SEO has become an integral part of online marketing. If you want your business to be seen online, the general consensus is that SEO is absolutely essential.
Committing to a high quality SEO campaign can take up a lot of time and make demands on a startup’s budget that not everyone can meet. But seeking cheaper alternatives could mean you soon find yourself facing a Google penalty (the worst of which is your website being complete removed from their index), which can put your entire online presence in jeopardy.
The good news is that SEO need not always be a lengthy commitment and if you have some in-house capacity, it is possible to take on a large portion of the work yourself.
This in-depth guide explains what you can expect from a SEO campaign, and will help you determine if you can do some of the work yourself or whether you’ll be better off outsourcing everything from the start. Continue…
If you’ve just started your own business, you might be making the mistake of overestimating the scope of publicity you wish to achieve.
Chances are, if you haven’t got a unique business idea that’s going to revolutionise the world, then you’re probably wasting valuable time dealing with national media outlets, especially when you can reap the rewards and credibility of local media instead.
Although it might seem like you are downplaying opportunities when targeting your local area, what needs to be remembered is you are only competing for coverage with other local businesses which ultimately presents a far greater chance of your story succeeding.
Taking on your first employee should be an exciting time. It means your business idea is working and you need help to expand. But while employees will help your business grow, they will also bring new stresses you may not have encountered before.
When you are employing new staff, there are all sorts of costs that you must take into account. Plus the way your business runs with just you and any business partner, may not continue to be appropriate when employees are on board.
This guide will help you identify the true costs of an employee, and build a plan to manage the impact on your business. Continue…
If you are thinking of starting out as a freelancer or a contractor, you will very quickly need to get a basic understanding of the IR35 rules.
The tax avoidance debate in the UK often focuses on the misdeeds of certain wealthy individuals and large multinational companies. But away from the national press there is another tax avoidance battle going on between HMRC and the UK’s freelancers and contractors.
The crux of the argument is a piece of legislation called IR35. IR35 protects hundreds of millions in tax revenue, HMRC claims. However, the UK’s freelancing and contracting population contends that IR35 is a millstone around their necks, and which puts disproportionately high compliance costs on one-person businesses.
So what are the IR35 rules that you need to know about if you are new to contracting?
2014 was a huge year for privacy and security on the Internet.
There were several high profile security issues which were serious enough to make the leap from technical news sites to the mainstream press, and ongoing revelations about how easily everyone’s connections can be spied on have made the major players in the web industry take action.
If you have an e-commerce website, given all the coverage around SSL and website security, now is a good time to check the security of your site, or to consider getting a site certificate if you don’t already have one. This guide explains all.
If you can develop a better understanding of the selling process, you’re more likely to make those all-important sales. And by knowing more about the seven specific steps you need to take before you can close the deal, your sales efforts will be more richly rewarded.
Here’s what you need to know about the seven steps of the sale;
As a small business owner, you’ve probably heard of the phrase “Intellectual Property”, or IP as it’s commonly referred to. But studies show that despite knowing what Intellectual Property is, many small businesses assume that protecting their Intellectual Property is only something that larger, well-known businesses need to worry about.
The fact is that IP protection is something that many start-ups and small businesses can benefit from considering early on, because without the right protection businesses could lose some of their most valuable assets.
To help you get to grips with the subject, this guide looks at some of the key intellectual property rights small business owners need to know about.
The Brompton Bicycle is a great example of how a simple idea can be transformed into a global business. Today, the company behind the bike is a well-known British business success story, but it wasn’t always the case.
Back in the 1970s, having looked at the folding bike designs already on the market, Brompton founder Andrew Ritchie, decided he could do something better.
Automatic enrolment is looming large on the horizon for hundreds of thousands of small businesses across the UK.
With many small firms unfamiliar with company pensions, tackling auto enrolment (AE) can feel daunting, so this guide has been designed to help small business owners get to grips with the subject.
It outlines they key issues for small businesses, including what auto enrolment is, what’s happening, the implications for you and your employees and the steps you need to take to ensure you comply with the new rules.
As a start-up, you often don’t know the best ways to market your new business, or what works and what doesn’t.
The good news is; whether you’re selling to a market of ten or ten million, one of the most effective ways to learn how to improve your marketing is to talk with a single person and sell something to them.
Here’s how you can develop stronger sales messages, build your customer base and grow your new business by harnessing the power of one-to-one marketing.
Take a close look at any business that has been thriving over the last few years, and there’s a very strong chance you’ll see it has a clear USP, or Unique Selling Point.
It’s something you need to develop as you start your own business. A USP is much more than just a way of positioning your business in marketing materials. It’s something that needs to be at the very core of what you are doing – part of your business’s DNA, if you like.
The term mobile commerce is another digital marketing phrase which often gets thrown around. For many small businesses, it can certainly be difficult to understand the technologies and the benefits which m-commerce can bring to your company.
In this guide, we look at the basics of going mobile, how it can be profitable for your start-up or small business, and include some tips on what you need to look out for when taking your business into the world of mobile commerce.
Giving your customer a great experience is not just about customer service. It goes far deeper than that. It’s also essential if you want to increase your sales and make your marketing budget go further.
The reason people don’t want to do business with organisations that aren’t customer focused is because it’s so difficult to do business with them! As a start-up or small business the last thing you want to do is make life difficult for your customers!
This is why it is important to understand that delivering great customer experiences is about the WHOLE customer journey.
From website design, product design, and marketing to finance, operations, HR, procedures and policies. You name it, and it should be linked to delivering a WOW customer experience.
If there’s one marketing skill you should focus on developing above all others it is copywriting.
The ability to passionately sell a product or service in the written word is something that will never go out of fashion. And the reality is that few people will be able to do it as well for your business as you.
Yes, you can pay a copywriter to create the content for your new website or write a sales letter. But you have it within you to do a better job yourself. Your business gets your full focus day in, day out, so you are more likely to understand it properly and convey it more passionately to other people.
All you need to do is follow these seven simple copywriting secrets to write copy (another word for content) that potential buyers just can’t resist Continue…
When it comes to promoting your business, the focus these days seems to be almost exclusively on online marketing. Of course, since the social revolution it’s important for businesses to have a strong ‘digital footprint’ but what about the traditional offline marketing methods?
Does the proliferation of Twitter, Facebook and co. mean that you should stop all forms of offline marketing? Of course not, particularly if your business is B2C (Business to Consumer) and especially if you have a clearly defined geographical reach.
They might seem low-tech, but traditional methods of marketing your company such as, leaflets, targeted advertising, local PR and local awareness campaigns can have great impact.
Business development is much more than just about marketing, sales, pitching, online wizardry, mailings, advertising, branding, social media strategies, glossy brochures, discount deals, promotional gimmicks or special events.
Every single thing a business does has a potential impact on how your business performs. Following these 10 business development truths, will help your business to grow and give you an edge over your competitors.
The development of a strong relationship between consumers and your company is one of the keys to achieving a good level of customer retention.
Now, with the increasing possibilities offered by digitalisation, it is even possible to make the customer a part of the company, allowing them to play an active role in its activities and build a genuine emotional connection through the four following options Continue…