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The sparring and spin of the Google dance |   |
The Guardian reports on how unscrupulous firms are manipulating world's leading search engine...
"It is known as the Google dance, a delicate struggle between technicians at the world's largest internet search engine and the spin doctors who manipulate the worldwide web for commercial ends. Every day one group tries to prevent the other from abusing Google's index of more than 8bn web pages.
The stakes are high. As Britain's online shoppers spend £150m every day in the run-up to Christmas, the value of a high ranking on Google is potentially worth millions to retailers, website owners and criminals alike. Web search has become the focus for a legion of marketers over the past decade, and their tactics - known as search engine optimisation (SEO) - are the basis of a multibillion pound worldwide industry. Most are legitimate businesses, but some so-called "black hat" SEOs use unethical strategies to boost their clients."
Posted December 21, 2005
[March 24, 2006] Much has been written about the Google "Sandbox" theory, wherby new sites take many months before they receive search engine referrals. Some thoughts on this theory and links to further reading
[March 11, 2006] Getting a Top 10 ranking in Google's search results is becoming harder by the day, especially for small businesses with limited budgets. But if a Top 10 ranking for your major keywords has eluded you so far, there may be hope for you.
[February 6, 2006] Given that Google now provides over 70% of all Internet search traffic, the last possible thing any small business site owner would want is to be banned from the Google index!
[February 6, 2006] With so many small businesses now reliant on Google for a large chunk of their online traffic, the news that Google appears to have banned the German BMW site from its search results for dubious search engine marketing techniques just goes to show how important it is not to push your luck too far when trying to get high ranking for your keywords.
[December 21, 2005] The Guardian reports on how unscrupulous firms are manipulating world's leading search engine
[December 1, 2005] Discussion of the myth that search engines will penalise a site if much of its content is also on other websites.
[October 20, 2005] As many of our newsletter subscribers and visitors take a keen interest in search engine ranking changes, I thought I'd write a few words about Google's latest update, nicknamed "Jagger".
[September 29, 2005] Google bombing involves creating links to a certain page using the target keyword in the link. This is a legitimate method to use to improve search engine rankings, even if it is a method abused by the Google-bombers.
[August 31, 2005] Google is so critical to most site’s search optimisation process that entire sites have been set up purely to analyse how often, and precisely how Google updates its search results each month or so.
[August 22, 2005] According to one of our favourite web marketing tools (Page Rank Update List History), Google hasn't updates its 'Pagerank' or backlinks for 83 days.
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