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Christmas apps for business

 

Christmas is just around the corner; the high streets are flooding with people, the markets are springing up in town and city centres across the country, and the festivities are in full swing.

While it is a time of great celebration and merriment, Christmas can also be incredibly stressful with a stack of work to complete before the calendar makes its way to the 25th of December. So to help you negotiate the festive season, here are six great apps that will make things a little easier at the most wonderful time of the year. Continue…

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How not to miss out on business over festive period  

Some businesses will work on Christmas Eve but then close down until Wednesday, 2nd January. It may feel as if everyone is off work and every office is closed (especially with many schools closed until 7th January as well) – but that’s not entirely accurate.

Many people are still working during the festivities. As a small business owner how can you ensure you don’t lose out on business over the Christmas period and still get a break? Here are a few tips: Continue…

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event management technologies

 

Today’s events offer the best of both worlds when the right technology is applied to the immediacy of the face-to-face experience.

Delegates can enjoy the impact of personal, immediate interactions, networking opportunities and cutting-edge talks – with the added benefits of VR experiences, social sharing, personalised follow-up experiences and automated check-ins. In this way, the beauty of the face-to-face event is only enhanced through smart tech deployment. Continue…

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Gaining website backlinks with Digital PR


There are a whole range of ways that you can build backlinks to your business’s website, from guest posting to tactical link audits and on-site asset creation. However, the amount of time and effort it takes to get each link can become a barrier, particularly when you have limited resources. Continue…

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how to deal with staff errors


In a small business or start-up culture there is often limited time available for formal employee appraisals or structured feedback planning. However, developing a business culture where structured feedback is routinely given, received and acknowledged is essential for long-term growth. Continue…

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Making a contractual job offer to new employeeFollowing a successful recruitment and selection process, employers will be able to identify which candidates they wish to employ.

Making a job offer to the successful candidate appears to be a straightforward area of law, however, there are several factors that employers should consider to put themselves on the best path. Continue…

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Using Visual Merchandising on website

 

Visuals help people retain information up to 55% more effectively. Therefore, if you want your business’s products to be top-of-mind for consumers, you must have a visual merchandising strategy in place.

Continue…

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Employee Request for Annual Leave

 

Under the Working Time Regulations 1998, employees are entitled to take a minimum of 5.6 times their normal working week as paid annual leave each year.

As employees typically place great significance on their holiday entitlement, the act of declining an annual leave request can often be met with annoyance. Continue…

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learning at work

The business landscape is constantly changing, and new technology is accelerating the pace of developments. These changing dynamics have redefined the ‘ability to learn’ as an essential skill, whatever your role in the organisation.

‘Learn something new today’ should not be just a lesson for when you are in school or university – it should be a life lesson; personally, and professionally, in or out of the workplace. Continue…

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Leveraging clud technology to grow business

Whether its public, private or hybrid, cloud is redefining how SMEs use IT. Businesses of any size can now acquire high-quality, IT software and technologies when they need it.

According to the latest research, total cloud adoption in the UK now stands at 88 percent and no longer are SMEs trailing behind larger corporates, with adoption rates reaching 82 percent in 2017. Continue…

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help employee back to work after mental ill healthWe’re all faced with obstacles at work and sometimes just coming back after a holiday can feel challenging. However, when an employee is returning to work after mental ill health, the experience can be even more daunting.

We asked Liz Walker, HR Director at Unum, to share advice on how employers can support returning staff and help ease them back into the work that can be so beneficial to their recovery. Continue…

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Guide to digital signage for small business

Imagine your smartphone or tablet scaled up and delivering information in the high street, restaurant or hospital. That’s what a digital signage system looks like and it’s an engaging way to transmit information to your audience, whatever the focus of your small business.

To help you take advantage of the opportunity it offers, here’s our small business guide to digital signage. Continue…

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Attracting graduates to SME
A recent study found that 48% of millenial graduates believe a small to medium-sized enterprise (SME) to be the ideal sized business to work for as opposed to a larger organisation.

Even with this encouraging statistic, graduate recruitment can be difficult for small businesses. If you are to succeed you need to take a multi-faceted approach to gain interest from students and graduates alike. Here are 4 things you can do to ensure your graduate hiring process delivers. Continue…

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Advice on Unfair dismissal

Unfair dismissal can cause big issues for any type of small business. Even business owners with the best intentions and excellent hiring abilities might be faced with dismissing an employee one day.

Here, we look at what classifies as unfair dismissal and explain how to prevent legal action in the face of a dismissal within your business. Continue…

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Ethical link-building for SEO

Google regards links as a principal ranking signal and there is no evidence to suggest that this is set to change in the future. It therefore goes without saying that building the right links to your website will help you to rank well in search engine results pages (SERPs). Continue…

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how to measure results from your social media efforts

Continuous testing, benchmarking and learning is a cornerstone of all social media activity. It will help you identify areas of relative under-performance, potential risks and opportunities to generate better results. Continue…

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A lot of small businesses start using AdWords in the hope that it will help them increase sales with small investment. This isn’t true.

Yes, AdWords can help you increase sales but only with the right investment.

To get the return on investment you’re hoping for, you will need to set up your account properly and invest the right amount of money. Continue…

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Ensure your business survives a divorce

Being a business owner ultimately means you will face tough times, whether that be the loss of a key staff member, a dip in revenue or an untimely economic recession. However, one of the greatest – and most unsuspecting – challenges to a business owner, is a divorce.

To help ensure you don’t lose your business if you get divorced, we asked Matrimonial Consultant and Family Lawyer Sheela Mackintosh-Stewart to share her advice on how to ensure business survival in the event of a marriage breakdown. Continue…

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Employment Tribunal - details and procedures

Are you an employer that is being taken to the Employment Tribunal by an employee for alleged sexual harassment or racial discrimination or for unfair dismissal?

Are you an employee that feels your job situation is untenable? If so, then here’s what to do. Continue…

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all employees enjoying selling

The saying goes we hate to be sold but love to buy. However, the same can be said for how people feel about being involved in selling. We all love to help people buy but only a few feel comfortable with being seen to sell to someone.

In the past, this worked well, as the “sales” team were primarily responsible for doing the legwork knocking on doors and finding people to sell to. The trade-off for the company culture was that some individuals in the sales team then behaved like minor gods expecting all to fall before them. Continue…

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A 6 Step Marketing Process to Accelerate your Startup Growth

October 12, 2018

For business founders, the “To Do” list is never ending, especially when faced with external demands from investors and stakeholders. The need to increase revenue becomes an all-encompassing obsession, and it’s easy to forget “secondary” tasks – like marketing – that help to fill the sales pipeline. But failing to build an effective marketing strategy […]

5 Strategies for dealing with office politics

October 2, 2018

Office politics, workplace politics, corporate politics… You may refer to ‘politics at work’ by a different name, but, they all mean the same thing. The danger for a business where office politics take hold is that everybody involved becomes distracted and loses sight of the common purpose that galvanizes a team.

The Dos and Don’ts of Filming in public spaces

September 28, 2018

More and more small businesses coming round to the power of using video to establish their brand presence and promote their products or services. With the technology to make professional looking brand film, becoming increasingly affordable, a little bit of production knowledge and know-how can go a long way. Of course it’s not just a […]

5 Ways you can use emotion to connect with customers and get more from your marketing

September 25, 2018

The more people feel, the more people buy. That’s the clear conclusion from the last decade of work by two of Britain’s top marketing analysts, Les Binet and Peter Field. They delved into the IPA DataMine – a huge database of ad effectiveness case studies – to find out how advertising really leads to meaningful […]

Science of success – How to apply Team GB’s gold medal winning techniques to your business

September 24, 2018

In 1996, Britain’s team of athletes returned from the Olympic Games in Atlanta with one solitary gold medal from rowing. This was a low point in British international sporting achievement and was the subject of a good deal of national self-flagellation in the media. Fast-forward to 2016 and Team GB had completed an incredible turnaround […]

Improve your business profitability with the 3C approach to employees

September 12, 2018

Can you say that you and the people in your business form a dynamic team? When geese fly in V formation, I see a dynamic team at work. This level of cooperation benefits each goose and the overall team. They reach their destination quicker and use far less energy. Let me share an effective approach […]

A Guide to getting started with Customer Relationship Management (CRM) systems for small businesses

September 7, 2018

Are you struggling to get your sales and marketing processes clear, consistent and measureable? If so, it may be time to invest in a CRM system. If used correctly such a platform can benefit fast-growing businesses and allow them to build their customer base whilst maintaining that personalised relationship which is essential for both B2B […]

What is Google’s RankBrain and why should you care?

September 6, 2018

  Google RankBrain first rolled out in 2015. Unlike Google’s many previous updates it uses machine-learning and AI for the first time, in order to help better refine search results, especially in cases of rare, ambiguous or one-of-a-kind queries. Understanding more about Rankbrain can help your website succeed, so we asked digital marketing expert, Paul […]

The Do’s & Don’ts of giving gifts at work

September 3, 2018

The practice of giving gifts to colleagues and clients is becoming an increasingly frequent occurrence in the workplace. Although this activity is predominately centred around the Christmas holiday period, it is also common to see gifts distributed at other times of the year in celebration of birthdays, work anniversaries or the closing of an important […]

SME Secret Weapons – How smaller businesses can take on and beat bigger competitors

August 31, 2018

In its 50 years, business book publisher Kogan Page has remained buoyant in a sector that is dominated by much larger companies. The fact that its business is still prospering is testament to a few basic concepts that are as true today as when the company started in 1967. We asked Managing Director, Helen Kogan […]

7 Top Tips to help your small business find success online

August 28, 2018

Ecommerce now accounts for 17% of all UK consumer sales and it’s only going to keep growing. Yet, despite this growth, it is still hard to make it in the online marketplace. Competition is tough, it requires both technical and business savvy, and you need to work much harder to gain trust. Simply having a […]

How to improve company culture by enlisting your ‘Culture Champions’

August 22, 2018

Why does your company do what it does? If you’ve thoughtfully identified this motive, you have probably embedded it in statements of your business mission, vision, and values. These documents are akin to the ten commandments – guidelines that suggest how to act in the course of delivering your products or services. They are foundational […]

5 Principles to cut your meetings in half and still make them more productive

August 20, 2018

Many businesses, organisations and leaders have created a ‘meeting culture’ whereby they need a meeting to decide what they are going to be meeting about and then another meeting to prepare for the meeting itself and another to de-brief after the meeting. Wow, that’s a whole lot of meetings going on. Meetings are the killer […]

Think like a hacker: How to protect your business from cyber attacks

August 17, 2018

Businesses cannot afford to neglect cyber security in 2018. A recent report published by Beaming found that UK businesses are attacked online every 2.5 minutes, with the average firm suffering from 52,596 cyber-attacks between April and June 2018. Small businesses are particularly vulnerable to these attacks, as a lack of security/training budget and expertise leaves […]

What is Micro-Influencer Marketing?

July 25, 2018

The way in which audiences are perceiving and consuming marketing content is changing rapidly. The digital sphere has changed the nature of how we, as consumers, respond to advertising, with the result that many traditional techniques just aren’t cutting it any more. Consumers are digitally literate and don’t have any qualms about voicing their dislike […]

Practical tips on navigating the patent process

July 13, 2018

Starting your own business isn’t plain sailing. It throws lots of new challenges at us, each with their good, bad and ugly dimensions. And registering a patent is no different. A lot of inventors with incredible ideas have fallen along the wayside, simply because they didn’t invest the time needed to successfully navigate the patent […]