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The £17,000 bill just a click away |   |
One small business saw its monthly online click advertising bill rise from £150 to £17,000 in one weekend. Randall Northam reports in The Times.
"... So "click" advertising was invented. Brilliant, because you don’t pay unless someone clicks on to your advert (that’s what those little boxes on the right hand side of search engines like Google and Yahoo! are for, I realise now).
It makes the advertisement much more prominent and focused than the straightforward search. You can, in theory, pay as little or as much as you like. You bid for certain words, like Iain McKenzie of MEM Capital, a financial services company in Bicester, Oxfordshire.
He would bid 55p per word for a selection of keywords with Overture, the company that deals with this form of advertising for Yahoo!, and he was quite happy when his spend amounted to between £100 and £150 a month.
Then, over the Easter weekend, Overture charged him more than £17,000..."
Read the full article here.
Posted April 25, 2005
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[October 6, 2008] Despite 12 months of economic turmoil, the latest UK Enterprise Survey Report shows that UK companies are determined to survive, and remain optimistic about the future.
[October 3, 2008] A survey of company directors has revealed that more and more of them are choosing to live outside the capital and the South East, with ‘a gradual migration of company directors from the South of England, to more northerly regions, as well as Scotland and Wales’.
[September 30, 2008] With the Tory conference in full swing, what exactly do the Conservatives propose to do to help UK businesses?
[September 29, 2008] The vast majority of entrepreneurs in the UK are risking long-term business success by not giving proper thought to their exit strategies, according to business advisory firm, Deloitte.
[September 22, 2008] New research suggests that one in six small business owners suffer sleepless nights as a result of stress - roughly 750,000 people in total.
[September 18, 2008] A fascinating study into the "DNA" of global entrepreneurs reveals how the lifestyles and habits of international business owners compares to those of their UK counterparts.
[September 15, 2008] Following the torrential rain of the past few weeks, UK businesses who are concerned that they may be affected by flooding are being urged to download a free flood risk assessment guide.
[September 10, 2008] The decline in startup business numbers is expected to ease by the end of 2008, according to Barclays estimates. The bank's figures expect 380,000 new businesses to start up this year, compared to 430,000 in 2007.
[September 5, 2008] A leading business group has expressed its concern that small companies are not being protected from increased business rate costs.
[August 28, 2008] As the Olympic torch is handed over to London following the excellent Beijing games, new research suggests that entrepreneurs are unsure whether the 2012 event will benefit smaller companies.
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