How to set up and run a small business

You are here: Home » Run a Business

Run a Business

How can you be at your most efficient each day? What efficient or inefficient routines have you grown accustomed to in your everyday life?

Improving personal efficiency is not about forcing yourself into a daily regiment of torture, it is about creating awareness of what you want and discovering a few natural steps that lean more in the direction of where you want to go.
Continue…

{ 0 comments }

Culture is the intangible glue that binds us. It shapes attitudes and behaviours. It generates tone and identity. And, it is the lens through which we make-meaning of the world around us, and our place as an organisation within it.

Building a culture of innovation in your business brings many benefits, including helping to give you a competitive advantage and making it easier to recruit new talent. Continue…

{ 0 comments }

Running a business means you always have plenty of problems to overcome and issues to deal with. It’s part of the fun of being in business, but when you’re busy it can be hard to be creative and to find innovative solutions.

Your brain is always coming up with solutions to problems and providing a constant stream of innovative ideas.  But if you aren’t tuned in and ready to receive them as they bubble up from the depths of your subconscious and surface in your conscious – they will quickly disappear again? If you need solutions, it is vital that you’re in the right state of mind to receive them.

When trying to be more creative, there is a technique called “dunking” you can try. It’s an approach inspired by the brilliant engineer Thomas Edison whose inventions truly changed the world.

Continue…

{ 1 comment }

Most organisations and their leaders acknowledge that their reputation – establishing it, defending it, building it – is critical to their success in today’s always-on, connected and often very transparent world.

Reputation is really created by two things: what you say and what you do. This is heavily influenced by your approaches to brand management (what you stand for, what you promise, the products and services you provide) and talent management (the people who design, manage, and deliver the products and services you provide).
Continue…

{ 0 comments }

One of the beautiful things about running a small business is that it’s so much easier to motivate your staff.

As the leader of a small team, you will have the opportunity to get to know exactly why each employee is working for you – and use that knowledge to press the right buttons and positively influence productivity.

Managers of large companies can’t do that, especially when their hands are tied by daft schemes “sent from head office”. You can therefore use the advantages of a well-motivated team to sharpen your business’s performance against your bigger rivals.
Continue…

{ 0 comments }

Free publicity is a great way to spread the word about your business. If you can get your business featured regularly in the newspapers and magazines your target audience reads, it brings your business to the attention of potential customers, and at no cost.

Another advantage of being featured in articles written about your business is that editorial coverage gives you a huge amount of credibility. It’s an independent trusted person talking about your business – the total opposite of an advert, where you are delivering your message.

The good news is that getting free publicity for your small business isn’t difficult if you know what you’re doing. Continue…

{ 0 comments }

As a small business owner you may not have lots of money sloshing around. You know your staff are your most important asset, but you may not be able to afford to give them a pay rise. So how can you be an attractive company to work for, motivate and reward staff and promote loyalty without increasing your pay bill?

Believe it or not, introducing employee benefits may be the answer. There is a range of benefits which won’t be a cost to your company and will actually provide savings by reducing your tax liability. These are known as salary sacrifice schemes.
Continue…

{ 0 comments }

Starting a new business is hard work, and one of the toughest tasks is to generate a good flow of sales. You need sales to bring in the revenue to cover wages, pay overheads and invest in growing your business.

As a new business, the first sales are also vitally important as they prove that there is a demand for the product you are making, or the service you are offering. Once you have made your first sales, selling more is pretty simple as long as you can understand the process and the numbers.
Continue…

{ 0 comments }

There’s nothing more demotivating when you’re doing your own PR than spending hours getting the perfect press release put together… only for it to be completely ignored by journalists.

Has this happened to you?
Continue…

{ 0 comments }

When you are starting a new business, you will constantly need to learn new skills and tackle lots of issues that you’ve never dealt with before.

It’s fair to say that as a small business owner you will spend the majority of your time well outside of your comfort zone, so to be successful you’ll need to be adept at breaking new ground.
Continue…

{ 0 comments }

In this article, we look at what Groupon is, how you can use it to market your products and services, and what you need to do to get the best out of it – should you decide to go ahead and use it.
Continue…

{ 0 comments }

Take a close look at any business that has been thriving over the last few years, and there’s a very strong chance you’ll see it has a clear USP, or Unique Selling Point.

It’s something you need to develop as you start your own business. A USP is much more than just a way of positioning your business in marketing materials. It’s something that needs to be at the very core of what you are doing – part of your business’s DNA, if you like.
Continue…

{ 0 comments }

Unless human resources is your line of work, you almost certainly didn’t go into business to devote your time to HR. In this article, David Webb, from work expert Acas, explains how small firms can hire without fear
Continue…

{ 0 comments }

Working from home can seem like a dream come true – whether you’re self-employed, or are employed by a company that allows flexible working conditions, it’s a chance to cut out the commuting and work in your pyjamas.
Continue…

{ 0 comments }

If you decide to recruit your first employee for your small business, one of your legal obligations is to present all staff members with a written statement of employment particulars.
Continue…

{ 0 comments }

A series of guides and resources to help small businesses deal with employment issues successfully have been published to help keep employers on the right side of the law.
Continue…

{ 0 comments }

Marketing and PR can be difficult propositions for small businesses, where funds are often tight and need to be stretched as much as possible.

However, by following a basic process, you can maximise the effectiveness of any PR campaign you embark upon – and gain extra ROI by making your campaign wide-ranging in terms of its reach, but focused in terms of its message.
Continue…

{ 0 comments }

Whether you’re freelancing for the first time or have been doing it for a few years, you’ll quickly notice a universal truth about your marketplace: the same people seem to be busy all the time.

What is it about these people? What do they do differently to you and how do they manage to magnetically attract work to them?
Continue…

{ 0 comments }

Good publicity can help to propel your small business to another level. Sadly many small businesses don’t make any effort to get any press coverage because they think it’s impossibly difficult to do so.
Continue…

{ 0 comments }

As technological advances and work practices enable it, more and more small business owners are deciding to work from home. Fears of an economic downturn are also turning people away from signing up to expensive serviced office contracts and choosing to set up shop at home.
Continue…

{ 0 comments }