How to set up and run a small business

Leaderboard – Run – Technology

You are here: Home » Run a Business

Run a Business

A lot of small businesses start using AdWords in the hope that it will help them increase sales with small investment. This isn’t true.

Yes, AdWords can help you increase sales but only with the right investment.

To get the return on investment you’re hoping for, you will need to set up your account properly and invest the right amount of money. Continue…

{ 0 comments }

When you’re starting a new business or part of a small team, public speaking is an essential skill and yet one that many of us fear so much.

As a small business owner you need to be the face of your own business and being able to impress rooms full of people will open lots for doors for you.

So how can you overcome your fears of speaking to an audience? Lyn Roseaman, explains. Continue…

{ 0 comments }

A new study examining 18 major UK cities reveals;

  • Edinburgh is the most popular city for co-working spaces
  • Leeds and Bristol are the next best.
  • Brighton & Hove named as least favourable city.
  • London near the bottom of the rankings.

Continue…

{ 0 comments }

Blogging is something a lot of small business owners do. When it’s done well it can be a great low-cost way to reach out to potential customers.

However, many new businesses can find that the effort they put into their blog isn’t as well rewarded as they’d hoped.

So to help you realise all the benefits blogging can bring to your business, we’ve asked Luke Budka, of TopLine Comms to reveal 5 ways to make sure that your blog gets the desired results. Continue…

{ 0 comments }

Guide to employee benefits, staff perks and incentivesAs salaries, working hours and development opportunities are becoming more aligned from business to business, offering staff perks, benefits or incentives is a way of attracting, and retaining, talent.

Glassdoor, the career site, say that 57% of all workers rate perks and benefits as one of the top factors they consider when deciding whether to accept a job offer.

So what perks can your business offer to help you attract and retain staff, and what should you watch out for? Continue…

{ 0 comments }

Branding tips for small businessesThe number of businesses in the UK is at a record high. It’s exciting the country is a fantastic place to start a business, but, it also means today’s business landscape is more competitive than ever before.

With lots of competition for customers it’s imperative you find ways to stand out in a crowded marketplace and set yourself apart from your competitors.

Creating strong brand messaging is one of best ways to get your product or business noticed. So how can smaller businesses do this effectively, without it costing too much? Continue…

{ 1 comment }

Over 99% of businesses in the UK are small and medium enterprises and, according to Wasp Barcode’s annual State of Small Business Report, 50% of small businesses say hiring new employees is the top challenge they face.

‘Parents’ represent a great pool of talent; however they seem to not be noticed by many small businesses.

In fact, in some cases they are avoided. According to the Guardian: 40% of managers avoid hiring younger women to get around the issue and costs of maternity leave. Continue…

{ 0 comments }

The majority of startups and small business owners recognise the power of digital marketing and that having a website is a must have.

With limited funds and marketing budgets, the majority of small business owners tend to buy their website from a creative agency or designer that does everything.

However, as Tim Butler, founder of Innovation Visual explains, this might not be the best course to take.

Continue…

{ 1 comment }

being productive in DecemberThe Christmas holiday season is eagerly anticipated. But the forthcoming festivities mean that the number of working days in the month is curtailed – and at a time when planning for the new business year makes life busier than ever.

So how can you maximise available working days to ensure a fully relaxing festive period? Richard Morris, UK CEO of workspace provider Regus offers three top tips for a dynamic and productive December.

Continue…

{ 0 comments }

telecoms solutions over holidaysChristmas is fast approaching and if you started a business in 2017 this may be the first Christmas period you have experienced as a business owner.

It’s therefore important to starting think early about your telecoms and your customers over the festive season. If you don’t plan now, you may find that rather than having a relaxing festive break, you’ll be in a pickle.

We’ve asked telecoms expert, Dave Millett to explain what you need to think about to ensure your business runs smoothly over the festive season. Continue…

{ 0 comments }

Artificial Intelliegence driving customer satisfactionThe growth of AI is set to be one of the most disruptive technologies in the coming years for businesses of all sizes. Even in these relatively early days of AI, it is already affecting customer experience.

The younger generation have grown up in a world where they are used to a quick and effortless service, and as a result, will lose interest with anything that takes too long or requires too much effort from them.

Here, Prof. Steven Van Belleghem, an expert in customer focus in the digital world, examines the evolution of customer service under Artificial Intelligence. Continue…

{ 0 comments }

Using Google services to boost your businessGoogle is the world’s most popular search engine, controlling 79% of the market share and dealing with 3.5 billion searches every day.

The power of Google is staggering, but many businesses aren’t fully harnessing this power.

To help ensure you’re not missing out, we’ve asked Tim Butler, founder of Innovation Visual to outline how you can make the most of Google for your business. Continue…

{ 0 comments }

Employmenr law in 2018From the removal of tribunal fees to widespread claims regarding sexual harassment, 2017 has been a busy year in employment law.

Although employers might hope for a quieter 2018, it’s looking likely that there will be a number of issues that are prevalent throughout the year, amid the on-going uncertainty of Brexit.

With this in mind, Alan Price, Employment Law Director at Peninsula highlights 5 key employment law issues that businesses will need to address in 2018;

Continue…

{ 0 comments }

reward employeesEvery business, regardless of size, scale or industry wants to get the best from its people. When people work hard, it logically follows that output goes up.

The idea of achieving that through incentives is not a new one, but from the outside, it seems that a defined recognition and reward program is reserved for big business.

Smaller businesses just don’t have the time or resources to invest in developing something as grandiose as this and, when the focus needs to be on sustaining the business day-to-day to protect the jobs for everyone involved, it certainly doesn’t look like a business priority.

Continue…

{ 0 comments }

Making the leap into starting your own business takes a lot of bottle and brings a lot of new challenges.

Those early days, as you work to drum up business and generate new customers, will be among the hardest you face.

Making sure that your business stands out in your niche is crucial to your success. But how can you do that?

Continue…

{ 0 comments }

How to network successfullyWhen you start your own business, one of the first things you need to do is to start promoting it and finding customers?

Depending on the type of business you are in, one age-old and sure-fire way to build relationships is through networking.

However, if you are to enjoy the full rewards of networking you need to know what you are doing. Continue…

{ 0 comments }

costs of cyber attack on small businessTalking about the ominous threat of cyber-attacks these days has a whiff of closing-the-stable-door-after-the-horse-has-bolted about it.

Cybercrime is out there and it’s happening right now to organisations of all sizes, in all sectors, all over the world.

Hacks are more sophisticated, viruses are more widespread and systems are more vulnerable than ever. If the great and good (and wealthy) of the business world can’t stop it, what chance does the average startup have?
Continue…

{ 0 comments }

attracting motivating and retaining millennials

By 2020, millennials will comprise more than 50% of the total workforce, according to PwC.

This generation is radically different to any other, with new tastes, preferences, and expectations – and we’re not just talking about selfies.

With millennials shortly to make up the majority of the UK’s workforce, businesses need to understand what motivates and drives this generation when it comes to work and their career. So how can small businesses attract and retain millennials? Continue…

{ 0 comments }

employing staff from outside UKIn all businesses, the focus is on employing the right person for the role.

When the person you intend to hire is not a UK citizen, you need to be aware of the legal requirements to ensure you stay on the right side of the law.

If you get things wrong you could be fined £20,000 for every worker you’ve wrongly employed. Some cases could even result in an unlimited fine and a 2 year prison sentence.

With such a lot at stake, we asked HR expert, Peter Done of Peninsula Business Services, to explain what employers’ need to know about taking on people from outside the UK. Continue…

{ 0 comments }

second business broadband lineRedundancy is a word many businesses would prefer to avoid, except for those businesses where redundancy means the inclusion of components to safeguard against the failure of vital equipment/services.

For example, radio stations build in redundancy at every level of their business that involves broadcasting their content: back-up microphones in studios; back-up studios; back-up transmission links; back-up power. Having these back-ups in place ensures the station can stay on air when some technology fails.

If your business relies on access to the internet, Nolan Braterman of Frontier Voice and Data argues that you should have a redundancy plan, to ensure your business doesn’t suffer when there is a broadband outage.

Continue…

{ 0 comments }

10 tips to help you choose the right telecoms package for a start-up

November 9, 2017

As a start-up business you have a lot to think about but not a lot of time. Although a phone line and broadband connection are essential, you may feel that ‘all the providers are basically the same’ – so are tempted to just go with the telecoms provider that’s the easiest or the cheapest. If […]

DBS checking employees – 6 tips to make sure you get it right

November 2, 2017

Whether you are a small or large business owner, it’s likely you will welcome any method that cuts down the level of effort and time needed to successfully perform a given activity. Employee recruitment and security checks can be time-consuming and laborious, so it’s helpful to know whether there are quicker routes that will benefit […]

How to use stories to make your business communication memorable

November 1, 2017

From primitive cave-paintings, etched long before words were first recorded, to modern-day classics such as Harry Potter, the power of stories has been used to move people. Stories we heard as a child – whether it is Aesop’s Fable of the Hare and the Tortoise, or fairy tales such as Cinderella – can create created […]

Setting up an induction process for new employees

October 30, 2017

Once the recruitment process has completed with your chosen candidate accepting your job offer and agreeing their starting date, this should not signal the end of your plans for the new recruit. To give the new employee the best opportunity to flourish you should set up an induction process. But what is an induction, or […]

Onsite & Offsite SEO: How to optimise your output

October 25, 2017

For startups and small businesses, getting down to the nitty gritty of SEO can be incredibly daunting; there are over 200 signals that Google looks for when ranking your website, and few small business owners will even have ever heard the term ‘offsite SEO’ before. With attracting customers to your website becoming an ever-more crucial […]

8 Ways to turn buyers into loyal customers

October 12, 2017

In marketing, there a million ways to reach your customers. You can go big with a billboard, or far with a Facebook post, targeting potential customers city-wide, nationwide and globally. The internet has allowed us more reach than ever before, and while powerful, this means that we can easily lose the humanity of our marketing. […]

Creating a proactive mental health strategy for your business

October 10, 2017

According to Unum UK’s “Mental health as a workplace asset” report in partnership with The Mental Health Foundation and Oxford Economics, 15 percent of UK employees – 4.9 million people – are affected by common mental health conditions such as anxiety and depression. Such issues are fast becoming a top priority for businesses both large […]

How to spot, and respond to, mental health problems in your business

October 10, 2017

Each year around ten million adults in the UK will experience mental ill health, meaning one in four of us will experience a mental health issue at some point in our lifetime. Over the past decade, mental health awareness has accelerated, and more and more employers now understand that mental health is not only a […]

Why the human touch is crucial when it comes to customers

October 5, 2017

Customer service is accelerating towards ever greater automation. In some sectors we’re already seeing chatbots and virtual assistants transforming the customer experience. But at what point do the cost efficiencies that technology provide become less compelling, and can the human touch ever be fully replicated or replaced? We asked Chris Cullen, head of sales and […]

Small Business and AI: Now, Next and Future

October 4, 2017

The kind of technological disruptions we are seeing raise questions for businesses of all sizes. What will work be like in the future? How will organisations adapt? How will they navigate their way to the ‘next horizon’? How small businesses, in particular, respond to the challenges and exploit the benefits of smart technologies such as […]

‘The ideal leader’ – Is there such a thing? What are the qualities of great leaders?

September 29, 2017

Some people say that the ‘ideal leader’ is a myth. They argue that there are leaders that suit some situations but not others. The notion of ‘good’ leadership is always relative to the need. There is no single ideal leader. Yet there is a common theme to good leadership: access to a particular set of […]

7 Tips to help you find the perfect office and create a great new workspace

September 21, 2017

In recent years, co-working space or a small office in a serviced office environment has been where many young businesses establish themselves. But for those who are outgrowing space with new staff and new capital, it may be time to look towards a permanent office address. So where do you start? What do you look […]

How to get rid of your Waste Electrical and Electronic Equipment (WEEE)

September 19, 2017

The digital age is showing no signs of slowing down and there is now a greater range and scope of technology on the market than ever before. As the demand for and the production of the latest technology increases, so does the need for efficient and eco-friendly disposal methods of old electronic equipment. This is […]

Making a contractual job offer to a new employee

September 14, 2017

Following a successful recruitment and selection process, employers will be able to identify which candidates they wish to employ. Making a job offer to the successful candidate appears to be a straightforward area of law, however, there are several factors that employers should consider to put themselves on the best path.

A small business guide to Fee for Intervention (FFI)

September 13, 2017

Whatever industry you’re in, Health & Safety is a critical part of running a business. And with substantial fines if you get it wrong, it’s not something to be taken lightly. In 2015/16 alone, the Health and Safety Executive (HSE) and – in Scotland – the Crown Office and Procurator Fiscal Service (COPFS) prosecuted 696 […]

How to make your small business a big hit online – A Digital Marketing guide for small business owners

September 12, 2017

For many small business owners, the term ‘digital marketing’ could very well generate a concerned or baffled look, and the temptation to turn around and hide in a darkened room. As an established small business, or even someone setting up a new business, you might know all about offline marketing like posters and billboards, flyers […]