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Marketing Guides
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Successful networking and new business survival
[May 6, 2008] Why successful networking could hold the key to survival for new businesses. Includes tips on how to implement an effective networking strategy.
[May 6, 2008] Why successful networking could hold the key to survival for new businesses. Includes tips on how to implement an effective networking strategy.
Carve out a niche for your business and you're more likely to succeed
[April 18, 2008] Ever heard the saying: jack of all trades, master of none? That saying hss never been more true than when it comes to marketing your small business.
[April 18, 2008] Ever heard the saying: jack of all trades, master of none? That saying hss never been more true than when it comes to marketing your small business.
Top marketing tips for Direct Mail success
[April 16, 2008] When done properly, direct mail can be a predictable and cost effective way to generate sales leads for your new business.
[April 16, 2008] When done properly, direct mail can be a predictable and cost effective way to generate sales leads for your new business.
How to develop a strong USP and how to use it to attract more customers
[April 8, 2008] A USP is much more than just a way of positioning your business in marketing materials. It’s something that needs to be at the very core of what you’re doing – part of your business’s DNA.
[April 8, 2008] A USP is much more than just a way of positioning your business in marketing materials. It’s something that needs to be at the very core of what you’re doing – part of your business’s DNA.
Top Ten marketing success tips for small businesses
[March 7, 2008] Whatever the size of your business, successful marketing relies on a combination of long-term strategy with short-term plan of action for maximum impact.
[March 7, 2008] Whatever the size of your business, successful marketing relies on a combination of long-term strategy with short-term plan of action for maximum impact.
50 Bootstrap Marketing ideas for startups - Part Two
[January 30, 2008] Here are a further 25 excellent bootstrap marketing tips for small businesses - how to publicise your business without a large budget.
[January 30, 2008] Here are a further 25 excellent bootstrap marketing tips for small businesses - how to publicise your business without a large budget.
50 Bootstrap Marketing ideas for startups - Part One
[January 28, 2008] The alternative to spending a lot of cash on marketing is to bootstrap it. This means marketing your new business on a very small budget. It’s about using creativity rather than cash to shout about what you’re doing. Part One.
[January 28, 2008] The alternative to spending a lot of cash on marketing is to bootstrap it. This means marketing your new business on a very small budget. It’s about using creativity rather than cash to shout about what you’re doing. Part One.
Exporting - A Guide to exporting for small businesses
[November 12, 2007] Exporting to foreign markets seems too daunting for many small businesses but it's not as difficult as you might think. This guide to exporting covers how to develop an effective export strategy, how to finance it, and where to go for help and advice.
[November 12, 2007] Exporting to foreign markets seems too daunting for many small businesses but it's not as difficult as you might think. This guide to exporting covers how to develop an effective export strategy, how to finance it, and where to go for help and advice.
Customer Complaints - How to improve customer satisfaction
[October 2, 2007] Juliet Mumford explains why measuring customer satisfaction reaches far beyond counting the number of customer complaints.
[October 2, 2007] Juliet Mumford explains why measuring customer satisfaction reaches far beyond counting the number of customer complaints.
How to make the most out of networking events
[August 8, 2007] So, once you’ve found a networking event, how do you get the most out of it? The general rules seem to be quite simple.
[August 8, 2007] So, once you’ve found a networking event, how do you get the most out of it? The general rules seem to be quite simple.
Business Networking - Key networking groups reviewed
[August 6, 2007] There are several business networking groups that operate across the UK. Here’s a quick review of the main ones.
[August 6, 2007] There are several business networking groups that operate across the UK. Here’s a quick review of the main ones.
Increase your profits by knowing why your customers buy
[July 24, 2007] What really motivates people to buy and how you can apply this knowledge to help make your business more successful and more profitable.
[July 24, 2007] What really motivates people to buy and how you can apply this knowledge to help make your business more successful and more profitable.
Loyalty - The key to business success
[May 23, 2007] Whether your customers are loyal to you or not can be the difference between a thriving business or one that goes to the wall. Here's how you can encourage loyalty in your customers and boost your sales and profits.
[May 23, 2007] Whether your customers are loyal to you or not can be the difference between a thriving business or one that goes to the wall. Here's how you can encourage loyalty in your customers and boost your sales and profits.
Using offline media to drive online sales
[May 14, 2007] Whether you’re trying to acquire new customers or retain existing ones, there are several critical components to a direct marketing campaign that must be considered to ensure its success as an online traffic driver.
[May 14, 2007] Whether you’re trying to acquire new customers or retain existing ones, there are several critical components to a direct marketing campaign that must be considered to ensure its success as an online traffic driver.
Create Direct Mail campaigns with Royal Mail’s Mailshots Online
[March 20, 2007] To help small businesses take advantage of the potential of direct mail, the Royal Mail has launched Mailshots Online - an online service that allows you to put together an entire direct mail campaign in just 60 minutes.
[March 20, 2007] To help small businesses take advantage of the potential of direct mail, the Royal Mail has launched Mailshots Online - an online service that allows you to put together an entire direct mail campaign in just 60 minutes.
Networking - How to make your ideas happen
[February 20, 2007] Networking is the best and most cost-effective way to turn your ideas into reality. However, networking is an art. It can be done badly or it can be done well.
[February 20, 2007] Networking is the best and most cost-effective way to turn your ideas into reality. However, networking is an art. It can be done badly or it can be done well.
Creating your customer fan base
[February 12, 2007] The key to building your customer fan base is simple – build relationships with them. Sounds easy, but as with all relationships they require thought, interest, dedication and a desire to continue to ‘work at it’.
[February 12, 2007] The key to building your customer fan base is simple – build relationships with them. Sounds easy, but as with all relationships they require thought, interest, dedication and a desire to continue to ‘work at it’.
7 Ways of getting your customers to say "Wow!"
[February 5, 2007] If you can give your customers the 'Wow!' factor they're much more likely to buy from you again. Here are 7 ways you can boost your profits by really impressing your customers.
[February 5, 2007] If you can give your customers the 'Wow!' factor they're much more likely to buy from you again. Here are 7 ways you can boost your profits by really impressing your customers.
How to keep your customers satisfied
[November 22, 2006] Small businesses are well aware of the pressures facing them and the need to establish and stabilise their businesses early on. So what are the keys to building a customer base?
[November 22, 2006] Small businesses are well aware of the pressures facing them and the need to establish and stabilise their businesses early on. So what are the keys to building a customer base?
Top 10 Customer Satisfaction Tips
[August 8, 2006] The following top tips are intended to show why every business, big or small, should be interested in measuring the satisfaction of their customers.
[August 8, 2006] The following top tips are intended to show why every business, big or small, should be interested in measuring the satisfaction of their customers.
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