In a world dominated by ever-updating newsfeeds and 140 character exchanges, it seems that the traditional practice of direct mail has no place in modern communication, particularly as businesses look to utilise cheaper, faster ways to communicate with their consumers.
However, overloaded inboxes and newsfeeds that update faster than you can blink means that direct mail still delivers impact in a digital world.
Direct mail may be one of the oldest marketing methods but it is also one of the most adaptable. Here are 7 key factors for any direct marketing campaign., combine these successfully and you can transform your return on investment (ROI):
It is virtually impossible to eradicate staff sickness absence entirely. However, for small businesses, the costly nature of absenteeism can be extremely disruptive to the day to day running of the business.
There are many costs associated with staff being off sick, including compensation to the absent employee, the additional expense of finding temporary workers and the possible decline of productivity due to other employees being tasked with additional workloads.
Despite its unpredictability, there are steps small business owners can take to minimise the negative effects of absenteeism. This guide provides you with advice on how to effectively manage the different aspects of sickness absence. Continue…
In recent years, giant corporations such as eBay, British Airways and Linkedin have fallen victim to hackers accessing their data. That such huge companies can be on the receiving end of data breaches, despite their astronomical IT budgets, shows that without the right protection, no company is safe.
So, what does this mean for smaller businesses?
You may have attended presentations that dragged or others that gripped people throughout. Perhaps you have given talks yourself and wondered what really makes the difference.
Whatever the situation, there are numerous factors that affect your chances of success. Everything you do contributes to the overall audience experience and even small things make a big difference.
This guide gives you 9 proven, practical tips to deliver more engaging and more effective presentations. Each one makes a positive impact, and you will know best which will be most useful in your own presentations. Continue…
“Will you give us a discount on that figure?”
“Can you match the lower price I can get down the street?”
“Can’t you do it cheaper?”
These are the kind of questions people running start-ups and small businesses get asked an awful lot.
But what are the best answers to give? Here, we look at how small business owners can respond to these kind of questions, without losing business and without cutting prices and profit margins.
As a leader, it’s your job to decide what kind of behaviour you would like in your organisation. But, how do you find your own style as a leader and set the tone for everybody who works with you?
Here, Kate Mercer, author of ‘A Buzz in the Building – how to build and lead a brilliant organisation’, looks at different styles of business leaders and explores the concept of partnership at work as a guiding principle…
If there’s one marketing skill you should focus on developing above all others it is copywriting.
The ability to passionately sell a product or service in the written word is something that will never go out of fashion. And the reality is that few people will be able to do it as well for your business as you.
Yes, you can pay a copywriter to create the content for your new website or write a sales letter. But you have it within you to do a better job yourself. Your business gets your full focus day in, day out, so you are more likely to understand it properly and convey it more passionately to other people.
All you need to do is follow these seven simple copywriting secrets to write copy (another word for content) that potential buyers just can’t resist Continue…
With rapid developments in technology many business owners can now choose to live in and work from locations all around the world. Some choose to work from somewhere with a better climate than the UK, while others are drawn to places that have more affordable property.
So if you’re fed up with grey skies or overpriced housing, is it feasible for you to relocate and run your own business from another country? Dave Millet of Equinox Comms, outlines what you need to consider;
As a start-up the chances are your marketing budget is smaller than you’d like, so it’s important to get as much out of it as possible.
Although not right for every business startup, PR is a marketing tool that is well worth considering as it builds both awareness and credibility. It can showcase your expertise while delivering third party endorsement from respected journalists and media outlets.
In addition, PR is great for your SEO; having articles authored by you or quoting you filling up the first few pages of Google is just what a start-up business needs.
So how do you do it? We asked, Chantal Cooke, author of PR Demystified; how to get free publicity by giving journalists what they really need, to share her blueprint for DIY PR success;
Good publicity can help to propel your small business to another level. Sadly many small businesses don’t make any effort to get any press coverage because they think it’s impossibly difficult to do so.
However, it is really simple to get free publicity for your business. In fact, the reason that many businesses get it wrong is because they try to over-complicate things. Here are the five powerful and unbreakable rules you must follow when trying to get free publicity for your business:
Small businesses and start-ups are particularly vulnerable to staff health issues. If you’re a small business of five staff when suddenly one of the team is off sick with a chronic back complaint, then the business is trying to operate with only 80% of the workforce.
The increased workload this pushes on to other staff can soon create problems. The extra pressure can cause mistakes to be made, customers to be lost and staff to become stressed and a booming business can rapidly spiral into decline.
While it may not be top priority, there are several common sense health and wellbeing steps that will not only protect your small business but also pay significant dividends over time. If your staff are healthier, they’re going to have fewer days of sick leave and you could also see a boost in productivity.
With the value of workplace health being increasingly recognised, we asked Rosie Bambury of the Better Health at Work Alliance, to explain how small businesses can benefit from a bigger focus on employee health.
Co-creation is the joining together of people to produce a mutually valued outcome.
In business, it is the cultivation of win-win solutions where efficiency, success, and staff fulfilment march hand in hand. Co-creation brings many benefits to businesses, such as;
- Team members feel respected and honoured, and they know their contributions make a difference.
- Job satisfaction and creativity is ignited, there is a positive flow of ideas, and problems get solved in surprisingly simple and practical ways.
- Staff remain loyal and stay longer because they love what they do.
For the entrepreneur, co-creation can be a challenge, a real anathema. The building of a business demands resolve and determination to push through ideas in the face of disbelief and scepticism.
For business owners who have honed such skills, co-creation may not come naturally. They struggle to let go of being in charge, and risk blocking further evolution of the business. Maybe this is due to a subconscious belief that no one can do the job as well as them – or indeed, a dread that others may do it better.