As a leader, it’s your job to decide what kind of behaviour you would like in your organisation. But, how do you find your own style as a leader and set the tone for everybody who works with you?
Here, Kate Mercer, author of ‘A Buzz in the Building – how to build and lead a brilliant organisation’, looks at different styles of business leaders and explores the concept of partnership at work as a guiding principle…
If there’s one marketing skill you should focus on developing above all others it is copywriting.
The ability to passionately sell a product or service in the written word is something that will never go out of fashion. And the reality is that few people will be able to do it as well for your business as you.
Yes, you can pay a copywriter to create the content for your new website or write a sales letter. But you have it within you to do a better job yourself. Your business gets your full focus day in, day out, so you are more likely to understand it properly and convey it more passionately to other people.
All you need to do is follow these seven simple copywriting secrets to write copy (another word for content) that potential buyers just can’t resist Continue…
With rapid developments in technology many business owners can now choose to live in and work from locations all around the world. Some choose to work from somewhere with a better climate than the UK, while others are drawn to places that have more affordable property.
So if you’re fed up with grey skies or overpriced housing, is it feasible for you to relocate and run your own business from another country? Dave Millet of Equinox Comms, outlines what you need to consider;
As a start-up the chances are your marketing budget is smaller than you’d like, so it’s important to get as much out of it as possible.
Although not right for every business startup, PR is a marketing tool that is well worth considering as it builds both awareness and credibility. It can showcase your expertise while delivering third party endorsement from respected journalists and media outlets.
In addition, PR is great for your SEO; having articles authored by you or quoting you filling up the first few pages of Google is just what a start-up business needs.
So how do you do it? We asked, Chantal Cooke, author of PR Demystified; how to get free publicity by giving journalists what they really need, to share her blueprint for DIY PR success;
Good publicity can help to propel your small business to another level. Sadly many small businesses don’t make any effort to get any press coverage because they think it’s impossibly difficult to do so.
However, it is really simple to get free publicity for your business. In fact, the reason that many businesses get it wrong is because they try to over-complicate things. Here are the five powerful and unbreakable rules you must follow when trying to get free publicity for your business:
Small businesses and start-ups are particularly vulnerable to staff health issues. If you’re a small business of five staff when suddenly one of the team is off sick with a chronic back complaint, then the business is trying to operate with only 80% of the workforce.
The increased workload this pushes on to other staff can soon create problems. The extra pressure can cause mistakes to be made, customers to be lost and staff to become stressed and a booming business can rapidly spiral into decline.
While it may not be top priority, there are several common sense health and wellbeing steps that will not only protect your small business but also pay significant dividends over time. If your staff are healthier, they’re going to have fewer days of sick leave and you could also see a boost in productivity.
With the value of workplace health being increasingly recognised, we asked Rosie Bambury of the Better Health at Work Alliance, to explain how small businesses can benefit from a bigger focus on employee health.
Co-creation is the joining together of people to produce a mutually valued outcome.
In business, it is the cultivation of win-win solutions where efficiency, success, and staff fulfilment march hand in hand. Co-creation brings many benefits to businesses, such as;
- Team members feel respected and honoured, and they know their contributions make a difference.
- Job satisfaction and creativity is ignited, there is a positive flow of ideas, and problems get solved in surprisingly simple and practical ways.
- Staff remain loyal and stay longer because they love what they do.
For the entrepreneur, co-creation can be a challenge, a real anathema. The building of a business demands resolve and determination to push through ideas in the face of disbelief and scepticism.
For business owners who have honed such skills, co-creation may not come naturally. They struggle to let go of being in charge, and risk blocking further evolution of the business. Maybe this is due to a subconscious belief that no one can do the job as well as them – or indeed, a dread that others may do it better.
Negotiations can often be a mysterious process. Maybe the conversation has reached a sticky point, no one is budging and tempers are beginning to rise. Then one person says something and the whole situation transforms. You strike a great deal and everyone is best friends.
How did that happen? How did they know just what to say?
With negotiating being such a key skill in starting and running your own successful business, Simon Horton, author of The Leader’s Guide to Negotiation, reveals 5 phrases that you can use to get any negotiation back on track. Continue…
When considering great customer experience (CX), it can be helpful to picture a shopkeeper.
The more we visit the shop, the better the shopkeeper gets to know us. After a few visits, the shopkeeper initially learns our name; then what products we like and have previously purchased; when we’re likely to need more of them; and finally to the stage where they can make recommendations of what we might like to try.
Such a role is now expected, and even demanded, of all the brands consumers interact with. The days of a one-size-fits-all approach to customer communications are long gone. Today, brands need to forge personal relationships, similar to that which people enjoy with their favourite local store. Continue…
Nobody goes into business to make staff redundant. However, it is a task that many business owners will need to undertake at some point
Redundancy is a potentially fair reason to dismiss an employee, but it is vital that you get this procedure right as failure to do so could result in an unfair dismissal claim at the employment tribunal.
Here’s a step by step guide to the redundancy process, and how to negotiate it safely.
New start-ups and small businesses often fail to give much thought to their standard “Terms and Conditions of Business” (T&Cs). That is, until there is a dispute with a customer, by which time it may be too late.
Business owners who are unaware of the importance of T&Cs can even find that they are conducting business on their customer’s Terms and Conditions of Business. This can happen when a customer successfully substitutes their own T&Cs for yours. If this is the case, you could be in for a very nasty shock when a customer complains.
To help make sure you protect your business, and only work on the basis of your Terms and Conditions of Business, we asked Sheren Thiara, of Wright Hassall Solicitors, to explain why T&Cs are so crucial for businesses and to give some practical advice on how you make sure the work you do is under your standard T&Cs.
For a small business, email marketing offers an inexpensive but effective and efficient way to engage with your customers, and attract new ones – so long as the right planning has been put in place first.
It creates and maintains communication, helping to keep your brand front of mind and build customer loyalty. Campaigns can be designed around a specific purpose, e.g. to boost sales, or to increase website traffic, and they can be targeted – you decide who receives which email.
Most importantly, and unlike many other marketing options, its results are measurable – the best email marketing platforms will even provide you with reports outlining how successful your campaign has been, and what aspects worked best.
This makes it an excellent choice for small businesses with a limited marketing budget. As long as you take the time to really think about what you want to get out of it, it is also simple – follow these 6 steps for planning and implementing your campaign, and you won’t go wrong. Continue…
It’s a jungle out there in the big, bad world of ecommerce. You’re having a hard enough time bringing potential customers to your website in the first place, what with your competitors striving to undercut your prices and outrank you in Google searches. That means when people do visit your site, you want to do everything you can to encourage them to stay there – and ultimately, to convert.
Fortunately, there are a few techniques – some tried and trusted, others a little more advanced – that you can adopt to boost your conversion rate. Read on for our top five tips to transform your website into a deadly selling tool; Continue…