How to set up and run a small business

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Sales, Marketing and PR for small businesses

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When you are running a business you will come across and need to interact with a raft of various people. If you can quickly build up a rapport with different types of individuals things will be a lot easier for you. This is especially true when it comes to meeting and engaging with your all important customers.

But building customer rapport doesn’t mean that you change your values, beliefs, or your hairstyle! It simply means you need to find some commonalities between you and the customer that you can use to help them feel at ease. Continue…

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Free publicity is a great way to spread the word about your business. If you can get your business featured regularly in the newspapers and magazines your target audience reads, it brings your business to the attention of potential customers, and at no cost.

Another advantage of being featured in articles written about your business is that editorial coverage gives you a huge amount of credibility. It’s an independent trusted person talking about your business – the total opposite of an advert, where you are delivering your message.

The good news is that getting free publicity for your small business isn’t difficult if you know what you’re doing. Continue…

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Starting a new business is hard work, and one of the toughest tasks is to generate a good flow of sales. You need sales to bring in the revenue to cover wages, pay overheads and invest in growing your business.

As a new business, the first sales are also vitally important as they prove that there is a demand for the product you are making, or the service you are offering. Once you have made your first sales, selling more is pretty simple as long as you can understand the process and the numbers.
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There’s nothing more demotivating when you’re doing your own PR than spending hours getting the perfect press release put together… only for it to be completely ignored by journalists.

Has this happened to you?
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In this article, we look at what Groupon is, how you can use it to market your products and services, and what you need to do to get the best out of it – should you decide to go ahead and use it.
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Take a close look at any business that has been thriving over the last few years, and there’s a very strong chance you’ll see it has a clear USP, or Unique Selling Point.

It’s something you need to develop as you start your own business. A USP is much more than just a way of positioning your business in marketing materials. It’s something that needs to be at the very core of what you are doing – part of your business’s DNA, if you like.
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Marketing and PR can be difficult propositions for small businesses, where funds are often tight and need to be stretched as much as possible.

However, by following a basic process, you can maximise the effectiveness of any PR campaign you embark upon – and gain extra ROI by making your campaign wide-ranging in terms of its reach, but focused in terms of its message.
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Good publicity can help to propel your small business to another level. Sadly many small businesses don’t make any effort to get any press coverage because they think it’s impossibly difficult to do so.
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Press releases are a good way of getting some publicity for your brand, but how do you get your press release out there in the first place?
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If you are looking to publicise your business website, but don’t have a blue-chip budget to promote it online, there are a number of ways to let people know about your new venture with very little cash (if any).
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Last year many companies integrated social media strategies; they recognised the importance of delivering valuable content on a regular basis, and this year will see even more business owners replicate their actions.

Social media integration in 2013 is no longer a choice for business owners but indeed a necessity. Here are 5 ways to maximise your business through social media in 2013, to assist you in gaining a positive presence across all your social networks.
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Most small business owners have an opinion on networking. For every person who enjoys and values it – you’ll find another who visibly shudders at the mere mention of the word.
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At Bytestart, we receive hundreds of press releases every week. Although around 40% are usually relevant to UK small businesses, out of these we probably only end up using 4 or 5 a week in our news articles. Many are not relevant to our business, some are poorly written, and the majority are not newsworthy.
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So you’ve got your website up and running and it’s looking fantastic. You’ve sourced a great range of products that people definitely want, you’ve got new unique photos, good descriptions, and a fulfilment system that’s capable of handling a thousand orders a day.

Well done. Now, what’s missing… oh… it’s people buying the products.
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So you want to tweet, but you’re not convinced of the benefits of Twitter for small businesses?
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In the first four parts of this series, we looked at online and offline marketing techniques, how to build some buzz around your promotional campaign, and how to adopt a positive approach in other aspects of your business.

With this fifth and final part, we tie it all together by looking at a final few topics relating to streamlining your business, getting your affairs in order, and maximising your profit.
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Over the past three parts of this introduction to bootstrap marketing, we’ve looked at the different ways in which you can promote your brand. But obviously there are different approaches to adopt, even to the same marketing method – and it’s up to you to choose the style that’s best suited to your business.
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So far we’ve looked at promoting your business online and offline on a shoestring budget, but when it comes to really building a brand, you need your company to become more than just the sum of its marketing parts.

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Google AdWords is a powerful way to spread the word about your online business or website, with the opportunity to get yourself listed not only at the top of Google’s results pages, but also on relevant websites that are part of the AdSense advertising network.
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Business development is much more than just about marketing, sales, pitching, online wizardry, mailings, advertising, branding, social media strategies, glossy brochures, discount deals, promotional gimmicks or special events.

Every single thing a business does has a potential impact on how your business performs. Following these 10 business development truths, will help your business to grow and give you an edge over your competitors.
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