Negotiating is a fundamental part of how business gets done and takes place millions of times a day around the world. But that doesn’t stop many business owners from avoiding it.
If you can take control of yourself, your values and prejudices, your need for fairness, and your ego, you can start achieving the best possible outcomes in your negotiations. However, the first challenge to overcome is changing the way you think about negotiations and yourself. Continue…
When you are looking for ways to promote your new start-up or small business you will, without doubt, soon hear the words, “content marketing”.
There’s a lot of buzz about content marketing at the moment, but what does it actually mean and how can small business owners use content to help grow their business?
This guide answers those questions, and also offers useful, practical advice for businesses that are interested in developing a content marketing strategy of their own. Continue…
Writing a book can be an extremely useful tool to help you promote your business or new start-up. Being a book author, immediately gives you kudos and extra authority, but only if your book is produced properly.
In most areas of business, winging it is rarely (if ever) a good idea. Each aspect of your business – be it recruitment, or marketing, or cash flow – requires a strong strategy. You need to know what you want to achieve before you can plan how that goal will be attained.
Publishing a book to support the growth of your business is no different. It may seem a bit more showbizzy – and it does involve a large amount of creativity – but it must never be a vanity project; there needs to be a valid business case for it. Continue…
Data protection is now a more onerous regime for small businesses, and this will only increase when the EU General Data Protection Regulation is implemented.
The Information Commissioner’s Office (ICO), which regulates the Data Protection Act 1998 (DPA), can impose penalties of up to £500,000. A glance at the ICO website will tell you how seriously they view failures to comply, so it’s crucial that small businesses understand their obligations under the DPA when dealing with any personal data, whether it relates to customers, clients or employees.
But for start-ups and small businesses, who can’t afford the luxury of a dedicated data protection officer it’s hard to know where to start. We therefore asked Clare Edwards, of Hill Dickinson, to distil some of the complexities of the Data Protection Act, and to offer some practical tips for start-ups and small businesses when dealing with personal data;
Organisations are collections of human beings and the success of our businesses are grounded in our relationships with each other and with our customers.
As business owners, we might have a great vision, incredible ambition, a clear sense of purpose and construct the best strategy in the world, but if we have poor quality relationships inside and outside the business, ultimately, we will probably fail.
With building strong relationships being central to achieving our business goals, Dr Alan Watkins, author of 4D Leadership, reveals how leaders can do this better; Continue…
An effective incentive scheme is an important way for small businesses to motivate their staff in order to improve performance and boost profits. Responding to incentives is part of human nature and employees like (and deserve) to be rewarded for their hard work.
For startups and small businesses who have a limited budget, designing a staff incentive scheme can seem like a real challenge. But you don’t need company cars and large annual bonuses to design an incentive scheme that has a positive impact in your workplace.
Here’s how to create an incentive scheme that really works for your staff and your small business;
Every business – even yours – has a brand.
One common misconception is that your brand is your logo. Your logo is a single visual representation of your brand, but it is not your brand. Continue…
We live in a connected age where you can purchase pretty much anything you want at the touch of a button on your smartphone, tablet, laptop or computer.
With this in mind, you may find it surprising to learn that not all businesses are tapping into this, or even quite know how to.
Many entrepreneurs are aware of the benefits of becoming a published author. But only a very small percentage of business owners ever get around to writing a book.
This is a big lost opportunity for those who don’t put pen to paper, according to Sue Richardson, who outlines five ways that writing and publishing a book can help your start-up to take off;
Resistance to change can be a major challenge to any new initiatives you might want to implement in your business.
Most business owners will be able to identify some employees that prefer the status quo and find new developments difficult to embrace. But before we think about how we can overcome this resistance, we need to properly understand why people resist change.
Here are 7 common reasons why people resist change, and how you can overcome each in turn, to ensure that your staff tackle changes and new developments with a positive attitude;
Many small business owners now focus a lot of time and effort on their website and on how their customers are interacting with them online. We live in an increasingly digital world, so this is understandable, but the humble telephone call can still be a very valuable business tool.
Calls coming into your business convert more often and more quickly than online leads, ultimately making you more money. Not only that, but tracking your phone calls can give you useful data which you can use to improve the efficiency of your promotional efforts.
Whatever your position with a company – your role within the organisation matters. There are various functions that each member of the team, as well as your customers, should be able to count on you to provide.
Everyone is expected to come through on promises and commitments made, and to deliver on their responsibilities. If this isn’t the case, a business will never thrive, and may not even survive. Here, William Buist, explains why companies need to have a clear ‘baseline of accountability’ and how to instill one throughout your business.
– This is a promoted guide from HC Slingsby
. Founded in 1893, HC Slingsby PLC manufactures and distributes over 35,000 high quality products for the workplace
You probably already know that health and safety legislation is a favourite punching bag for a certain type of newspaper columnist, but what you might not be aware of is that there are hundreds of thousands of accidents – many of them serious – in workplaces every year. That’s why it’s so important for every small business owner to take the proper precautions.
Of course, even the best prepared among us can still fall victim to accidents at work. But to be forewarned is to be forearmed, as the saying goes, so here are ten of the most common accidents and injuries in the workplace;
SEO has become an integral part of online marketing. If you want your business to be seen online, the general consensus is that SEO is absolutely essential.
Committing to a high quality SEO campaign can take up a lot of time and make demands on a startup’s budget that not everyone can meet. But seeking cheaper alternatives could mean you soon find yourself facing a Google penalty (the worst of which is your website being complete removed from their index), which can put your entire online presence in jeopardy.
The good news is that SEO need not always be a lengthy commitment and if you have some in-house capacity, it is possible to take on a large portion of the work yourself.
This in-depth guide explains what you can expect from a SEO campaign, and will help you determine if you can do some of the work yourself or whether you’ll be better off outsourcing everything from the start. Continue…