It’s absolutely vital for a small business to maintain a good reputation. It can be the making or breaking of your company after all. Unlike bigger businesses that seem to shrug off really embarrassing moments and carry on, smaller businesses can find it impossible to recover from a tarnished reputation.
So managing how you and your employees represent your business on social media is crucial.
Many may just use it to interact with family and friends, but some – in the very rarest of cases – can use it to abuse, or say inappropriate things. And what if this is seen by your customers? Or they say something about work? Would you know how to handle it?
Taking on your first employee should be an exciting time. It means your business idea is working and you need help to expand. But while employees will help your business grow, they will also bring new stresses you may not have encountered before.
When you are employing new staff, there are all sorts of costs that you must take into account. Plus the way your business runs with just you and any business partner, may not continue to be appropriate when employees are on board.
This guide will help you identify the true costs of an employee, and build a plan to manage the impact on your business. Continue…
Giving your customer a great experience is not just about customer service. It goes far deeper than that. It’s also essential if you want to increase your sales and make your marketing budget go further.
The reason people don’t want to do business with organisations that aren’t customer focused is because it’s so difficult to do business with them! As a start-up or small business the last thing you want to do is make life difficult for your customers!
This is why it is important to understand that delivering great customer experiences is about the WHOLE customer journey.
From website design, product design, and marketing to finance, operations, HR, procedures and policies. You name it, and it should be linked to delivering a WOW customer experience.
If you could have lunch with any businessman or woman in the world, (alive or dead), to discuss your commercial/professional situation, whom would you choose – and why?
Chances are that you’d choose someone you admire or are intrigued by, perhaps because of their achievements, their values or their reputation/personal brand.
Most of us recognise the need to learn from the life experience and wisdom of others. We also aspire to accelerate the pace towards our own success, or at least smooth a few of the bumps in the road. A business mentor can be an invaluable asset to enable us to identify relevant principles of success and adapt them for our own situations and use.
One of the beautiful things about running a small business is that it’s so much easier to motivate your staff.
As the leader of a small team, you will have the opportunity to get to know exactly why each employee is working for you – and use that knowledge to press the right buttons and positively influence productivity.
Managers of large companies can’t do that, especially when their hands are tied by daft schemes “sent from head office”. You can therefore use the advantages of a well-motivated team to sharpen your business’s performance against your bigger rivals.
As a small business owner you may not have lots of money sloshing around. You know your staff are your most important asset, but you may not be able to afford to give them a pay rise.
So how can you be an attractive company to work for, motivate and reward staff and promote loyalty without increasing your pay bill?
Believe it or not, introducing employee benefits may be the answer. There is a range of benefits which won’t be a cost to your company and will actually provide savings by reducing your tax liability. These are known as salary sacrifice schemes.
As a small business owner, it is likely that you will have had at least a couple of employees call in sick this winter and with the cold weather expected to last a while longer, sick leave may become a HR issue that you deal with well into Spring.
It’s all too easy to get to the end of a project and feel completely exhausted. Sapped of all energy and enthusiasm we can miss what’s really important.
To overcome this, change leader, Ian Coyne reveals a new approach to project management which will help you to manage projects and hit deadlines without grinding yourself into the ground.
Whether it’s in a business situation or home environment, procrastination is a true monster that takes away confidence and ultimately undermines self-worth. It also saps vital energy, stifling you and your business.
Every time you delay something, you add imaginary weight onto your shoulders while the item joins the long queue of “to do” items: a burden of a promise you need to fulfil.
Over time this burden grows and grows and your self-worth shrinks in its shadow. You drag along a big suitcase of things you can’t seem to get around to doing, but which you want to, or think you need to, get done soon.
Whether you are starting a business for the first time or have run your business for years, every business owner knows that the demand on their time is one of the hardest things to manage.
With time being so precious, you need to make every minute matter. So how can you be at your most efficient each day? What efficient or inefficient routines have you grown accustomed to in your everyday life?
Improving personal efficiency is not about forcing yourself into a daily regiment of torture, it is about creating awareness of what you want and discovering a few natural steps that lean more in the direction of where you want to go.
Culture is the intangible glue that binds us. It shapes attitudes and behaviours. It generates tone and identity. And, it is the lens through which we make-meaning of the world around us, and our place as an organisation within it.
Building a culture of innovation in your business brings many benefits, including helping to give you a competitive advantage and making it easier to recruit new talent. Continue…
Running a business means you always have plenty of problems to overcome and issues to deal with. It’s part of the fun of being in business, but when you’re busy it can be hard to be creative and to find innovative solutions.
Your brain is always coming up with solutions to problems and providing a constant stream of innovative ideas. But if you aren’t tuned in and ready to receive them as they bubble up from the depths of your subconscious and surface in your conscious – they will quickly disappear again? If you need solutions, it is vital that you’re in the right state of mind to receive them.
When trying to be more creative, there is a technique called “dunking” you can try. It’s an approach inspired by the brilliant engineer Thomas Edison whose inventions truly changed the world.
Most organisations and their leaders acknowledge that their reputation – establishing it, defending it, building it – is critical to their success in today’s always-on, connected and often very transparent world.
Reputation is really created by two things: what you say and what you do. This is heavily influenced by your approaches to brand management (what you stand for, what you promise, the products and services you provide) and talent management (the people who design, manage, and deliver the products and services you provide).