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Sales, Marketing and PR for small businesses

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Micro Influencer marketing for small businesses

The way in which audiences are perceiving and consuming marketing content is changing rapidly. The digital sphere has changed the nature of how we, as consumers, respond to advertising, with the result that many traditional techniques just aren’t cutting it any more.

Consumers are digitally literate and don’t have any qualms about voicing their dislike of traditional advertising. Continue…

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Tips to succeed with exporting to AsiaUK exports to Asia are now worth 18% of the UK export market – that’s £98.6 billion. China is now the eighth largest export market for the UK – with India and Singapore being among the UK’s largest trading partners in the commonwealth.

Trading to Asia offers an entirely new world of possibility for UK businesses to export their products and to build a global brand – and with Brexit fast approaching and the future of British trading unclear, exporting to Asia is becoming increasingly popular. Continue…

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Nowadays, everybody knows that social networks play a significant role in the promotion of a company.

That’s why having an engaged and active community on Facebook can make all the difference to your business.

But if you don’t know what you’re doing, building Facebook friends can take a lot of time and effort. So to help you to quickly build your Facebook fans, here are 5 simple steps you should take. Continue…

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helping not selling

Technology is constantly advancing and with technological advancement comes change. If you want your business to stay competitive, then you must be prepared to embrace technological changes.

You may think that you understand the current sales market, however, the sales game is changing, and these changes are coming about thanks to technology.

If you want to achieve sales success it is no longer about selling, but about helping. Continue…

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how to get free publicity in local newspapers and media outletsGetting coverage in your local press may not have the kudos of being featured in national newspapers but it often delivers a better return on investment, especially to locally-based businesses.

For small businesses, local newspapers are a more realistic target for press coverage than the national press. Readers of local papers want to read about local news, stories and events so if you can help a journalist deliver this, then you are well on the way to getting valuable press coverage for your business.

Continue…

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Using Google My Business to get customersTo generate new leads in today’s online world, your business needs to be optimised for search engines – in particular Google.

Most small businesses know this and invest good time and money in their online strategy.

The challenge lies in achieving sustained search success and business map listings are a key part of this. Here’s how to achieve this with Google My Business. Continue…

Inbound marketing is an essential tool for any online business. By creating and distributing useful content, the aim is to attract potential customers to your products and services.

Ultimately the purpose of inbound marketing is to create sales. So, here we examine ways that you can hone your inbound marketing tactics to engage with more prospects and move them along the path to purchase.

Continue…

Pros and cons of email marketing and direct mailTechnology has enabled us to communicate faster than ever. In the digital age, email tops the list of many people’s favoured way of communication, mainly because it’s faster than letters – or even phone calls.

So, in a world where communication is dominated by instant messaging, email and social media, is there still a place in the marketing mix for direct mail?

As David Manton explains, direct mail may be slower, but it still has a lot to offer businesses. Continue…

improving eliverability in email marketingEmail marketing is an essential tool for small businesses and large enterprises alike. The ability to communicate directly with your target audiences helps attract new prospects and keeps existing customers informed.

However, delivering a good email campaign that hits all the right notes is not as simple as you might think. It’s a complex discipline that is rarely perfected. Continue…

guide to content marketing

When you are looking for ways to promote your new start-up or small business you will, without doubt, soon hear the words, “content marketing”.

There’s a lot of buzz about content marketing at the moment, but what does it actually mean and how can small business owners use content to help grow their business?

This guide answers those questions, and also offers useful, practical advice if you are considering incorporating content marketing as part of your marketing strategy. Continue…

where to put your advertising budget

Now that the panic-provoking headlines of “print is dead” have toned down to “well, not quite”, it’s safe to say that we all know there is value in both print and digital marketing.

The question that businesses are now asking themselves, is how exactly do we work out how to divide our budgets between print and digital marketing? Continue…

Artificial Intelligence driving customer relationshipIn the past, company leaders were focused first and foremost on the development of innovative products and operational excellence.

Today, customer satisfaction is the absolute number one priority – a point confirmed by almost every recent survey of top managers, with 89% of company leaders now seeing customer experience as their biggest differentiator.

Here, customer expert, Prof. Steven Van Belleghem explains why every business leader should view the customer relationship as the key to their future business success.

Continue…

How to get customersFinding customers is a vital skill for all startup and small business owners.

Without big advertising budgets or marketing campaigns to bring new customers to your door, you need to know the smart ways to attract clients.

To help you succeed, we asked growth coach and author, Robin Waite to reveal how to cut through the noise to reach customers.

Continue…

digital marketing - new developments & key trends 2018Digital marketing never stays static, and 2018 is going to be no exception.

As a small business owner, or the person responsible for marketing in a small organisation, what do you need to know at the start of this year to stay ahead of your competition?

We asked Tim Butler, founder of Innovation Visual, to reveal the key digital marketing trends that every business owner will need to get to grips with in 2018. Continue…

A lot of small businesses start using AdWords in the hope that it will help them increase sales with small investment. This isn’t true.

Yes, AdWords can help you increase sales but only with the right investment.

To get the return on investment you’re hoping for, you will need to set up your account properly and invest the right amount of money. Continue…

When you’re starting a new business or part of a small team, public speaking is an essential skill and yet one that many of us fear so much.

As a small business owner you need to be the face of your own business and being able to impress rooms full of people will open lots for doors for you.

So how can you overcome your fears of speaking to an audience? Lyn Roseaman, explains. Continue…

Blogging is something a lot of small business owners do. When it’s done well it can be a great low-cost way to reach out to potential customers.

However, many new businesses can find that the effort they put into their blog isn’t as well rewarded as they’d hoped.

So to help you realise all the benefits blogging can bring to your business, we’ve asked Luke Budka, of TopLine Comms to reveal 5 ways to make sure that your blog gets the desired results. Continue…

Branding tips for small businessesThe number of businesses in the UK is at a record high. It’s exciting the country is a fantastic place to start a business, but, it also means today’s business landscape is more competitive than ever before.

With lots of competition for customers it’s imperative you find ways to stand out in a crowded marketplace and set yourself apart from your competitors.

Creating strong brand messaging is one of best ways to get your product or business noticed. So how can smaller businesses do this effectively, without it costing too much? Continue…

The majority of startups and small business owners recognise the power of digital marketing and that having a website is a must have.

With limited funds and marketing budgets, the majority of small business owners tend to buy their website from a creative agency or designer that does everything.

However, as Tim Butler, founder of Innovation Visual explains, this might not be the best course to take.

Continue…

Artificial Intelliegence driving customer satisfactionThe growth of AI is set to be one of the most disruptive technologies in the coming years for businesses of all sizes. Even in these relatively early days of AI, it is already affecting customer experience.

The younger generation have grown up in a world where they are used to a quick and effortless service, and as a result, will lose interest with anything that takes too long or requires too much effort from them.

Here, Prof. Steven Van Belleghem, an expert in customer focus in the digital world, examines the evolution of customer service under Artificial Intelligence. Continue…

How to harness the power of Google for your business

December 7, 2017

Google is the world’s most popular search engine, controlling 79% of the market share and dealing with 3.5 billion searches every day. The power of Google is staggering, but many businesses aren’t fully harnessing this power. To help ensure you’re not missing out, we’ve asked Tim Butler, founder of Innovation Visual to outline how you […]

A Startup’s guide to effectively using promotional materials

November 27, 2017

Making the leap into starting your own business takes a lot of bottle and brings a lot of new challenges. Those early days, as you work to drum up business and generate new customers, will be among the hardest you face. Making sure that your business stands out in your niche is crucial to your […]

How NOT to Network – 7 Business networking mistakes to avoid

November 24, 2017

When you start your own business, one of the first things you need to do is to start promoting it and finding customers? Depending on the type of business you are in, one age-old and sure-fire way to build relationships is through networking. However, if you are to enjoy the full rewards of networking you […]

How to use stories to make your business communication memorable

November 1, 2017

From primitive cave-paintings, etched long before words were first recorded, to modern-day classics such as Harry Potter, the power of stories has been used to move people. Stories we heard as a child – whether it is Aesop’s Fable of the Hare and the Tortoise, or fairy tales such as Cinderella – can create created […]

Onsite & Offsite SEO: How to optimise your output

October 25, 2017

For startups and small businesses, getting down to the nitty gritty of SEO can be incredibly daunting; there are over 200 signals that Google looks for when ranking your website, and few small business owners will even have ever heard the term ‘offsite SEO’ before. With attracting customers to your website becoming an ever-more crucial […]

8 Ways to turn buyers into loyal customers

October 12, 2017

In marketing, there a million ways to reach your customers. You can go big with a billboard, or far with a Facebook post, targeting potential customers city-wide, nationwide and globally. The internet has allowed us more reach than ever before, and while powerful, this means that we can easily lose the humanity of our marketing. […]

Why the human touch is crucial when it comes to customers

October 5, 2017

Customer service is accelerating towards ever greater automation. In some sectors we’re already seeing chatbots and virtual assistants transforming the customer experience. But at what point do the cost efficiencies that technology provide become less compelling, and can the human touch ever be fully replicated or replaced? We asked Chris Cullen, head of sales and […]

How to make your small business a big hit online – A Digital Marketing guide for small business owners

September 12, 2017

For many small business owners, the term ‘digital marketing’ could very well generate a concerned or baffled look, and the temptation to turn around and hide in a darkened room. As an established small business, or even someone setting up a new business, you might know all about offline marketing like posters and billboards, flyers […]

The 3 Pillars of a successful promotional video

August 21, 2017

Video is a potent and wildly effective marketing tool, but only when it is part of a measured and considered content strategy. It is no easy task to succinctly and effectively communicate your brand values and core messaging to an audience in a way that is original and compelling. Before you even begin you need […]

Building your influencing skills and mastering the art of persuasion

August 10, 2017

Start-ups and small businesses have to be prudent in their go-to-market activities. There isn’t the budget to splash out on extensive marketing campaigns, or the time for spray and pray customer targeting. As a business owner, you are often the face of the business at every turn. Whether you’re dealing with customers, suppliers, partners or […]

5 Ways you can use emotion to connect with customers and get more from your marketing

July 26, 2017

The more people feel, the more people buy. That’s the clear conclusion from the last decade of work by two of Britain’s top marketing analysts, Les Binet and Peter Field. They delved into the IPA DataMine – a huge database of ad effectiveness case studies – to find out how advertising really leads to meaningful […]

SME Secret Weapons – How smaller businesses can take on and beat bigger competitors

July 13, 2017

In its 50 years, business book publisher Kogan Page has remained buoyant in a sector that is dominated by much larger companies. The fact that its business is still prospering is testament to a few basic concepts that are as true today as when the company started in 1967. We asked Managing Director, Helen Kogan […]

Real-time marketing – How to do it right

June 27, 2017

Real-time marketing (RTM), the strategy and practice of reacting with immediacy in digital channels to external events and triggers, has been steadily growing in use and popularity. An expanding array of tools and digital channels (e.g., social media and listening capabilities) has made real-time accessible, in theory at least, to virtually every marketer. As digital […]

5 questions you should ask a prospective SEO agency before you consider hiring them

June 19, 2017

A website can be a very powerful marketing tool for start-ups and small businesses. An effective site helps smaller firms to reach out to a huge audience of potential new customers and take on bigger rivals. However, the battle to be found online can be fierce, so if you want your small business website to […]

PR Tips for start-ups

June 16, 2017

As a start-up the chances are your marketing budget is smaller than you’d like, so it’s important to get as much out of it as possible. Although not right for every business startup, PR is a marketing tool that is well worth considering as it builds both awareness and credibility. It can showcase your expertise […]

How to avoid death by PowerPoint – 9 Practical tips to captivate an audience with your presentation

June 9, 2017

You may have attended presentations that dragged or others that gripped people throughout. Perhaps you have given talks yourself and wondered what really makes the difference. Whatever the situation, there are numerous factors that affect your chances of success. Everything you do contributes to the overall audience experience and even small things make a big […]