PR Guides

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21 killer ideas to get free publicity
Here are 21 ideas you can use to get free publicity. With these PR tips you'll be able to make publicity a major part of your marketing mix. [August 23, 2010]

Top tips for getting a press release noticed
We receive hundreds of press releases each week in the Bytestart email box. Many relate to small business issues, and plenty of others do not. Out of one hundred, we typically might use just five. So, why do some releases hit the mark, and others don't? [August 10, 2010]

How small businesses can do their own PR
PR is a powerful weapon. It separates your business from the pack, demonstrates your expertise and showcases your products and services to a massive audience that you might otherwise never reach. How a small company can do its own PR. [January 8, 2010]

Small companies urged to harness power of media to battle recession
A rallying cry is being issued to the UK’s 4 million small firms to harness the power of the media to protect and grow their business in 2010. [January 7, 2010]

Public relations - what is PR and how would it benefit a small company?
In this article, Ben Pinnington gives Bytestart readers some introductory tips to the world of public relations, and how it may benefit small businesses. [November 23, 2009]

The 5 Unbreakable rules of free publicity
Good publicity can help to propel your small business to another level. Contrary to popular opinion, it's not that hard to generate free press coverage if you follow these five powerful and unbreakable rules on getting free publicity for your business. [September 3, 2009]

How to pull off a successful publicity stunt
A publicity stunt can be a great way of drawing serious amounts of attention to your business. Done properly, a publicity stunt can easily generate tens of thousands of pounds worth of free publicity for your business. Here's how to organise a successful publicity stunt for your business. [August 12, 2009]

5 easy ways to generate PR stories for your business
Free publicity is a valuable credible way to promote your business. And the hardest thing about getting it is coming up with a great idea in the first place. [July 28, 2009]

How to deal with bad publicity during a recession
Good news is good, bad news is infinitely better. No business can escape the threat of negative publicity. How small business owners can protect their reputations when the media comes calling. [May 11, 2009]

PR on a shoestring – pay per hit can work for you
Traditionally, the phrase 'pay per hit PR' has sent shivers down the spines of both business owners and PR consultants. However it is a method growing in popularity and should be a serious consideration for small businesses during the recession. [April 7, 2009]

Don't cut back on PR spend during tough times
An industry expert tells us why depriving your business of the oxygen of publicity at a time of recession is like switching off the lights and closing the door. [November 25, 2008]

How to raise the profile of your business in the press
Kelly Davis has provided some helpful tips on how to raise the profile of your small business in the press. [November 10, 2008]

How to write an eye-catching press release
How to write the perfect press release - the correct format to use, and how to make your piece appeal to journalists and site editors [June 19, 2008]

How to Sell Online - Business Guide
Setting up an online shop is simple and cheap. Here are the main areas you need to look at to get your online shop up and running. [December 11, 2007]

How to protect your company reputation during a crisis
Corporate reputation is a delicate thing, with even the slightest tarnish affecting customer and stakeholder perception, sales and share price. But how can you protect that reputation and, if the worst happens, defend it? [July 19, 2007]

Choosing a PR agency for your small business
Selecting the right public relations agency is an important decision for any business, but is particularly crucial for a small organisation with a limited budget. [July 4, 2007]

Blogging - How the rules have changed in PR
The world of PR is changing rapidly. The advent of the internet and especially blogs is changing the rules of PR. Here's an introduction to PR in the blogging age. [June 18, 2007]

Achieving value from PR
With companies spending on average 10 per cent of their marketing budget on public relations, ensuring value for money and measuring return on investment is understandably at the top of the marketing manager’s agenda. [June 6, 2007]

How to handle interviews with journalists - Top Tips
As a general rule, remember that the media are not your enemy – the average journalist won’t be trying to catch you out by asking awkward questions. But depending on the story, some may, so it’s always worth you being 100% ready for any interview. [May 9, 2007]

The online media tool every business should use
A busy 'Press Centre' suggests a successful busy business, and is an essential tool for every new business. Some top tips on how to impress journalists and clients. [April 30, 2007]

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