How to set up and run a small business

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As a leader, it’s your job to decide what kind of behaviour you would like in your organisation. But, how do you find your own style as a leader and set the tone for everybody who works with you?

Here, Kate Mercer, author of ‘A Buzz in the Building – how to build and lead a brilliant organisation’, looks at different styles of business leaders and explores the concept of partnership at work as a guiding principle…

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If there’s one marketing skill you should focus on developing above all others it is copywriting.

The ability to passionately sell a product or service in the written word is something that will never go out of fashion. And the reality is that few people will be able to do it as well for your business as you.

Yes, you can pay a copywriter to create the content for your new website or write a sales letter. But you have it within you to do a better job yourself. Your business gets your full focus day in, day out, so you are more likely to understand it properly and convey it more passionately to other people.

All you need to do is follow these seven simple copywriting secrets to write copy (another word for content) that potential buyers just can’t resist Continue…

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With rapid developments in technology many business owners can now choose to live in and work from locations all around the world. Some choose to work from somewhere with a better climate than the UK, while others are drawn to places that have more affordable property.

So if you’re fed up with grey skies or overpriced housing, is it feasible for you to relocate and run your own business from another country? Dave Millet of Equinox Comms, outlines what you need to consider;

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PR Tips for start-ups

June 8, 2016

As a start-up the chances are your marketing budget is smaller than you’d like, so it’s important to get as much out of it as possible.

Although not right for every business startup, PR is a marketing tool that is well worth considering as it builds both awareness and credibility. It can showcase your expertise while delivering third party endorsement from respected journalists and media outlets.

In addition, PR is great for your SEO; having articles authored by you or quoting you filling up the first few pages of Google is just what a start-up business needs.

So how do you do it? We asked, Chantal Cooke, author of PR Demystified; how to get free publicity by giving journalists what they really need, to share her blueprint for DIY PR success;

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When you employ staff you must give them a certain amount of annual leave, and pay them during this time.

If your employees work a set amount of hours, and received a fixed salary, calculating their annual leave entitlement and holiday pay is straightforward. However, if staff have irregular hours, work overtime, or receive commissions or bonuses then calculating holiday pay can get quite tricky.

To help new business owners and employers understand the regulations on calculating holiday pay, we asked employment law expert, Peter Done to explain the key points for small businesses;
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When it comes to first aid in the workplace, the same principles apply to small businesses with only a few employees, as they do to companies with a bigger workforce spread across multiple locations.

In both instances, there must be plans in place to ensure the day-to-day working operation complies with health and safety regulations, protecting employees from possible injuries and reacting to sudden illness.

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Good publicity can help to propel your small business to another level. Sadly many small businesses don’t make any effort to get any press coverage because they think it’s impossibly difficult to do so.

However, it is really simple to get free publicity for your business. In fact, the reason that many businesses get it wrong is because they try to over-complicate things. Here are the five powerful and unbreakable rules you must follow when trying to get free publicity for your business:
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Small businesses and start-ups are particularly vulnerable to staff health issues. If you’re a small business of five staff when suddenly one of the team is off sick with a chronic back complaint, then the business is trying to operate with only 80% of the workforce.

The increased workload this pushes on to other staff can soon create problems. The extra pressure can cause mistakes to be made, customers to be lost and staff to become stressed and a booming business can rapidly spiral into decline.

While it may not be top priority, there are several common sense health and wellbeing steps that will not only protect your small business but also pay significant dividends over time. If your staff are healthier, they’re going to have fewer days of sick leave and you could also see a boost in productivity.

With the value of workplace health being increasingly recognised, we asked Rosie Bambury of the Better Health at Work Alliance, to explain how small businesses can benefit from a bigger focus on employee health.

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As an employer you are required by law to give your employees a certain number of days holiday during the year. The amount of annual leave employees are entitled to depends on several factors.

This guide to leave entitlement for small business owners explains the amount of holiday you are required by UK law to give your employees, and how to calculate this for workers not working a normal working week.

Also covered are the laws regarding bank holidays, carrying over unused leave days, imposing a period of annual leave on staff e.g. over the festive season, and when you can refuse employees’ requests to take holiday;

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We’ve all heard it; “You just have to be using social media marketing.”

And the response from many business owners is; “I’m keen to try using social media to promote my small business but I’m not sure where to start.”

If this sounds like you, here are ten simple but effective tips that will help any business starting out with social media, no matter how big or small your budget.
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Co-creation is the joining together of people to produce a mutually valued outcome.

In business, it is the cultivation of win-win solutions where efficiency, success, and staff fulfilment march hand in hand. Co-creation brings many benefits to businesses, such as;

  • Team members feel respected and honoured, and they know their contributions make a difference.
  • Job satisfaction and creativity is ignited, there is a positive flow of ideas, and problems get solved in surprisingly simple and practical ways.
  • Staff remain loyal and stay longer because they love what they do.

For the entrepreneur, co-creation can be a challenge, a real anathema. The building of a business demands resolve and determination to push through ideas in the face of disbelief and scepticism.

For business owners who have honed such skills, co-creation may not come naturally. They struggle to let go of being in charge, and risk blocking further evolution of the business. Maybe this is due to a subconscious belief that no one can do the job as well as them – or indeed, a dread that others may do it better.

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Negotiations can often be a mysterious process. Maybe the conversation has reached a sticky point, no one is budging and tempers are beginning to rise. Then one person says something and the whole situation transforms. You strike a great deal and everyone is best friends.

How did that happen? How did they know just what to say?

With negotiating being such a key skill in starting and running your own successful business, Simon Horton, author of The Leader’s Guide to Negotiation, reveals 5 phrases that you can use to get any negotiation back on track. Continue…

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A website can be a very powerful marketing tool for start-ups and small businesses. An effective site helps smaller firms to reach out to a huge audience of potential new customers and take on bigger rivals.

However, the battle to be found online can be fierce, so if you want your small business website to be successful, you will need to look at search engine optimisation, or SEO as it’s commonly referred to.

With SEO becoming more complex and specialised, many small businesses look to outsource the work to an agency. But with so many practitioners and firms out there offering SEO services it can be tricky to find the reputable providers.

To help you sort the wheat from the chaff, here are the 5 questions you should ask an SEO agency before you think about hiring them. You should also read: When to get SEO for your website, and when not to
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When considering great customer experience (CX), it can be helpful to picture a shopkeeper.

The more we visit the shop, the better the shopkeeper gets to know us. After a few visits, the shopkeeper initially learns our name; then what products we like and have previously purchased; when we’re likely to need more of them; and finally to the stage where they can make recommendations of what we might like to try.

Such a role is now expected, and even demanded, of all the brands consumers interact with. The days of a one-size-fits-all approach to customer communications are long gone. Today, brands need to forge personal relationships, similar to that which people enjoy with their favourite local store. Continue…

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People who run their own business have a multitude of priorities to contend with every day. When you’re in the thick of it, it can be easy to lose sight of the simple truth that the people you depend upon for your business’ success are, like you, only human. But they are, and it’s well worth taking a proactive approach to safeguarding their psychological wellbeing. It’s good business.

There are stressful times in virtually every business, and we all know it’s virtually impossible to run a business and not get stressed at all. However, too much stress is bad for us.

And for business owners it can be a double-whammy. It can cause more significant mental health problems for you as an individual and also affect your ability to successfully manage and run your business.

To help business owners understand more about stress, how to spot the symptoms and how to tackle it, we asked Dr Mark Winwood, Director of Psychological Services, AXA PPP healthcare to share some of his knowledge and advice on the subject with ByteStart; Continue…

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Traditionally, tradesmen have thrived on word-of-mouth recommendations, but in today’s marketplace online referrals can have a big influence on whether a customer decides to employ your services.

By the nature of their work, trades people cannot be expected to be experts in generating business online so we asked Jonny Lawrence, a digital marketing expert at Logic4training, to give an insight into how online referral sites and social media can work for the trades. Continue…

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Nobody goes into business to make staff redundant. However, it is a task that many business owners will need to undertake at some point

Redundancy is a potentially fair reason to dismiss an employee, but it is vital that you get this procedure right as failure to do so could result in an unfair dismissal claim at the employment tribunal.

Here’s a step by step guide to the redundancy process, and how to negotiate it safely.
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New start-ups and small businesses often fail to give much thought to their standard “Terms and Conditions of Business” (T&Cs). That is, until there is a dispute with a customer, by which time it may be too late.

Business owners who are unaware of the importance of T&Cs can even find that they are conducting business on their customer’s Terms and Conditions of Business. This can happen when a customer successfully substitutes their own T&Cs for yours. If this is the case, you could be in for a very nasty shock when a customer complains.

To help make sure you protect your business, and only work on the basis of your Terms and Conditions of Business, we asked Sheren Thiara, of Wright Hassall Solicitors, to explain why T&Cs are so crucial for businesses and to give some practical advice on how you make sure the work you do is under your standard T&Cs.
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For a small business, email marketing offers an inexpensive but effective and efficient way to engage with your customers, and attract new ones – so long as the right planning has been put in place first.

It creates and maintains communication, helping to keep your brand front of mind and build customer loyalty. Campaigns can be designed around a specific purpose, e.g. to boost sales, or to increase website traffic, and they can be targeted – you decide who receives which email.

Most importantly, and unlike many other marketing options, its results are measurable – the best email marketing platforms will even provide you with reports outlining how successful your campaign has been, and what aspects worked best.

This makes it an excellent choice for small businesses with a limited marketing budget. As long as you take the time to really think about what you want to get out of it, it is also simple – follow these 6 steps for planning and implementing your campaign, and you won’t go wrong. Continue…

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It’s a jungle out there in the big, bad world of ecommerce. You’re having a hard enough time bringing potential customers to your website in the first place, what with your competitors striving to undercut your prices and outrank you in Google searches. That means when people do visit your site, you want to do everything you can to encourage them to stay there – and ultimately, to convert.

Fortunately, there are a few techniques – some tried and trusted, others a little more advanced – that you can adopt to boost your conversion rate. Read on for our top five tips to transform your website into a deadly selling tool; Continue…

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A practical guide to flexible working rights for small businesses

April 19, 2016

Statutory flexible working rights become available widely to all employees when they complete 26 weeks of continuous employment. Previously, a request to work flexibly had to be made for the purposes of taking care of dependants e.g. children, however, this requirement has now been removed, giving all employees the right to request flexible working regardless […]

Team Building – The best way to train your staff to really work as a team

April 14, 2016

Who do you call if a pipe is leaking? A plumber, right? You don’t call an electrician. And when he turns up, you don’t expect him to build a hypothetical model of the structure of your pipework and work on that, leaving you to sort out the actual problem yourself. You expect him to get […]

A few small changes that can really boost your productivity

April 13, 2016

Technology is the modern day malaise. On the one hand it has helped businesses become more efficient, but on the other it often means people are switched on 24/7 – something business owners need to overcome to improve productivity. The Chartered Institute of Management (CIM) suggested in a report called the, ‘The Quality of Working […]

Marketing your small business through YouTube – The 4 essential steps to success

April 7, 2016

No longer uniquely the home of shaky phone cam footage of comedy pets, YouTube has become a truly global broadcasting powerhouse. Sure, there are still grainy home videos aplenty, but these days YouTube is as much about film trailers, news channels, comedy sketches and even dedicated web series. With one billion unique visitors every single […]

A Guide to the National Living Wage for small business owners

April 1, 2016

From 1st April, 2016 all employers will need to comply with the new National Minimum Wage regulations. To help you understand exactly what the National Living Wage is, and what you need to do to comply with the new legislation, here’s a guide to the National Living Wage for small business owners;

Your business isn’t ‘yours’, and your problems aren’t all about ‘them’

March 31, 2016

When you start and run your own business, your company inevitably means more to you than anybody else. As a business owner, it’s easy to get wrapped up in everything and become frustrated with staff that don’t understand ‘your’ business like you do. This mindset can lead to you spending too much time and effort […]

Why “Change Management” is the most overlooked driver for executive success

March 30, 2016

Uber has a new logo. And many people don’t like it. There are things we don’t mind changing – seasons, governments, underpants – but most of the time, most of us resist change. For every innovation, from skinny jeans to a black Bond, there are plenty of us instinctively asking why? Why change? Why do […]

How to handle disciplinary issues in the workplace

March 22, 2016

Despite every effort, even the best-run businesses may encounter disciplinary problems with employees from time to time. Although it is always best to focus on effective management practice and preventative measures, having clear and fair disciplinary procedures is a good first step in avoiding difficult employment tribunals. Here’s what you need to consider, the procedures […]

The sales strategy secrets that drive sustainable, profitable sales

March 21, 2016

A key part of any business development goal is creating an efficient sales strategy that gets your products or services in front of the right people and invites them to make a purchase. Successful business leaders understand that the sales process is the lifeblood of the company. Without an efficient, productive means of making sales, […]

How employers can help change attitudes to mental health in the workplace

March 18, 2016

A recent survey about mental resilience of almost 2,000 workers found that nearly a third of UK employees feel unsure about who to talk to or where to find help or support regarding mental health. And, nearly 40% of people find it hard to talk to or open up about their mental health to anyone. […]