Business121 Small Business Newsletter #39

In this week's Business121:

1. How to build up links to your website - Two Part Guide
2. Selling to Four Temperament Styles
3. Freelancers - Beware accountants bearing gifts!
4. Top Ten Tips for surviving the summer
5. Employer filing deadline requirements for small businesses
6. MP's could do with more business experience
7. eBay Express launch could benefit small businesses

How to build up links to your website - Two Part Guide
----------------------------
Every small business owner with a web presence will know that
there is a lot more to attracting potential clients to your site than
simply uploading a smart site design, with fancy graphics and
some well-primed content.

These days, with so much competition for Top 10 search engine
rankings, an ongoing well thought-out web marketing campaign is
more essential than ever.

Most search engines (particularly Google) are so wise to the tricks
of search engine marketing firms, that having good meta tags and
a well designed website are far from enough to guarantee good
search engine rankings.

Google, in particular, looks at the number and relevance of links
pointing to a webpage when determining how "important" that
page is. Sites with a healthy number of relevant and well thought
out backlinks from other pages will automatically be seen as more
"important" than pages with none.

We have uploaded a two-part guide to "Link Popularity". In these
articles, we look at how small business owners can build up the
number of good quality links they receive, how to identify potential
link partners, and an overview of Google's "PageRank" system.
http://www.bytestart.co.uk/cgi-bin/click.cgi?id=51

(James Leckie)

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Selling to Four Temperament Styles
----------------------------
We respond intuitively to the natural chemistry, or lack there of,
between temperament styles. Tips on how to sell to the different
types of people.
http://www.bytestart.co.uk/cgi-bin/click.cgi?id=45

Freelancers - Beware accountants bearing gifts!
----------------------------
A leading contractor accountant warns IT contractors and small
business freelancers to beware companies that over-promise
and under-deliver
http://www.bytestart.co.uk/cgi-bin/click.cgi?id=47

Top Ten Tips for surviving the summer
----------------------------
Many owners and managers struggle to cope during the summer
months as they try to meet the surges in seasonal demand, as well
as deal with the issue of covering staff holidays, while desperately
wanting a break themselves. Here are some tips for survival!
http://www.bytestart.co.uk/cgi-bin/click.cgi?id=48

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===================
SMALL BUSINESS NEWS
===================

Employer filing deadline requirements for small businesses
----------------------------
Overview of the requirements of the employer filing deadline on
6th July. A leading accountant also claims that individuals on the
minimum wage can be classed as "higher paid employees" for
companies' tax filing purposes.
http://www.bytestart.co.uk/cgi-bin/click.cgi?id=46

MP's could do with more business experience
----------------------------
Research by the House of Commons Library found that 7% of Labour
MPs, 40% of Conservative MPs and 29% of Liberal Democrat MPs have
experience in business. Perhaps they could do with more training!
http://www.bytestart.co.uk/cgi-bin/click.cgi?id=49

eBay Express launch could benefit small businesses
----------------------------
eBay UK has announced the launch of a new service later this year,
aimed at helping small businesses compete with larger online and
offline stores.
http://www.bytestart.co.uk/cgi-bin/click.cgi?id=50

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(c) Business121.co.uk 2006