New parental leave legislation came into effect in April 2015, giving men and women the option to share child care over the course of a year.
Increased flexibility provided by shared parental leave will enable more men to be involved in child care and bond with their babies. It will also give women the freedom to return to work earlier if they wish, which could enhance their career prospects.
However, not everyone has welcomed the new legislation with open arms. Some of the harshest critics have been the Small Business Federation and The Institute of Directors who claims the legislation could create a “nightmare” for employers, particularly small businesses.
So what are the implications of shared parental leave legislation on a business and how can you overcome the practical challenges it brings?
As a start-up or small business, you may feel that you don’t have the necessary funds to create a luxury office environment that fuels employee creativity and impresses your clients. However, instead of thinking from an interior design perspective, you should be working from a psychology angle to ensure you get the most from your office design.
The look and feel of your office can have a direct impact on the output of your employees, so here’s how to create a workspace that boosts efficiency and productivity without costing huge amounts of money. Continue…
According to new research commissioned by the Government’s Cyber Streetwise Campaign, SMEs are putting a third of their revenue at risk because they are downplaying the threat of cyber-attacks, leaving them exposed and vulnerable.
With this in mind, here’s what small businesses need to watch out for, and 10 clear steps that can be taken to protect against future attacks. Continue…
You may have attended presentations that dragged or others that gripped people throughout. Perhaps you have given talks yourself and wondered what really makes the difference.
Whatever the situation, there are numerous factors that affect your chances of success. Everything you do contributes to the overall audience experience and even small things make a big difference.
This guide gives you 9 proven, practical tips to deliver more engaging and more effective presentations. Each one makes a positive impact, and you will know best which will be most useful in your own presentations. Continue…
We live in a connected age where you can purchase pretty much anything you want at the touch of a button on your smartphone, tablet, laptop or computer.
With this in mind, you may find it surprising to learn that not all businesses are tapping into this, or even quite know how to.
Good communication is often essential for success on any project. In fact, lack of communication is probably the single most common problem affecting any website development.
But communicating your desires and goals to a designer for a new website, or with regards to any amendments to your current site, can often be a challenging task. You’re focused on what works for your business, and designers are focused on creating something that looks great in their eyes.
It’s understandable that problems can and do develop.
Follow these 9 tips however, and you’ll be well on your way to being understood by your web development company, and will hopefully be able to enjoy good communication and a pain free process!
Every business – even yours – has a brand.
One common misconception is that your brand is your logo. Your logo is a single visual representation of your brand, but it is not your brand. Continue…
Your new venture might have first spread its wings in the comfort of your own home, but most start-ups need to fly the nest at some point.
Whilst sending emails from your sofa in your onesie undeniably has its charms, there comes a time when moving your business forward requires giving it its own four walls.
Moving into a proper office can make what you do seem a whole lot more real – but it’s a daunting move to make, and with more options available than ever before, it’s unsurprising that many small business owners make the wrong decisions, or delay the move from home entirely.
To help you choose the best route for your business, we compare the more traditional option of renting an office on a commercial lease and the serviced office option. We look at what each one gives you and highlight the benefits and drawbacks of both, so you can come to the right decision.
If there’s one marketing skill you should focus on developing above all others it is copywriting.
The ability to passionately sell a product or service in the written word is something that will never go out of fashion. And the reality is that few people will be able to do it as well for your business as you.
Yes, you can pay a copywriter to create the content for your new website or write a sales letter. But you have it within you to do a better job yourself. Your business gets your full focus day in, day out, so you are more likely to understand it properly and convey it more passionately to other people.
All you need to do is follow these seven simple copywriting secrets to write copy (another word for content) that potential buyers just can’t resist Continue…
It’s fair to say that the digital landscape has given us all a platform to air every thought that warrants sharing, and also many that don’t!
Unfortunately for businesses, customers will often bypass customer services and immediately go online to air their views. While channels such as Facebook allow you to brush criticism under the carpet (not advised, angry customers will usually respond), reviews on sites such as Trip Advisor and Google can blemish your name on a longer-term basis.
While your customers will always have scope to poorly portray your business online, there are some simple ways to monitor and respond to criticism in a proactive and timely manner.
Here are 6 things you can do to protect your brand and enhance your business reputation on social media; Continue…
It’s absolutely vital for a small business to maintain a good reputation. It can be the making or breaking of your company after all. Unlike bigger businesses that seem to shrug off really embarrassing moments and carry on, smaller businesses can find it impossible to recover from a tarnished reputation.
So managing how you and your employees represent your business on social media is crucial.
Many may just use it to interact with family and friends, but some – in the very rarest of cases – can use it to abuse, or say inappropriate things. And what if this is seen by your customers? Or they say something about work? Would you know how to handle it?
It’s estimated that almost one in every three small businesses maintain their own website, and with that comes a whole host of potential challenges to overcome.
Alongside the usual cost of building a new website, getting the right designer and managing your hosting prices, there are other factors which many small business owners do not consider when managing or monitoring their website.
In fact, there are a number of common mistakes which SMEs often make, but which are easy enough to overcome.
Here are the seven errors we most often see with websites designed for startups and small businesses.
For many small business owners and start ups energy is what you wish you had more of at the end of a long day! But, when it comes to utilities, then energy is also a key part of your overheads and can have a big impact on the bottom line.
A recent Censuswide survey found that three-quarters of SMEs believe they pay too much for their utilities. That equates to a whopping 3.9 million businesses across the UK.
However, there are a number of simple steps that can help you reduce your energy bills, these range from changing staff behaviour, through to finding a deal with a different supplier or using different tariffs.
The savings you make can be significant, so it’s worth a little of your valuable time and energy. To help you get started, here are 4 things you can do to save money on your energy bills right now; Continue…