Here is our final set of web marketing tips to help small business owners compete on a level playing field with their larger rivals on the web.
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Sales, Marketing and PR for small businesses
Key Guides
- Develop a strong USPUse your unique selling point to attract more customers
- Get more sales this summerFive ways to increase your sales (applies all year round really!)
- Sell to the big retailersHow you distribute your products can transform your business
- Retain your customersMake it harder for your customers to walk away
- Soft sellingWhy you don’t need to be hard nosed to generate future sales
- Cold callingThere is a real art to becoming successful at cold calling customers
- Understanding statsImprove your sales by understanding the numbers
- Winning clientsHow to keep winning new clients during a recession
- 50 bootstrap marketing ideasOur popular guides to marketing on a small budget
- How to market your new businessTop marketing tips if you’re just starting a new venture
- Direct MailTop tips for direct mail (DM) success
- Branding mistakesFive classic branding mistakes you’d do well to avoid
- Networking secretsFive networking secrets used by professionals
- Networking eventsDo your research to make the most out of networking events
- Get ahead in advertisingPoorly planned ads can cost your business a fortune
- Creative BriefWhy a creative brief is such an important part of the marketing effort
Sales Guides
Marketing Guides
- 21 killer ideas for free publicitySome interesting tips on how to publicise your business
- Write a press releaseHow to write an eye-catching release
- Press release mistakesHow to ensure that your release will never be published
- Make networking workHow to make the most out of networking opportunities
- Choose a PR agencyFind the right public relations firm to suit your type of business
- Raise your business profileTen tips to increase the visibility of your business
- Dealing with journalistsHow to make the most out of interviews with journalists
- Blogging and PRHow blogging has changed the public relations game
- Link popularity guideHow to build up quality inbound links to your website
- Market yourself onlineHow to publicise your business on the web for pennies
- What is Twitter?How can the social marketing phenomenon help you and your business?
- 30 Google marketing tipsHow to increase your rankings on the world’s leading search engine
- How to get visitorsThe best ways to increase traffic to your business website
- What are keywords?How to choose the right words to promote your website
- What is SEO?What exactly is search engine optimisation?
- DIY marketing planHow to put together a complete marketing plan online
PR Guides
Online Marketing
These tips were written by the Bytestart team. We’ve been optimising and publishing content sites since 1998 – with some success (and mistakes made) along the way. Hopefully these tips will help small business people increase the visibility of their websites on the Internet and save you time along the way.
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Most small business owners have an opinion on networking. For every person who enjoys and values it – you’ll find another who visibly shudders at the mere mention of the word.
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This is the second part of our Link Popularity Guide – Part 1 can be found here.
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As most small business website owners will know only too well, the days when you could turn up to Altavista and the other leading search engines at the time and hope to get a Top 10 ranking with ease are well and truly over. It is no longer sufficient to upload a good quality website, exchange a few links, and expect visitors to flood in. As more and more sites go live each day, the harder it is to achieve the Top 10 rankings every small business would like to see.
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One of the best ways to attract visitors to your website is by providing related sites with quality editorial relating to your subject area. Not only will this give you a chance to promote your service or business, but it can also indirectly aid your search engine promotion efforts via link popularity.
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So you’ve got your website up and running and it’s looking fantastic.
You’ve sourced a great range of products that people definitely want, you’ve got new unique photos, good descriptions, and a fulfilment system that’s capable of handling a thousand orders a day.
Well done. Now, what’s missing… oh… it’s people buying the products.
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Here are 15 more web marketing tips to help small business people promote their sites on the world’s most used search engine.
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Every small business owner with web presence knows the importance of getting good rankings on Google.Once your site starts to perform well on the world’s most popular search engine, you should start to receive a growing number of site visitors. These visitors are all potential customers for your products and services.
Using our experience of promoting small business sites over the past decade, we’ve compiled a series of tips to help business owners succeed with their web marketing efforts on Google.
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This is probably the most asked question by small business owners who have an online presence. They may well have created a wonderful, insightful site, full of information… but no one is visiting.
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A decade ago, site owners were obsessed by “keywords” when seeking to propel their sites up the search engine rankings. Now, however, the only search engine that matters – Google – completely ignores the keyword tag in webpages.
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If you own a small business website, chances are at some stage you’ll have wondered which “keywords” or “keyword phrases” to include within your webpages.
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SEO, or Search Engine Optimisation, is the art of fine tuning a website (via numerous methods) to encourage the major search engines to rank pages highly for target words or phrases.
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The internet is without a doubt the most exciting marketing opportunity your business will ever have.
It’s never before been possible to reach so many people with so little money or effort. The UK economy may not have emerged fully from the recession – but for those of us who invest our time and energy into smart online marketing, we have the best possible tool to beat this.
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At Bytestart, we receive hundreds of press releases every week. Although around 40% are usually relevant to UK small businesses, out of these we probably only end up using 4 or 5 a week in our news articles. Many are not relevant to our business, some are poorly written, and the majority are not newsworthy.
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Good publicity can help to propel your small business to another level. Sadly many small businesses don’t make any effort to get any press coverage because they think it’s impossibly difficult to do so.
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Free publicity is a great way to spread the word about your business. If you can get your business featured regularly in the newspapers and magazines your target audience reads, it brings your business to the attention of potential customers, and at no cost.
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