Business121 Small Business Newsletter #16

In this week's Business121:

1. How to Improve Your Click Through Rate in Google AdWords
2. Keyword Density - Why Keyword Frequency Matters
3. Google: The Ultimate Web Writer’s Style Guide
4. How to Forecast Sales More Accurately
5. UK businesses still take 60 days to pay their bills
6. Is Government letting down small businesses?
7. Upturn in SME service and manufacturing sectors
8. Small Businesses left in lurch after IT purchasing

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How to Improve Your Click Through Rate in Google AdWords
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If you'd like to improve the performance of your Google AdWords this real-life example shows you how to crank up your click through rates and rocket your ROI. This article shows how you can treble your click through rate with just a few changes to your approach.

Keyword Density - Why Keyword Frequency Matters
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Using the right keyword density can help you to achieve those all-important high ranking search engine results. On the other hand, over-doing it can mean you get penalised by the search engines. So what is the optimum keyword density and how can you use it to achieve better rankings with search engines?

Google: The Ultimate Web Writer’s Style Guide
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Staying on the search engine theme, here's some great advice on how to write web pages that Google likes. As we all know, Google is the world's most popular search engine and a gateway to a massive potential market. So when you're writing your web pages it makes sense to know what Google is looking for.

How to forecast sales more accurately
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Making the sales is is one of the biggest challenges every small business owner faces. One of the other difficulties is actually forecasting those sales! But better forecasting will help you to give yourself realistic sales targets and help you to plan and manage your cash-flow. Here's a detailed guide to help you to produce more accurate sales forecasts.

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SMALL BUSINESS NEWS
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UK businesses still take 60 days to pay their bills
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UK businesses are still taking 60 days to pay their bills according to a new report by Experian. Seven years after the introduction of The Late Payment of Commercial Debts (Interest) Act, which was intended to speed up payments, the average time UK companies take to pay their bills is now two days longer than before the legislation was introduced! The study also found that large companies take an average of 21.4 days longer to pay their bills than small companies.
http://snipurl.com/_60_days_to_pay

Is Government letting down small businesses?
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A CBI report, 'Improving Government Services For Small and Growing Businesses' believes so. It concludes that businesses are turned-off by the myriad of quangos and agencies that administer over two thousand separate schemes. Among the CBI's findings is that Business Link is now used by only 14% of firms and that only 38% of those businesses are satisfied with the information it dishes out.
http://snipurl.com/_CBI_support_report

Upturn in SME service and manufacturing sectors
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The festive Christmas season helped to reinvigorate the UK growing business sector during the last quarter of the year according to the PKF SME Index, a quarterly survey of 800 SMEs in the construction, manufacturing and service sectors.
http://snipurl.com/_SME_Upturn

Small Businesses left in lurch after IT purchasing
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Small businesses are receiving inadequate customer support and intelligence prior to making crucial technology buying decisions, a new report commissioned by Cisco reveals. According to the survey of 400 UK small businesses, the majority of small businesses (42%) feel left in the lurch after purchasing technology, due to insufficient post-sales support or training.
http://snipurl.com/_IT_let_down

*** For the latest Small Business News, visit http://snipurl.com/Bytestart_News ***

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(c) Business121.co.uk 2006