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PR Guides
How to deal with bad publicity during a recession
Good news is good, bad news is infinitely better. No business can escape the threat of negative publicity. How small business owners can protect their reputations when the media comes calling. [May 11, 2009]
Good news is good, bad news is infinitely better. No business can escape the threat of negative publicity. How small business owners can protect their reputations when the media comes calling. [May 11, 2009]
PR on a shoestring – pay per hit can work for you
Traditionally, the phrase 'pay per hit PR' has sent shivers down the spines of both business owners and PR consultants. However it is a method growing in popularity and should be a serious consideration for small businesses during the recession. [April 7, 2009]
Traditionally, the phrase 'pay per hit PR' has sent shivers down the spines of both business owners and PR consultants. However it is a method growing in popularity and should be a serious consideration for small businesses during the recession. [April 7, 2009]
Don't cut back on PR spend during tough times
An industry expert tells us why depriving your business of the oxygen of publicity at a time of recession is like switching off the lights and closing the door. [November 25, 2008]
An industry expert tells us why depriving your business of the oxygen of publicity at a time of recession is like switching off the lights and closing the door. [November 25, 2008]
How to raise the profile of your business in the press
Kelly Davis has provided some helpful tips on how to raise the profile of your small business in the press. [November 10, 2008]
Kelly Davis has provided some helpful tips on how to raise the profile of your small business in the press. [November 10, 2008]
How to write an eye-catching press release
How to write the perfect press release - the correct format to use, and how to make your piece appeal to journalists and site editors [June 19, 2008]
How to write the perfect press release - the correct format to use, and how to make your piece appeal to journalists and site editors [June 19, 2008]
21 killer ideas to get free publicity
Here are 21 ideas you can use to get free publicity. With these PR tips you'll be able to make publicity a major part of your marketing mix. [January 18, 2008]
Here are 21 ideas you can use to get free publicity. With these PR tips you'll be able to make publicity a major part of your marketing mix. [January 18, 2008]
How to Sell Online - Business Guide
Setting up an online shop is simple and cheap. Here are the main areas you need to look at to get your online shop up and running. [December 11, 2007]
Setting up an online shop is simple and cheap. Here are the main areas you need to look at to get your online shop up and running. [December 11, 2007]
How to protect your company reputation during a crisis
Corporate reputation is a delicate thing, with even the slightest tarnish affecting customer and stakeholder perception, sales and share price. But how can you protect that reputation and, if the worst happens, defend it? [July 19, 2007]
Corporate reputation is a delicate thing, with even the slightest tarnish affecting customer and stakeholder perception, sales and share price. But how can you protect that reputation and, if the worst happens, defend it? [July 19, 2007]
Choosing a PR agency for your small business
Selecting the right public relations agency is an important decision for any business, but is particularly crucial for a small organisation with a limited budget. [July 4, 2007]
Selecting the right public relations agency is an important decision for any business, but is particularly crucial for a small organisation with a limited budget. [July 4, 2007]
Blogging - How the rules have changed in PR
The world of PR is changing rapidly. The advent of the internet and especially blogs is changing the rules of PR. Here's an introduction to PR in the blogging age. [June 18, 2007]
The world of PR is changing rapidly. The advent of the internet and especially blogs is changing the rules of PR. Here's an introduction to PR in the blogging age. [June 18, 2007]
Achieving value from PR
With companies spending on average 10 per cent of their marketing budget on public relations, ensuring value for money and measuring return on investment is understandably at the top of the marketing manager’s agenda. [June 6, 2007]
With companies spending on average 10 per cent of their marketing budget on public relations, ensuring value for money and measuring return on investment is understandably at the top of the marketing manager’s agenda. [June 6, 2007]
How to handle interviews with journalists - Top Tips
As a general rule, remember that the media are not your enemy – the average journalist won’t be trying to catch you out by asking awkward questions. But depending on the story, some may, so it’s always worth you being 100% ready for any interview. [May 9, 2007]
As a general rule, remember that the media are not your enemy – the average journalist won’t be trying to catch you out by asking awkward questions. But depending on the story, some may, so it’s always worth you being 100% ready for any interview. [May 9, 2007]
The online media tool every business should use
A busy 'Press Centre' suggests a successful busy business, and is an essential tool for every new business. Some top tips on how to impress journalists and clients. [April 30, 2007]
A busy 'Press Centre' suggests a successful busy business, and is an essential tool for every new business. Some top tips on how to impress journalists and clients. [April 30, 2007]
7 Ways to check your story idea is newsworthy
Don’t waste time writing press releases that will never be used by the media. Here are 7 easy ways to check your story idea is newsworthy. [April 26, 2007]
Don’t waste time writing press releases that will never be used by the media. Here are 7 easy ways to check your story idea is newsworthy. [April 26, 2007]
DIY PR Tips - How to get your company in the news
Some simple tips for dealing with the media, writing press releases and getting your business in the news [February 19, 2007]
Some simple tips for dealing with the media, writing press releases and getting your business in the news [February 19, 2007]
Get that press release write!
Good public relations are essential for any business. If you can persuade editors to run a story about you, it's worth a dozen adverts or mailshots. Here we look at how to structure your press releases. [November 6, 2006]
Good public relations are essential for any business. If you can persuade editors to run a story about you, it's worth a dozen adverts or mailshots. Here we look at how to structure your press releases. [November 6, 2006]
How to raise the profile of your small business
If you're looking to raise your company's profile, here are 10 useful pointers which will help you to get noticed and become better-known in your market. [July 3, 2006]
If you're looking to raise your company's profile, here are 10 useful pointers which will help you to get noticed and become better-known in your market. [July 3, 2006]
Business PR - Give your business an Oscar moment
Just as an Oscar nomination is the pinnacle of an actor’s career, the same can be true when your business is nominated or wins an industry award. Find out why your business should be entering awards and how to go about winning that prestigious title. [March 6, 2006]
Just as an Oscar nomination is the pinnacle of an actor’s career, the same can be true when your business is nominated or wins an industry award. Find out why your business should be entering awards and how to go about winning that prestigious title. [March 6, 2006]
Top PR tips and advice for small businesses
As a new business, attracting customers who will buy your product or service is paramount. Here are some simple steps for you to use to create a PR buzz for your new business [November 8, 2005]
As a new business, attracting customers who will buy your product or service is paramount. Here are some simple steps for you to use to create a PR buzz for your new business [November 8, 2005]
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