Google Tips

Google manipulates search results: A boost for small business?
[March 11, 2006] Getting a Top 10 ranking in Google's search results is becoming harder by the day, especially for small businesses with limited budgets. But if a Top 10 ranking for your major keywords has eluded you so far, there may be hope for you.

Google Ban - How not to get banned by Google!
[February 6, 2006] Given that Google now provides over 70% of all Internet search traffic, the last possible thing any small business site owner would want is to be banned from the Google index!

BMW banned by Google for dubious SEO techniques!
[February 6, 2006] With so many small businesses now reliant on Google for a large chunk of their online traffic, the news that Google appears to have banned the German BMW site from its search results for dubious search engine marketing techniques just goes to show how important it is not to push your luck too far when trying to get high ranking for your keywords.

The sparring and spin of the Google dance
[December 21, 2005] The Guardian reports on how unscrupulous firms are manipulating world's leading search engine

SEO Duplicate Web Content Penalty Myth Exploded
[December 1, 2005] Discussion of the myth that search engines will penalise a site if much of its content is also on other websites.

Under the thumb of Google's Jagger Update
[October 20, 2005] As many of our newsletter subscribers and visitors take a keen interest in search engine ranking changes, I thought I'd write a few words about Google's latest update, nicknamed "Jagger".

“Google bombing” and what it can teach us about search engine optimisation
[September 29, 2005] Google bombing involves creating links to a certain page using the target keyword in the link. This is a legitimate method to use to improve search engine rankings, even if it is a method abused by the Google-bombers.

What is the Google Dance?
[August 31, 2005] Google is so critical to most site’s search optimisation process that entire sites have been set up purely to analyse how often, and precisely how Google updates its search results each month or so.

How long since Google updated Pagerank?
[August 22, 2005] According to one of our favourite web marketing tools (Page Rank Update List History), Google hasn't updates its 'Pagerank' or backlinks for 83 days.

Google's "Good Writing" Content Filter
[August 12, 2005] The web pages actually at the top of Google have only one thing clearly in common: good writing. Don't let the usual SEO sacred cows and bugbears, such as PageRank, frames, and JavaScript, distract you from the importance of good content.

Google SMS - Now you can search via your mobile!
[July 13, 2005] Google has launched a new service which enables users to search for information via a mobile phone - you can even obtain driving directions if you get lost

Pay per Click – The Best System to Profit Internet Ads
[June 20, 2005] The system of sponsored links by keywords is the most used on the Internet by either big either small companies. This article provides an overview of the Pay-per-click process.

Google launches the "Mini" for SME's
[June 9, 2005] Not content with running the world search engine market, and the upcoming roll-out of Gmail, Google has now launched the "Mini", a search appliance aimed at the small business market.

What is the Google Pagerank?
[May 3, 2005] The Google Pagerank system is integral to the operation of the world’s favourite search engine. It is a system for ranking all web pages indexed by Google.

Getting Indexed in Google - The Googlebot
[April 25, 2005] Pretty much everyone who is interested in search engine marketing has a vested interest in getting listed in Google. We explain how Google selects sites for listing.

Google's New SEO Rules - How they may affect your ranking
[March 22, 2005] Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions.

Google's Aging Delay for New Sites - The "Sandbox" effect
[February 10, 2005] Many site owners and SEOs are worried because their new sites that rank well in Yahoo and MSN, aren't doing well in Google, and they're blaming it on the "sandbox."

An Introduction to Google
[February 3, 2005] Google is the engine of choice for most surfers these days, and inclusion is not optional if you want your small business site noticed.

What is The Google Sandbox Effect?
[October 25, 2004] An overview of what has become known as the Google Sandbox Effect, where new sites have their ratings on hold for several months before achieving a Google Pagerank.