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Why site owners should think about getting links than obsessing over ‘keywords’

October 6, 2011

A decade ago, site owners were obsessed by “keywords” when seeking to propel their sites up the search engine rankings. Now, however, the only search engine that matters – Google – completely ignores the keyword tag in webpages.

In the late 1990s, Altavista was the leading search engine. At the time, for those with a bit of web marketing knowledge, it was relatively easy to achieve good search engine rankings merely by stuffing keywords into the meta tags of your web pages. Alongside various other ‘tricks’, you could even get a number one ranking for a reasonable phrase within a day or so.

As time has gone on, thankfully these web marketing methods no longer cut the mustard. Altavista is virtually never mentioned these days, and Google completely dominates the worldwide web search market.

For many years, contrary to popular belief, Google has ignored the contents of the ‘keyword’ meta tag. It still takes the ‘title’ tag into account, and often uses the ‘description’ tag in its search results output. You can read more on the Google Webmaster Central Blog here.

Relevant inbound links to your business site

Alongside the contents of webpages, and the position and relative importance of each page within a website, various ‘offsite’ factors are considered to be of great importance to web marketing people. The main offsite factor is link popularity – how well regarded your site is, judged by the number and quality or relevant inbound links it has.

We would advise Bytestart visitors to build up good quality links between their sites and others in a similar field of business. An inbound link to a website is seen by Google as a kind of “vote” – and will contribute to the ranking and importance of the site in question. You should concentrate on getting good quality links, rather than hundreds of random links from completely unrelated websites.