Business121 Small Business Newsletter #84

In this week's Business121:

1. Body Language and Selling
2. Business Expenses - Overview for Small Businesses
3. How to write a killer pay-per-click advert
4. Choosing keywords for your pay-per-click campaign
5. Achieving value from PR
6. Top 10 data protection pitfalls for SMEs - and how to avoid them
7. Factoring - Get your business funding to work harder
8. How to chose the right IT system - online tool
9. Arctic Systems "family tax" hearing begins at House of Lords
10. Invoice Finance boom for small businesses

Body Language and Selling
The 1960 Presidential Debates between Vice President Nixon and Senator Kennedy were the first nationally televised debates in presidential campaign history. With the advent of television the debates took on a visual dimension and for the first time, 70 million voters were given the opportunity to not only hear the candidates, but to visually compare them as well.

Surprisingly, opinion polls revealed a sharp contrast between the voters who had actually watched the debates on TV versus those who had merely listened to them on the radio. While radio listeners clearly thought that Nixon had won the first debate, television viewers were captivated by Kennedy's smile, charm and athletic appearance.

The majority of viewers interviewed reported that Nixon's five-o'clock shadow and darting eyes made him appear sinister and far less presidential than Senator Kennedy. The television cameras underscored
the significance of nonverbal communication and forever changed the political landscape.

The above is a excerpt from an article written by one of our contributors, John Boe. In the full article, John underlines the importance of recognising body language signals given out by prospective clients. Not only is it essential to pick up on these signals, but actually copying a customer's body language could actually result in a deal being done!

http://www.bytestart.co.uk/content/marketing/articles/body-language.shtml

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Business Expenses Overview
Business Expenses - what you can claim. Overview of allowable and non-allowable expenses, capital allowances, travel, P11D, working from home and overnight allowances.

How to write a killer pay-per-click advert
A killer pay per click advert stands out from the crowd and drives the right kind of traffic to your web site. Here's how to write a great PPC advert that delivers the results you want.

Choosing keywords for your pay-per-click campaign
Along with good advert text, keyword selection is the cornerstone of any successful pay-per-click advertising campaign. Here's how to choose the most effective keywords for your PPC adverts.

Achieving value from PR
With companies spending on average 10 per cent of their marketing budget on public relations, ensuring value for money and measuring return on investment is understandably at the top of the marketing manager's agenda.

Top 10 data protection pitfalls for SMEs - and how to avoid them
Data protection is all about taking care of this information and it's not difficult. But it's also very easy to get it wrong - and the results can range from bad publicity to legal action and fines.

Factoring - Get your business funding to work harder
More and more owner-managers are recognising that significant time savings can be made if they outsource this element of their operations to factoring specialists and invoice finance.

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SMALL BUSINESS NEWS
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How to chose the right IT system - online tool
Government business portal, Business Link, has launched a new interactive online tool to help small businesses set up an IT System

Arctic Systems "family tax" hearing begins at House of Lords
A landmark family tax hearing took place last week in the House of Lords. This will be the final stage in the landmark case which will have implications for hundreds of thousands of family businesses.

Invoice Finance boom for small businesses
Invoice Financing is rapidly growing in popularity for businesses who use assets as a means of funding business development.

** For the latest Small Business News, visit http://www.Bytestart.co.uk **

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