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Google search ranking update - the longest wait ever? |   |
The Google Pagerank system is integral to the operation of the world’s favourite search engine. It is a system for ranking all web pages indexed by Google. The higher the Pagerank of a site, the more 'important' it is regarded by Google - this is likely to be reflected in the ranking of your web pages.
It seems like we've been waiting forever for the next Google Pagerank update... well, the truth is - it has been forever, just about.
Millions of small business webmasters have been looking at their Google Toolbars hoping to see that little green line get a little longer at the next update.
Trouble is, at time of writing, it has been 79 days since the last update. Speculation on various webmaster bulletin boards suggests this may have something to do with the Google stockmarket floatation, or else it's purely an annoying coincidence, particularly for newer sites which have yet to gain their first Pagerank.
We found an excellent online resource which contains a list of all Google Pagerank updates over the past few years, and the time each has taken. The update cycles have tended to be around 25 - 35 days in length which makes the current 2.5 month wait quite extraordinary.
Posted September 10, 2004
[July 3, 2008] Google has lifted the ban on companies sponsoring trademarked words on its ad platform. Seen as an opportunity for some, others are concerned that the changes could attract unscrupulous bidders to trade on the good name of other companies.
[March 24, 2006] Much has been written about the Google "Sandbox" theory, wherby new sites take many months before they receive search engine referrals. Some thoughts on this theory and links to further reading
[March 11, 2006] Getting a Top 10 ranking in Google's search results is becoming harder by the day, especially for small businesses with limited budgets. But if a Top 10 ranking for your major keywords has eluded you so far, there may be hope for you.
[February 6, 2006] Given that Google now provides over 70% of all Internet search traffic, the last possible thing any small business site owner would want is to be banned from the Google index!
[February 6, 2006] With so many small businesses now reliant on Google for a large chunk of their online traffic, the news that Google appears to have banned the German BMW site from its search results for dubious search engine marketing techniques just goes to show how important it is not to push your luck too far when trying to get high ranking for your keywords.
[December 21, 2005] The Guardian reports on how unscrupulous firms are manipulating world's leading search engine
[December 1, 2005] Discussion of the myth that search engines will penalise a site if much of its content is also on other websites.
[October 20, 2005] As many of our newsletter subscribers and visitors take a keen interest in search engine ranking changes, I thought I'd write a few words about Google's latest update, nicknamed "Jagger".
[September 29, 2005] Google bombing involves creating links to a certain page using the target keyword in the link. This is a legitimate method to use to improve search engine rankings, even if it is a method abused by the Google-bombers.
[August 31, 2005] Google is so critical to most site’s search optimisation process that entire sites have been set up purely to analyse how often, and precisely how Google updates its search results each month or so.
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