Unless human resources is your line of work, you almost certainly didn’t go into business to devote your time to HR. In this article, David Webb, from work expert Acas, explains how small firms can hire without fear
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Run a Business
Working from home can seem like a dream come true – whether you’re self-employed, or are employed by a company that allows flexible working conditions, it’s a chance to cut out the commuting and work in your pyjamas.
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If you decide to recruit your first employee for your small business, one of your legal obligations is to present all staff members with a written statement of employment particulars.
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Assuming that what your business sells is wanted by someone somewhere and you have already sold it once, selling more is pretty simple.
At a most basic level it’s a numbers game. Let’s say you discover that for every hundred people who visit your website, ten of them buy something. To sell another ten items, all you need to do is attract a further hundred website visitors.
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Marketing and PR can be difficult propositions for small businesses, where funds are often tight to begin with, and available finance can quickly become swallowed up by expansion and innovation.
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Whether you’re freelancing for the first time or have been doing it for a few years, you’ll quickly notice a universal truth about your marketplace: the same people seem to be busy all the time.
What is it about these people? What do they do differently to you and how do they manage to magnetically attract work to them?
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Good publicity can help to propel your small business to another level. Sadly many small businesses don’t make any effort to get any press coverage because they think it’s impossibly difficult to do so.
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As technological advances and work practices enable it, more and more small business owners are deciding to work from home. Fears of an economic downturn are also turning people away from signing up to expensive serviced office contracts and choosing to set up shop at home.
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Press releases are a good way of getting some publicity for your brand, but how do you get your press release out there in the first place?
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With research showing that most business owners are forced to overhaul their websites within a year of going live, here are some tips to help get the design right at the first attempt.
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For the majority of SMEs buying business travel is unstructured and unmanaged, with travellers operating without policy costing the company time and money. By following the five fundamentals of travel management, SMEs can successfully buy travel smarter, cut costs and get more for their money.
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A limited company is by definition limited in its risk. Its legal status separates the business from its owner’s personal assets. So for a limited company not to trade mark its company name and brand is to increase business risks that could be avoided relatively easily and cheaply.
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Most small business owners have an opinion on networking. For every person who enjoys and values it – you’ll find another who visibly shudders at the mere mention of the word.
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At Bytestart, we receive hundreds of press releases every week. Although around 40% are usually relevant to UK small businesses, out of these we probably only end up using 4 or 5 a week in our news articles. Many are not relevant to our business, some are poorly written, and the majority are not newsworthy.
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So you’ve got your website up and running and it’s looking fantastic. You’ve sourced a great range of products that people definitely want, you’ve got new unique photos, good descriptions, and a fulfilment system that’s capable of handling a thousand orders a day.
Well done. Now, what’s missing… oh… it’s people buying the products.
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Free publicity is a great way to spread the word about your business. If you can get your business featured regularly in the newspapers and magazines your target audience reads, it brings your business to the attention of potential customers, and at no cost.
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If you’re currently working for someone else and have a particular expertise, you might be considering a move into freelancing. It’s a popular way to move from being an employee to being your own boss.
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