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BMW banned by Google for dubious SEO techniques! |   |
With so many small businesses now reliant on Google for a large chunk of their online traffic, the news that Google appears to have banned the German BMW site from its search results for dubious search engine marketing techniques just goes to show how important it is not to push your luck too far when trying to get high ranking for your keywords.
It also demonstates the great power Google now holds over the web search market.
BMW.de seems to have received what has become known as the Google "death sentence" - the complete removal of all pages on that domain from Google's search results.
When a search engine spider crawled pages from the BMW.de site, it would see a number of keyword-rich sentences, however any visitor clicking onto such pages would receive a Javascript redirect to a glossy brochure page. This is a direct violation of Google's webmaster quality guidelines which specifically ban the use of deceptive search engine marketing techniqes.
You can read more about this juicy story on Matt Cutt's excellent website (Matt is a Google search engineer).
Also, why not read Bytestart's guide - how not to get banned by Google!
Posted February 6, 2006
[March 24, 2006] Much has been written about the Google "Sandbox" theory, wherby new sites take many months before they receive search engine referrals. Some thoughts on this theory and links to further reading
[March 11, 2006] Getting a Top 10 ranking in Google's search results is becoming harder by the day, especially for small businesses with limited budgets. But if a Top 10 ranking for your major keywords has eluded you so far, there may be hope for you.
[February 6, 2006] Given that Google now provides over 70% of all Internet search traffic, the last possible thing any small business site owner would want is to be banned from the Google index!
[February 6, 2006] With so many small businesses now reliant on Google for a large chunk of their online traffic, the news that Google appears to have banned the German BMW site from its search results for dubious search engine marketing techniques just goes to show how important it is not to push your luck too far when trying to get high ranking for your keywords.
[December 21, 2005] The Guardian reports on how unscrupulous firms are manipulating world's leading search engine
[December 1, 2005] Discussion of the myth that search engines will penalise a site if much of its content is also on other websites.
[October 20, 2005] As many of our newsletter subscribers and visitors take a keen interest in search engine ranking changes, I thought I'd write a few words about Google's latest update, nicknamed "Jagger".
[September 29, 2005] Google bombing involves creating links to a certain page using the target keyword in the link. This is a legitimate method to use to improve search engine rankings, even if it is a method abused by the Google-bombers.
[August 31, 2005] Google is so critical to most site’s search optimisation process that entire sites have been set up purely to analyse how often, and precisely how Google updates its search results each month or so.
[August 22, 2005] According to one of our favourite web marketing tools (Page Rank Update List History), Google hasn't updates its 'Pagerank' or backlinks for 83 days.
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