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Online Marketing
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Article marketing: friend or foe?
Article marketing – the practice of submitting written editorial to article publishing websites that then redistribute them to other sites throughout the internet – has slipped in and out of fashion in recent years, with commentators tending to fall into two camps: love it or hate it. [February 1, 2010]
Article marketing – the practice of submitting written editorial to article publishing websites that then redistribute them to other sites throughout the internet – has slipped in and out of fashion in recent years, with commentators tending to fall into two camps: love it or hate it. [February 1, 2010]
Online marketing and search engine optimisation (SEO) on a low/no budget
Online sales have continued to grow throughout the recession. But with budgets tight and competition increasing, how can the smaller business get a decent slice of the internet pie? How you can promote your business online without having to sell your shirt. [January 21, 2010]
Online sales have continued to grow throughout the recession. But with budgets tight and competition increasing, how can the smaller business get a decent slice of the internet pie? How you can promote your business online without having to sell your shirt. [January 21, 2010]
How to do business in the new online world
As the global economy continues its recovery from the longest and deepest recession in recent history, the business community, both here and abroad, faces a somewhat different landscape to what we knew before. How businesses can embrace new online technology. [December 17, 2009]
As the global economy continues its recovery from the longest and deepest recession in recent history, the business community, both here and abroad, faces a somewhat different landscape to what we knew before. How businesses can embrace new online technology. [December 17, 2009]
Use the power of the web to delight your customers
The internet creates a level playing field for businesses of all sizes. In this article, Dave Thackeray looks out how small businesses can harness the power of the web to transform the way they communicate with customers. [November 17, 2009]
The internet creates a level playing field for businesses of all sizes. In this article, Dave Thackeray looks out how small businesses can harness the power of the web to transform the way they communicate with customers. [November 17, 2009]
Mastering Pay per Click - Top 10 PPC tips
Pay per click remains a powerful tool for the online marketeers – but only if you know what you're doing. When used correctly, pay per click (PPC) advertising can be a highly effective means of bringing customers to your site and making more sales. Here are 10 tips to help you on the way to PPC success. [November 10, 2009]
Pay per click remains a powerful tool for the online marketeers – but only if you know what you're doing. When used correctly, pay per click (PPC) advertising can be a highly effective means of bringing customers to your site and making more sales. Here are 10 tips to help you on the way to PPC success. [November 10, 2009]
How to revolutionise your marketing for free
You can get ahead of the competition without spending any money - all you need is to think smart, and embrace two simple tools - blogging and podcasting. [October 20, 2009]
You can get ahead of the competition without spending any money - all you need is to think smart, and embrace two simple tools - blogging and podcasting. [October 20, 2009]
Successful pay per click advertising for small businesses
Pay per click advertising is an ideal solution for businesses with small marketing budgets. With the ability to target your adverts accurately, as little as £3 per day can open up a whole new world of sales opportunities. [September 1, 2009]
Pay per click advertising is an ideal solution for businesses with small marketing budgets. With the ability to target your adverts accurately, as little as £3 per day can open up a whole new world of sales opportunities. [September 1, 2009]
Social media guide for small businesses
A guide to social media for small businesses, and how to make the most of blogs, social networks, micro blogging, photo and video sharing technology. [June 30, 2009]
A guide to social media for small businesses, and how to make the most of blogs, social networks, micro blogging, photo and video sharing technology. [June 30, 2009]
How small businesses can get started with Twitter
Love it or hate it, Twitter - the latest social media phenomenon has been growing rapidly in recent months. Some ideas on how you can harness its power to market your business for free. [June 16, 2009]
Love it or hate it, Twitter - the latest social media phenomenon has been growing rapidly in recent months. Some ideas on how you can harness its power to market your business for free. [June 16, 2009]
15 tips for the Google AdWords beginner
An overview of 'Google Adwords' and useful tips to help small businesses get their online pay-per-click (PPC) campaigns underway. [June 11, 2009]
An overview of 'Google Adwords' and useful tips to help small businesses get their online pay-per-click (PPC) campaigns underway. [June 11, 2009]
Generate new leads and fans with social networking
How you can harness the power of social networking tools like Facebook and Twitter to attract new customers to your business. [April 23, 2009]
How you can harness the power of social networking tools like Facebook and Twitter to attract new customers to your business. [April 23, 2009]
How to write a killer pay-per-click advert
A killer pay per click advert stands out from the crowd and drives the right kind of traffic to your web site. Here's how to write a great PPC advert that delivers the results you want [March 24, 2009]
A killer pay per click advert stands out from the crowd and drives the right kind of traffic to your web site. Here's how to write a great PPC advert that delivers the results you want [March 24, 2009]
Twitter - what is it and could it help your business?
We take a look at the web's latest phenomenon - 'Twitter'. Is it just another annoying social networking tool, or could it have real benefits for small businesses who want to harness the power of the web to promote their products and services? [February 12, 2009]
We take a look at the web's latest phenomenon - 'Twitter'. Is it just another annoying social networking tool, or could it have real benefits for small businesses who want to harness the power of the web to promote their products and services? [February 12, 2009]
How to build a DIY digital marketing plan
Successfully exploiting online opportunities involves developing a conversation with prospects and building a buzz round your business. How to put together your own DIY digital marketing plan without breaking the bank. [November 25, 2008]
Successfully exploiting online opportunities involves developing a conversation with prospects and building a buzz round your business. How to put together your own DIY digital marketing plan without breaking the bank. [November 25, 2008]
How to effectively market your small business online
As the Internet has grown exponentially in recent years, we have witnessed a massive shift of marketing activities to the online space. This article outlines some of the key things you should do to effectively market your business online. [November 3, 2008]
As the Internet has grown exponentially in recent years, we have witnessed a massive shift of marketing activities to the online space. This article outlines some of the key things you should do to effectively market your business online. [November 3, 2008]
10 steps to increase your website sales
So you’ve got your website up and running and it’s looking fantastic. To be successful with online retail, you need to attract a lot of website traffic... and then you need to convert these visitors into buyers. Here are 10 tips to increase your website sales [October 22, 2008]
So you’ve got your website up and running and it’s looking fantastic. To be successful with online retail, you need to attract a lot of website traffic... and then you need to convert these visitors into buyers. Here are 10 tips to increase your website sales [October 22, 2008]
Writing content to help promote your small business site
One of the best ways to attract visitors to your site is by providing related sites with quality editorial relating to your subject area. Not only will this give you a chance to promote your service or business, but it can also indirectly aid your search engine promotion efforts. [June 19, 2008]
One of the best ways to attract visitors to your site is by providing related sites with quality editorial relating to your subject area. Not only will this give you a chance to promote your service or business, but it can also indirectly aid your search engine promotion efforts. [June 19, 2008]
Top tips to publicise your website online for pennies
If you are looking to publicise your business website, but don't have a blue-chip budget to promote in online, there are a number of ways to let people know about your new venture with very little cash (if any). [May 23, 2008]
If you are looking to publicise your business website, but don't have a blue-chip budget to promote in online, there are a number of ways to let people know about your new venture with very little cash (if any). [May 23, 2008]
Pay Per Click Masterclass – Avoiding common PPC mistakes
If your online sales campaign isn’t performing to expected levels or is costing a lot but delivering few targeted clicks, you could be making one of five common pay per click mistakes. [May 19, 2008]
If your online sales campaign isn’t performing to expected levels or is costing a lot but delivering few targeted clicks, you could be making one of five common pay per click mistakes. [May 19, 2008]
7 online ways to publicise your website
It takes time or money to get your website perfect ,and having invested that time, you’re sure to want a good flow of traffic as quickly as you can. Here are seven proven online ways to publicise your new business website. [March 4, 2008]
It takes time or money to get your website perfect ,and having invested that time, you’re sure to want a good flow of traffic as quickly as you can. Here are seven proven online ways to publicise your new business website. [March 4, 2008]
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