The Apprentice returns to BBC for Series 3

One of the most enjoyable "reality" shows of recent years, BBC's Apprentice, is set to return for a third series on Wednesday 28th March - now in a primetime BBC1 slot.

Sir Alan Sugar will challenge a new group of 16 high-fliers to test their skills in this unique business series. Over 10,000 hopefuls auditioned for a place on the show.

Aged between 22 and 36, the CVs of the short listed candidates include; a quantum physicist, a car salesman, an ex-Army officer, three high-flying single mothers, a global brand consultant, a former air traffic controller, a financial advisor, a medal-winning martial arts expert and a bankrupted entrepreneur.

The punishing weekly programme of challenges will see the teams having to sell British farm produce at a French farmers' market, design accessories for dogs, create a new brand of trainers, sell art photography at a trendy gallery, produce sweets to sell at London Zoo and compete with the likes of Starbucks and Costa to sell the most coffee on a busy high street.

According to an advanced preview of the new series, it appears that Sir Alan has lost none of his ability to deliver put downs:

"This is no gameshow; there won't be some busty blonde waiting outside to hug you so that you can sob into her bosoms. What there will be is a black cab waiting to take you to the station."

The Apprentice returns at 9pm on Wednesday 28th March (BBC1).