Business121 Small Business Newsletter #27

In this week's Business121:

1. Sales for Non-Salespeople - SOLD OUT
2. The Secret Benefit Of Search Engine Optimisation: Increased Usability
3. How to deal with copyright infringement - website copying
4. Sales - How to be successful at Cold Calling
5. Entrepreneurs put family and lifestyle before riches
6. Self-Employed work longer hours, but are happier
7. Deadline nears for Start-Up Stars awards
8. UK SME's urged to get a "step ahead" in 2006
9. Google's latest addition - the Calendar

SALES FOR NON-SALESPEOPLE - SOLD OUT
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All spaces for our sales training workshop, Sales for Non-Salespeople have already been taken. If you were planning on coming along but didn't get around to booking your place the good news is that we will be running the workshop again.

We haven't set the date for the next Sales for Non-Salespeople training day yet, but if you'd like to receive early notification and the chance to make an early reservation, drop me an email with the subject; SFNS.

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TRANSFORM YOUR BUSINESS WITH PRACTICAL, PROVEN IDEAS AND SOLUTIONS
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The April issue of Better Business magazine is packed with tips,
ideas, inspiration and motivation for every small business owner.

Find out how Karen Finch - recently named as Britain's Entrepreneur
of the Year 2005 - has built her business from scratch to £1Million
turnover after re-mortgaging her home to start up in 1998.

Detailed articles will also help you to; Keep Your Customers for
Life, Get Your Business in the Papers, Turn that 'Attitude' to Your
Favour, Motivate Your Staff, Avoid Competing on Price and much more.

Business121 and Bytestart readers can save £12 with this link:
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The Secret Benefit Of Search Engine Optimisation: Increased Usability
------------------------------------
We all want a higher search engine ranking, but what few realise is that by optimising your website for search engines, you also develop a more usable website. So, are search engine optimisation and usability really compatible? Aren't there trade-offs that need to be made between giving search engines what they want and giving people what they want?
http://snipurl.com/_SEO_Secret_benefit

How to deal with copyright infringement - website copying
------------------------------------
With many businesses presenting themselves on the Internet it isn't surprising that copying by others, especially by competitors is not uncommon.

Essentially the copying that occurs is as a result of an infringer taking advantage of the original copyright owner/author¿s labour and effort. However this is an unlawful activity protected by the Copyright, Designs and Patents Act 1988.
http://snipurl.com/_Website_copyright

Sales - How to be successful at Cold Calling
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Cold calling is a fact of business life. So are rebuffs. You cannot be successful calling prospects unless you learn to take the rebuffs. Whether you like it or not, at some stage, you are going to have to pick up the phone and ask a complete stranger if they want to buy your products or services. Here is how to do it successfully;
http://snipurl.com/_Cold_Calling_Guide

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SMALL BUSINESS NEWS
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Entrepreneurs put family and lifestyle before riches
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When it comes to starting and running a business, the dream of riches seems to be a thing of the past. These days, business ambition has given way to ¿fambition¿, which puts the spotlight firmly on lifestyle issues such as family time, time off and happiness.
http://snipurl.com/_Lifestyle_choice

Self-Employed work longer hours, but are happier
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Self-employed male Britons have been found to work longer hours for lower wages than those of their employee counterparts. This is attributed to them facing greater uncertainty and so working harder as a way to insure their future livelihoods.
http://snipurl.com/Self_Employed_hours

Deadline nears for Start-Up Stars awards
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The deadline for entries for the Start-Up Stars competition for businesses under three years old is the 28th April 2006. The awards are supported by Sky News and the Daily Express Entries and entries are welcomed from sole traders, partnerships and limited companies.
http://snipurl.com/Start_Up_Stars

UK SME's urged to get a "step ahead" in 2006
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Shell Step has begun its search for forward thinking SMEs to join its 20th annual programme and get a key business project completed by a talented undergraduate this summer.
http://snipurl.com/_Shell_Step

Google's latest addition - the Calendar
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Barely a month goes by without Google unveiling a new application - from the essential Toolbar, to Maps, Mail and the 'Mini'. The latest addition is an online calendar tool which has connects to Gmail, Google's mail system. The calendar allows users to create separate electronic work and personal datebook.
http://snipurl.com/_Google_Calendar

** For the latest Small Business News, visit http://snipurl.com/Bytestart_News **

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CLASSIFIEDS
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THE GOOGLE ADWORDS HANDBOOK
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Andrew Goodman's "The Google AdWords Handbook" is THE guide to
AdWords. If you're currently using, or thinking of starting an
Adwords campaign, you really will want to get our hands on this
guide. All details here; http://snipurl.com/_Adwords_Handbook

Helping to keep your bookkeeping in order!
.................................................................
DO$H Software's Cashbook will enable you to keep your bookkeeping
straight, right from the start. It will even calculate any VAT
payments due! http://snipurl.com/_Dosh_Cashbook

MAKE MORE MONEY IN LESS TIME WITH LESS RISK
.................................................................
Club Entrepreneur Presents the above on Saturday 29 April
Crawley near Gatwick 4-star Arora Int'l. Led by the author of
'Entrepreneur'. Only £10/day first time. Just turn up.
Check out details at; http://snipurl.com/_Club_Entrepreneur

BOOST YOUR SALES AND PROFITS BY SELLING ON EBAY
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80,000 British people are already successfully trading on eBay.
Now, you can learn the inside secrets to consistent eBay profits.
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SEE YOUR AD HERE
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Business121 is read by over 12,000 small business owners every
week. Advertise in our newsletter from just £45+vat per issue.
Please email Classified@Business121.co.uk for details
.................................................................

(c) Business121.co.uk 2006