How long since Google updated Pagerank?

According to one of our favourite web marketing tools (Page Rank Update List History), Google hasn't updates its 'Pagerank' or backlinks for 83 days.

The Google Pagerank as displayed in the Google Toolbar, shows Google's judgement of the relative importance of any given web page. Pagerank is determined by a series complex algorithms, one of which is the number (and quality) of links pointing to that webpage from elsewhere on the web.

Although the exact workings of Google are unknown, most webmasters know that their site will appear higher in the Google search engine if the site is deemed to be 'important'.

At Bytestart, we receive dozens of emails each week asking for 'link exchanges'. In the old days, such exchanges were set up to exchange traffic between sites. These days, most of these requests are purely to increase Pagerank. And most of the sites who request links from us are simply terrible - virtually all the content has been written with the sole aim of climbing the search engine rankings in order to sell affiliate goods or promote some dodgy looking scheme!

To find out how long it has been since Google updated its directory, pagerank, or backlinks, click here.