Newsletter #147 - Why Obama's victory is being celebrated in Edinburgh, Communicating during the redundancy process, Guide to the main HMRC payroll forms, Satellite broadband access, How to effectively market your small business online

In this week's Business121:

1. Why Obama's victory is being celebrated in Edinburgh
2. Why communication is important during the redundancy process
3. Guide to the main HMRC payroll forms for small businesses
4. How satellite broadband access can work for remote businesses
5. How to effectively market your small business online
6. 10 steps to increase your website sales
7. 7 online ways to publicise your website
8. Pay per click advertising for small businesses
9. Top 10 SEO tips for small businesses

Small Business News

10. Home workers - have you taken out business insurance?
11. Don't get caught out by new points-based migrant worker rules
12. Big is Bust, Micro is Mega - How the Government can help small business
13. Christmas parties canned as employers forced to turn into "Scrooge"
14. Zoologist turned micro-brewer scoops Rural Entrepreneur award

Why Obama's victory is being celebrated in Edinburgh

Barack Obama's victory in the US Presidential race is being celebrated across the globe.

For some, the significance of the United States voting for its first black President is the reason to celebrate, for others, it's the hope and optimism that Obama's 'Change' campaign has engendered. But for Canongate Publishing, a small Edinburgh publisher, there's another reason to toast the 44th US President.

Shortly after Obama announced his candidacy, Canongate Publishing secured the UK publishing rights to his two books, 'Dreams From My Father' and 'The Audacity Of Hope: Thoughts On Reclaiming The American Dream’.

Obama's victory over McCain, will drive a massive increase in sales of 'The Audacity Of Hope', which outlines his vision for the US. And with Christmas on the horizon, the book could well sell half a million copies before the year is out.

So as well as honouring Obama's success, we can also celebrate the victory of a small, nimble publisher in stealing a march on its bigger competitors.

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Why communication is important during the redundancy process
As the recession deepens Directors are having to turn their minds to the possibility of reducing their company headcount. To ensure the redundancy process goes as smoothly as possible, you should develop a clear Transition Plan that addresses all the legal, stakeholder and commercial needs.

Here's how to produce a Transition Plan that will help you to meet your legal requirements, adhere to a 'fair' process and maintain regular communication with employees.

Guide to the main HMRC payroll forms for small businesses
Form-filling and filing is an everyday part of running a small business, and unsurprisingly a large part of the time spent dealing with Company administration involves filling in (or signing) a whole raft of HMRC forms. With this in mind, here is our summary of some of the key documents you will need to get to know after setting up a new business.

How satellite broadband access can work for remote businesses
Very few businesses can operate today without using the internet and the broadband access that is demanded to access the web effectively. Unfortunately, traditional phone line based broadband internet access is unavailable for more remote users, so an alternative means of getting fast access needs to be found. Satellite broadband access can be the answer, so here's what you need to know about it.

How to effectively market your small business online
As the Internet has grown exponentially in recent years, we have witnessed a massive shift of marketing activities from traditional offline media to the online space. This article outlines some of the key things you should do to effectively market your business online.

You can find plenty of great articles and guides to help you market your business online on Bytestart. Here are just a few of them;

• 10 steps to increase your website sales
• 7 online ways to publicise your website
• Pay per click advertising for small businesses
• Top 10 SEO tips for small businesses

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SMALL BUSINESS NEWS

Home workers - have you taken out business insurance?
New research suggests that many of the UK's two million home workers are unknowingly putting themselves at financial risk by wrongly believing that their businesses are covered by existing home contents insurance policies.

Don't get caught out by new points-based migrant worker rules
With the new points based immigration rules coming into play this week, a leading think tank says that entrepreneurs fear they could be left with big gaps in their workforce numbers as migrant employees decide to return home.

Big is Bust, Micro is Mega - How the Government can help small business
News of a 17 year high in unemployment with the prediction that it will soon reach 2 million means that there must be a change in policy right across government. It can’t continue to ignore the 4.3 million micro enterprises (0-9 employees) which represent 95% of all UK enterprises.

Christmas parties canned as employers forced to turn into "Scrooge"
With the economic downturn now firmly upon us, research from the leading employment law firm in the UK suggests that the vast majority of employers are planning to ditch their Christmas party to save costs.

Zoologist turned micro-brewer scoops Rural Entrepreneur award
A 28 year old zoologist has scooped the 2008 Young Rural Entrepreneur of the Year award following the success of his micro-brewery business in Northumberland.

** For the latest Small Business News, visit http://www.Bytestart.co.uk **

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