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Top Ten Tips to improve your business website |   |
Whether you use your website as a means of selling goods or just as a corporate brochure interface, websites have become a fundamental part of any business. It’s not therefore surprising that 70% of businesses have a website.
Yet, with the market and technology forever evolving, how does a small to medium sized business make sure that their website remains competitive?
Recently launched business, Lydie-Design Studio Ltd, has devised ten top tips on how you can maximise your website chances to achieve great success for 2008.
1. Have a plan.
Establish what the main purpose is for the website. Set out your main goals and make sure that they are fulfilled.
2. Establish measures of success.
Is your website driving enough traffic? Check accurate measurements of visitor usage and interactions regularly.
3. Promote yourselves!
A website can be used as an online brochure. Update your clients and customers as to your recent success and testimonials. If you don’t tell them no one else will!
4. Introduce your brand.
Have a unique logo and slogan for your product’s brand. Make it eye-catching yet easy to read. Complicated brands will make the website look crowded.
5. Deliver valuable content and keep it fresh.
Updating your website regularly will keep clients coming back for a visit.
6. Make your website easy to use for the general public.
Make a simple click-away home page that is consistent with the other pages of the site. The easier it is to navigate the more likely they are to stay and browse through your website.
7. Allow e-commerce sales.
The proportion of businesses that sold over the internet doubled between 2002 and 2005. Make sure your website provides easy to find buttons for your customers to purchase products from your site.
8. Build a customer list and use it.
Create a database of possible clients and use to keep an on-going communication relationship.
9. Regularly promote your website!
No one will look at your website unless you make them aware of it! Make sure that your website is on various search engines and on all your Marketing literature.
10. Don’t overload your website with too much copy.
Less is more as they say. Try to avoid large amounts of text on your website; it can often turn the customer off. Break it up into small amounts, which is easy to read.
Posted February 14, 2008
[February 14, 2008] Some simple tips to help you ensure that your business website remains competitive in 2008.
[October 4, 2007] When designing your small business website (or upgrading an existing one), one of the key things to focus on is the site's internal navigation structure.
[July 24, 2006] Just as there's no point having a 'great site', when you have no traffic, there is no point generating traffic to a poorly designed site. Business promotion strategies should be viewed side-by-side with web design techniques.
[June 16, 2006] Berkshire Internet Consultant, Graeme Rhodes, explains why a legal website is good for business and how the cost of compliance can be minimised.
[June 8, 2006] Studies show that well-planned web site navigation can help boost your sales by more than 50%. Here are three simple strategies to help potential customers to navigate your site successfully.
[May 24, 2006] Before designing your web site, you need to develop a good understanding of your customers. Remember, your aim is to develop a site your customers will find useful and purchase from.
[May 14, 2006] Links to some of the finest small business web design sites and resources.
[May 10, 2006] Problems designing a logo in-house stem from the fact that it is often difficult to picture an effective marketing image when one is too closely tied to the business itself
[April 13, 2006] With many businesses and organisations presenting themselves on the Internet it is unsurprising that copying by others, especially by competitors is not uncommon. Some background and how to deal with the problem if it occurs.
[April 12, 2006] A higher search engine ranking is what many website owners dream of. What they don't realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors.
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