ByteStart is delighted to announce the launch of a new service to help businesses cut their energy costs. Created in conjunction with the UK’s leading business energy price comparison service, Make It Cheaper, the partnership gives you access to brilliant value business energy, broadband and phone deals.
The area of tax for small businesses is not straightforward, in fact it can be a real minefield for the unwary. However, if you take a little time, and work with your accountant, it’s usually possible to find ways to save some tax. To help you think about ways you and your business could pay […]
More and more small businesses coming round to the power of using video to establish their brand presence and promote their products or services. With the technology to make professional looking brand film, becoming increasingly affordable, a little bit of production knowledge and know-how can go a long way. Of course it’s not just a […]
The more people feel, the more people buy. That’s the clear conclusion from the last decade of work by two of Britain’s top marketing analysts, Les Binet and Peter Field. They delved into the IPA DataMine – a huge database of ad effectiveness case studies – to find out how advertising really leads to meaningful […]
In 1996, Britain’s team of athletes returned from the Olympic Games in Atlanta with one solitary gold medal from rowing. This was a low point in British international sporting achievement and was the subject of a good deal of national self-flagellation in the media. Fast-forward to 2016 and Team GB had completed an incredible turnaround […]
Finding a business loan used to be a pretty black and white affair. You’d call up your local bank and book an appointment, wait a few weeks (or months) and then sit down with the bank manager, explain why your business needed some money, and hope that you’d caught them after their morning coffee. Since […]
When it comes to writing a business plan, there is one single golden rule that dwarfs all others – your business plan must address each of the key concerns of your potential backer. If you fail on this first point, all the other things you should and shouldn’t do pale into insignificance and even a […]
If you are in business, or are starting up a new venture, and are providing any type of professional service to clients, you will need to look at taking out Professional Indemnity Insurance cover. Professional indemnity insurance, or PI insurance, as it’s often called, is an insurance policy that will protect you from claims made […]
Can you say that you and the people in your business form a dynamic team? When geese fly in V formation, I see a dynamic team at work. This level of cooperation benefits each goose and the overall team. They reach their destination quicker and use far less energy. Let me share an effective approach […]
So, how do you do forecast sales realistically? Every startup benefits greatly from making a cash flow forecast. But if your business hasn’t opened its doors yet, how is it possible to estimate the kind of sales you will get in your first month, let alone year of trading? We asked Robin Booth of Brixx.com […]
Are you struggling to get your sales and marketing processes clear, consistent and measureable? If so, it may be time to invest in a CRM system. If used correctly such a platform can benefit fast-growing businesses and allow them to build their customer base whilst maintaining that personalised relationship which is essential for both B2B […]
Google RankBrain first rolled out in 2015. Unlike Google’s many previous updates it uses machine-learning and AI for the first time, in order to help better refine search results, especially in cases of rare, ambiguous or one-of-a-kind queries. Understanding more about Rankbrain can help your website succeed, so we asked digital marketing expert, Paul […]
The practice of giving gifts to colleagues and clients is becoming an increasingly frequent occurrence in the workplace. Although this activity is predominately centred around the Christmas holiday period, it is also common to see gifts distributed at other times of the year in celebration of birthdays, work anniversaries or the closing of an important […]
In its 50 years, business book publisher Kogan Page has remained buoyant in a sector that is dominated by much larger companies. The fact that its business is still prospering is testament to a few basic concepts that are as true today as when the company started in 1967. We asked Managing Director, Helen Kogan […]
As with owning a car, you are legally required to take out certain insurances when running a business. If you don’t you can be fined heavily and could put your entire operation at risk. It’s also sensible to have some of the many optional business insurance policies available to cushion you from nasty shocks. With […]
Once you have conquered your home market, what should you do? Set your sights overseas! That’s an obvious answer, anyway. Indeed, by pursuing international growth, you can give existing products a new lease of sales life and spread your company’s risk exposure across a range of markets. However, mining meaningful returns from overseas markets can […]
Ecommerce now accounts for 17% of all UK consumer sales and it’s only going to keep growing. Yet, despite this growth, it is still hard to make it in the online marketplace. Competition is tough, it requires both technical and business savvy, and you need to work much harder to gain trust. Simply having a […]
Why does your company do what it does? If you’ve thoughtfully identified this motive, you have probably embedded it in statements of your business mission, vision, and values. These documents are akin to the ten commandments – guidelines that suggest how to act in the course of delivering your products or services. They are foundational […]
Many businesses, organisations and leaders have created a ‘meeting culture’ whereby they need a meeting to decide what they are going to be meeting about and then another meeting to prepare for the meeting itself and another to de-brief after the meeting. Wow, that’s a whole lot of meetings going on. Meetings are the killer […]
Businesses cannot afford to neglect cyber security in 2018. A recent report published by Beaming found that UK businesses are attacked online every 2.5 minutes, with the average firm suffering from 52,596 cyber-attacks between April and June 2018. Small businesses are particularly vulnerable to these attacks, as a lack of security/training budget and expertise leaves […]
We’ve all heard tales of bedroom entrepreneurs that end up selling their companies for billions. It’s a dream that’s shared by many current and aspiring business owners. However, assembling your start-up with the ultimate goal of a trade sale takes a lot of preparation. What’s more, it’s hard to know where to begin. When launching […]
When you start a business with someone else, it’s always a good idea to lay down some rules on important issues, such as; how you will run the company, your respective responsibilities and what happens if someone wants to leave the business. Agreeing on how you will handle these, and other important matters, will save […]
You’ve done your market research, you’ve got a solid business plan, you’ve registered your company and pulled together funding, suppliers and everything else you need to start your new business. You’re ready to trade – you just need some customers. However, not all customers are created equal; some are a delight to deal with, while […]
When you run a small business it may seem like an extra chore to carefully wordsmith every presentation you give or to think carefully about the words you use when talking about your product and service. However, when you are trying to make a sale, every word counts. By making your words more memorable you’ll […]
How can I forecast my cash flow when the business doesn’t even exist yet? That’s a question most new startups wrestle with as they are planning their new business. It may seem to some to be an impossible task, so we asked Robin Booth of Brixx.com to show how you can produce a cash flow […]
There may come a point where you end up missing a repayment for a loan or credit card that you have taken out, perhaps as a result of an unexpected financial emergency, or maybe just simply not having kept a track of your finances that month. One of your first thoughts will be how quickly […]
Put simply, Rewards Crowdfunding is the practice of giving lower cost or exclusive items as rewards to early adopters in return for their backing, while Equity Crowdfunding involves selling shares in your business. To help you understand more about the pros and cons of Rewards and Equity Crowdfunding, and the key points for success, we asked […]
There are a number of different myths surrounding credit scores, making it difficult to truly understand what it is you need to know and what you should be doing in order to boost yours. In this guide we cover the most commonly spoken about myths, and debunk them one by one.
The way in which audiences are perceiving and consuming marketing content is changing rapidly. The digital sphere has changed the nature of how we, as consumers, respond to advertising, with the result that many traditional techniques just aren’t cutting it any more. Consumers are digitally literate and don’t have any qualms about voicing their dislike […]
Entrepreneurs come in all shapes and sizes, of course, but many of the most innovative entrepreneurs are creative contrarians. They are outsiders, gainsaying the doubters that say it cannot be done. In fact, many entrepreneurs are introverts, which can be a major barrier when it comes to that vital part of the entrepreneurial process: pitching.
From bold new start-ups to established small companies branching out, meetings and interactions are increasingly virtual. In some cases, due to distance and the global reach, you may never meet in the ‘real world’, only ever online. So to help create a good impression, now more than ever, is the time to invest in developing […]
Being able to get on with other people is important for anyone, but especially for small businesses and start-ups. There is very little you do alone – for most things you need to work with other people, (staff, suppliers, customers, advisors, government agencies, and so on) – and you need to get them onside. The […]
Starting your own business isn’t plain sailing. It throws lots of new challenges at us, each with their good, bad and ugly dimensions. And registering a patent is no different. A lot of inventors with incredible ideas have fallen along the wayside, simply because they didn’t invest the time needed to successfully navigate the patent […]
Increasing cash flow and being tax-efficient are usually near the top of every small business owner’s agenda. One way to achieve both these aims is to take advantage of the various tax incentives available to businesses. However, small businesses often miss out on these tax breaks because they either don’t know what they’re entitled to, […]
With age comes wisdom, but all too often in the business world, hubris can come along for the ride too. After finessing business decision making for decades, executives naturally begin to conclude that their specialised knowledge, expertise and business skills mean that they always know the best way to solve a client problem, to win […]
UK exports to Asia are now worth 18% of the UK export market – that’s £98.6 billion. China is now the eighth largest export market for the UK – with India and Singapore being among the UK’s largest trading partners in the commonwealth. Trading to Asia offers an entirely new world of possibility for UK […]
Look around at the world’s many unpredictable events and it could not be clearer that our political, and social, tectonics plates are shifting. Fueled by the digital revolution of young technology adoptees who are now reaching adulthood, it is unsurprising that the connected generation is favouring the peer-to-peer model over outdated intermediaries.
The common perception is that you need to be a bit of an extrovert to be a good public speaker. However, that needn’t be the case. With a few simple tricks, as Kay Heald explains, introverted entrepreneurs can become excellent public speakers.