner, smaller operations. Here are ten suggested new marketing activities to help you stay one step ahead of your competitors. [November 17, 2008]

5 marketing essentials to head off any drop in sales
One of the main dangers in the current economic climate for small businesses is self-paralysing fear. Many businesses will lose sales over the next year, but many others will see the recession as a sales opportunity. Here are five proactive ideas to help use marketing to your advantage. [October 28, 2008]

Invest in social networking and become 'recession proof'
The founder of a leading business site says that social networking will be a "critical factor" in the survival of small companies during the current economic downturn. Includes some handy networking resources. [July 30, 2008]

Seven ways to weather the economic storm
Some expert advice for small business people who are apprehensive about the economic downturn. [May 27, 2008]

Successful networking and new business survival
Why successful networking could hold the key to survival for new businesses. Includes tips on how to implement an effective networking strategy. [May 6, 2008]

Carve out a niche for your business and you're more likely to succeed
Ever heard the saying: jack of all trades, master of none? That saying has never been more true than when it comes to marketing your small business. [April 18, 2008]

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