If you’re about to start your business and need premises, or have started up successfully at home and now need space to expand, this is an exciting time!
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Run a Business
Mobile devices: laptops, netbooks, tablets, and smartphones, to name a few, have become not only ubiquitous but essential tools in our personal and professional lives. Companies of all sizes are now faced with the reality that employees would like their business and personal lives to blend, often preferring to use their personal mobile devices to conduct business.
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With more and more small companies reaping the benefits of going online it is essential to appreciate the importance of having a well designed website, otherwise any efforts you make to drive potential clients to your web address will be in vain.
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At Bytestart, we receive hundreds of press releases every week. Although around 40% are usually relevant to UK small businesses, out of these we probably only end up using 4 or 5 a week in our news articles. Many are not relevant to our business, some are poorly written, and the majority are not newsworthy.
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So you’ve decided to go freelance. You’ve picked a smart balance between being a wage slave employee, and the full stresses and strains that go with building a stand alone business.
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There is a wind of change blowing through employment law landscape. Employers need to think carefully during all stages of the employment relationship before taking any steps.
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Before online shopping became the norm, fake goods were widespread but because you could see and feel the products before buying them you were able to ascertain their providence (or at least try to). This is not the case anymore. Anyone can sell on eBay or Amazon, for instance, and pass off fake goods as the real thing.
Companies selling online without a registered trade mark are therefore at a high risk of unscrupulous competitors stealing their identity to sell counterfeit products. Continue…
Knowing when to update your IT systems can be a difficult business decision. For many SME bosses, changing an IT system is as attractive as root canal work.
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If you own a small business you need to keep paper work to a minimum but not cut corners when it comes to employment law. But without any in-house HR support this can be easier said than done.
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If you’ve just started your own business, you might be making the mistake of overestimating the scope of publicity you wish to achieve.
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Any small business site owner who has done as little as ‘dabble’ with web marketing will have come across ‘link building’ at some stage. But how does building links benefit your business, and how should you go about getting links in the first place?
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Free publicity is a great way to spread the word about your business. If you can get your business featured regularly in the newspapers and magazines your target audience reads, it brings your business to the attention of potential customers, and at no cost.
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So you’ve got your website up and running and it’s looking fantastic. You’ve sourced a great range of products that people definitely want, you’ve got new unique photos, good descriptions, and a fulfilment system that’s capable of handling a thousand orders a day.
Well done. Now, what’s missing… oh… it’s people buying the products.
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Here is our final set of web marketing tips to help small business owners compete on a level playing field with their larger rivals on the web.
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These tips were written by the Bytestart team. We’ve been optimising and publishing content sites since 1998 – with some success (and mistakes made) along the way. Hopefully these tips will help small business people increase the visibility of their websites on the Internet and save you time along the way.
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If you are thinking of setting up a website for your business, you will need to find the right company to provide web hosting.
Based on our own experiences at Bytestart, here are some tips to ensure you choose the right provider from day one.
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Getting broadband into your business shouldn’t just mark the start of faster internet access. It should also trigger a revolution in the way you do business.
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