If you’re starting a business then chances are money is tight – so anything you can do to increase sales without spending a fortune is worth looking at.
It’s easy to imagine that you need to employ a crack sales team – but the truth is, if you’ve made one sale, then you already have one sales person – that customer. And more often than not, the best people to sell your products and services are your customers.
Customers have already gained benefit from you and because they are impartial, they can provide legitimate social proof. So how do you get your customers selling for you? Continue…
If you’re launching a new business, or looking to grow your existing business, then the chances are you’ll need to do some cold calling at some stage.
However, despite its importance within their business and the doors it can open, many business owners shy away from cold calling and find it extremely stressful. To help you overcome such cold-calling anxieties, here are six techniques that can help you become a more confident, far less stressed, and much more effective cold caller:
A change is afoot for the UK’s self-employed workers, and it’s good news for some 1.7million one-man bands!
From 1st October 2015, if you are self-employed and your work activity poses no potential risk to the health and safety of other workers or members of the public, then Health and Safety law will not apply to you.
So are you one of the sole traders that no longer has to worry about complying with Health & Safety legislation? Continue…
When you are starting a business, sitting down and grappling with Health & Safety legislation isn’t one of your top priorities. It’s fair to say that it’s not one of the more exciting parts of running your own business, and it doesn’t bring in any money.
However, with the average fine for Health & Safety prosecutions being over £30,000, it can be very costly if you don’t stay on the right side of the law. With so much at stake, we asked Louise Hosking of Hosking Associates to explain what small businesses need to do; Continue…
Most small business owners have an opinion on networking. For every person who enjoys and values it – you’ll find another who visibly shudders at the mere mention of the word.
But why does networking seem to polarise small business owners? Is it a massive untapped opportunity, or is it an uncomfortable evening in the company of strangers and cocktail sausages?
Poor posture at work can lead to serious long-term health problems for many individuals, often triggering severe stress and anxiety in sufferers.
There is compelling evidence to indicate people who sit for more than four hours at a time are at greater risk of obesity, heart disease and diabetes – a condition that has risen by almost 60% in the past 10 years.
Back pain caused by bad posture is an issue affecting around 70 per cent of the nation’s workforce and is now the second most common complaint among employees. Few will be aware that poor posture can also contribute to knee pain, fallen arches and even cause poor bladder control.
With back pain damaging the health of employees and costing businesses in sick days, it’s clear that employers should do everything they can to eliminate poor posture in their workplace.
Apple, Netflix, Nike. Leaders in very different industries. They didn’t get there by doing what everyone else was doing.
Apple adds crafted design to desirable functionality and makes it fashionable. Netflix goes beyond being a digital LoveFilm and creates high quality, polished, original programming that goes toe-to-toe with Game of Thrones and Mad Men at the Emmys. Nike’s sponsorship deals are with athletes even your gran has heard of.
However doing something unique in an industry comes with risks: Continue…
Good public relations are essential for any business, but especially so, for small and start-up businesses. If you can persuade editors to run a story about your business, it’s worth a dozen adverts or mailshots. And there’s also the huge added benefit of it not costing you anything!
However, writing a press release isn’t as simple as dashing off a letter to the editor of your local paper. For it to work, your release needs to be carefully crafted and put together.
Here we look at how you should structure your press releases to grab editors’ attention and maximise your chances of getting that elusive, but highly-prized free press coverage.
For a small business, email marketing offers an inexpensive but effective and efficient way to engage with your customers, and attract new ones – so long as the right planning has been put in place first.
It creates and maintains communication, helping to keep your brand front of mind and build customer loyalty. Campaigns can be designed around a specific purpose, e.g. to boost sales, or to increase website traffic, and they can be targeted – you decide who receives which email.
Most importantly, and unlike many other marketing options, its results are measurable – the best email marketing platforms will even provide you with reports outlining how successful your campaign has been, and what aspects worked best.
This makes it an excellent choice for small businesses with a limited marketing budget. As long as you take the time to really think about what you want to get out of it, it is also simple – follow these 6 steps for planning and implementing your campaign, and you won’t go wrong. Continue…
The cost of printing, scanning, and copying can quietly mount up for small businesses. But by making some straightforward adjustments to the way your business approaches printing you can save money, reduce environmental impact and increase staff productivity.
Here are ten ways small businesses can save money by making a few simple changes. Continue…
It’s estimated that almost one in every three small businesses maintain their own website, and with that comes a whole host of potential challenges to overcome.
Alongside the usual cost of building a new website, getting the right designer and managing your hosting prices, there are other factors which many small business owners do not consider when managing or monitoring their website.
In fact, there are a number of common mistakes which SMEs often make, but which are easy enough to overcome.
Here are the seven errors we most often see with websites designed for startups and small businesses.
If you could have lunch with any businessman or woman in the world, (alive or dead), to discuss your commercial/professional situation, whom would you choose – and why?
Chances are that you’d choose someone you admire or are intrigued by, perhaps because of their achievements, their values or their reputation/personal brand.
Most of us recognise the need to learn from the life experience and wisdom of others. We also aspire to accelerate the pace towards our own success, or at least smooth a few of the bumps in the road. A business mentor can be an invaluable asset to enable us to identify relevant principles of success and adapt them for our own situations and use.
No matter what business problem you have to solve right now, there’s a powerful way of finding the answer quickly and efficiently… and it’s called networking.
That’s a word that makes many people’s hearts beat faster. The idea of getting out to events and meeting a bunch of strangers is not something that seems natural!
Yet networking is a powerful marketing and business tool.
Picture the scene. You’ve spent years developing an amazing new product, the likes of which has never been seen before.
It will truly revolutionise the market and give your competitors many sleepless nights of agonising worry.
But it all depends on you shocking the world by announcing your new product at the annual trade fair. If word gets out before, it will ruin all your hard work and give your competitors a head start.