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Online Marketing

7 online ways to publicise your website
[March 4, 2008] It takes time or money to get your website perfect ,and having invested that time, you’re sure to want a good flow of traffic as quickly as you can. Here are seven proven online ways to publicise your new business website.
 
7 Steps to setting up your first pay per click advertising campaign
[August 29, 2007] Many businesses are put off experimenting with pay per click advertising because it seems difficult. In fact it’s easy to set up and maintain, with a very small investment of time each week. Here are 7 easy steps to get your first PPC advert up and running
 
How to test pay-per-click advertising for just £5
[August 23, 2007] The only way to find out if pay per click advertising can help your business to get new customers is to test it. Here’s how to get a successful PPC campaign running for just £5.
 
What are the most talked about brands online?
[July 3, 2007] How the web has changed how brands are viewed by consumers, and how businesses must adapt to ensure success in the internet age.
 
Choosing keywords for your pay-per-click campaign
[June 11, 2007] Along with good advert text, keyword selection is the cornerstone of any successful pay-per-click advertising campaign. Here's how to choose the most effective keywords for your PPC adverts
 
How to write a killer pay-per-click advert
[June 4, 2007] A killer pay per click advert stands out from the crowd and drives the right kind of traffic to your web site. Here's how to write a great PPC advert that delivers the results you want
 
Pay per click advertising for small businesses
[April 18, 2007] Pay per click advertising is an ideal solution for businesses with small marketing budgets. With the ability to target your adverts accurately, as little as £3 per day can open up a whole new world of sales opportunities.
 
Top Tips for email marketing success
[February 15, 2007] Some ideas to improve the success of your email marketing campaigns.
 
How to build trust with your website visitors
[January 24, 2007] If you deliver honest, useful content on your site, with no sneakiness, then people will get to hear about you. They'll be hungry for information they can trust.
 
Permission-based email marketing fundamentals
[April 27, 2006] How to send the right email information to the right customers on your email marketing database
 
How to win with Google AdWords
[April 4, 2006] An introduction and complete guide to using Google Adwords, and how to make money out of the system.
 
What is pay per click fraud and how do you fight it?
[March 3, 2006] Pay per click advertising is a valuable marketing tool for many small businesses. But with click fraud presently believed to represent 5 to 15 percent of all PPC clicks how do you know whether your business is suffering.
 
Writing content to help promote your small business site
[February 15, 2006] One of the best ways to attract visitors to your site is by providing related sites with quality editorial relating to your subject area. Not only will this give you a chance to promote your service or business, but it can also indirectly aid your search engine promotion efforts via link popularity.
 
How to be successful with email subscriber lists
[February 13, 2006] Some thoughts on how to run a successful email marketing list - how to keep your subscribers interested and what to avoid
 
How to improve your click through rate in Google AdWords
[January 31, 2006] A useful, real-life example showing you how to crank up your click through rates and rocket your ROI in Google AdWords.
 
Google: The ultimate web writer’s style guide
[January 25, 2006] An excellent guide to writing good copy for your small business site, with Google in mind.
 
10 Website marketing mistakes to avoid
[January 13, 2006] How to avoid making crucial web design and promotion mistakes and keep your site visitors coming back to your small business site.
 






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