Newsletter #127 - Sales prospects, choosing business domain names, web marketing tips, free business fraud prevention guide

In this week's Business121 Newsletter:

1. Sales Prospects - do you speak their language?
2. Top 10 tips for choosing a business domain name
3. Web Marketing - don't forget the user experience

Small Business News

4. Business owners risk chaos by not writing wills
5. Record fuel prices are harming economic growth and job prospects
6. Free guide to combat fraud for small businesses
7. Disabled Entrepreneur of the year 2008 - open for entries

Sales Prospects - do you speak their language?

We all think of typical sales people as being great communicators. We say that they have ‘the gift of the gab’. But what if you are not a born sales person but regularly need to find new clients?

Communication is something we often take for granted. We constantly expect the other person to understand what we are talking about. Yet we may get frustrated at being misunderstood by some people. If the words, ‘That’s not what I meant!’ get said by you regularly then you may be suffering from the ‘English and French’ syndrome:

Imagine a group of English people on holiday in France. They are lost and looking for directions. They come across a French man who does not speak any English and they do not speak any French. They ask in English anyway and the Frenchman just shrugs his shoulders and says ‘Comment?’ (What?)

The English people can tell the Frenchman does not understand so they commence to speak very loudly and slowly as if it is to be expected that the whole world should speak English as a matter of right.

Naturally, when you are in France you may come across people who do not speak English. It is not so obvious that in business you may meet people who are from the same country but have no idea about what you are talking.

Business development expert Richard White discusses one of the areas that can make a big difference on results - how we communicate with our prospects and clients. Click here for the article.

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Top 10 tips for choosing a business domain name

Tips for selecting your small business domain names - what to look out for, and how to protect your brand identity.

Web Marketing - don't forget the user experience

When small companies set up their search marketing (SEO) goals, many overlook an important aspects of conversion rates and providing a good user experience. We look at bounce rates and exit points in this article.

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SMALL BUSINESS NEWS

Business owners risk chaos by not writing wills

A leading law firm says business owners are risking substantial problems for their business partners and family by failing to make a will.

Record fuel prices are harming economic growth and job prospects

Statistics released by the FSB last week show that the soaring costs of fuel are already having a big effect on the economy by slowing down growth and employment.

Free guide to combat fraud for small businesses

Equifax has released a free concise guide to protecting small businesses from fraud. Includes a 12-point checklist, and how to order the PDF guide.

Disabled Entrepreneur of the year 2008 - open for entries

The Stelios Disabled Entrepreneur of the Year award is open to entrants - with a £50,000 prize for the winner.

** For the latest Small Business News, visit http://www.Bytestart.co.uk **

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