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Sales, Marketing and PR for small businesses

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improving eliverability in email marketingEmail marketing is an essential tool for small businesses and large enterprises alike. The ability to communicate directly with your target audiences helps attract new prospects and keeps existing customers informed.

However, delivering a good email campaign that hits all the right notes is not as simple as you might think. It’s a complex discipline that is rarely perfected. Continue…

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guide to content marketing

When you are looking for ways to promote your new start-up or small business you will, without doubt, soon hear the words, “content marketing”.

There’s a lot of buzz about content marketing at the moment, but what does it actually mean and how can small business owners use content to help grow their business?

This guide answers those questions, and also offers useful, practical advice if you are considering incorporating content marketing as part of your marketing strategy. Continue…

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where to put your advertising budget

Now that the panic-provoking headlines of “print is dead” have toned down to “well, not quite”, it’s safe to say that we all know there is value in both print and digital marketing.

The question that businesses are now asking themselves, is how exactly do we work out how to divide our budgets between print and digital marketing? Continue…

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Artificial Intelligence driving customer relationshipIn the past, company leaders were focused first and foremost on the development of innovative products and operational excellence.

Today, customer satisfaction is the absolute number one priority – a point confirmed by almost every recent survey of top managers, with 89% of company leaders now seeing customer experience as their biggest differentiator.

Here, customer expert, Prof. Steven Van Belleghem explains why every business leader should view the customer relationship as the key to their future business success.

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How to get customersFinding customers is a vital skill for all startup and small business owners.

Without big advertising budgets or marketing campaigns to bring new customers to your door, you need to know the smart ways to attract clients.

To help you succeed, we asked growth coach and author, Robin Waite to reveal how to cut through the noise to reach customers.

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digital marketing - new developments & key trends 2018Digital marketing never stays static, and 2018 is going to be no exception.

As a small business owner, or the person responsible for marketing in a small organisation, what do you need to know at the start of this year to stay ahead of your competition?

We asked Tim Butler, founder of Innovation Visual, to reveal the key digital marketing trends that every business owner will need to get to grips with in 2018. Continue…

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A lot of small businesses start using AdWords in the hope that it will help them increase sales with small investment. This isn’t true.

Yes, AdWords can help you increase sales but only with the right investment.

To get the return on investment you’re hoping for, you will need to set up your account properly and invest the right amount of money. Continue…

When you’re starting a new business or part of a small team, public speaking is an essential skill and yet one that many of us fear so much.

As a small business owner you need to be the face of your own business and being able to impress rooms full of people will open lots for doors for you.

So how can you overcome your fears of speaking to an audience? Lyn Roseaman, explains. Continue…

Blogging is something a lot of small business owners do. When it’s done well it can be a great low-cost way to reach out to potential customers.

However, many new businesses can find that the effort they put into their blog isn’t as well rewarded as they’d hoped.

So to help you realise all the benefits blogging can bring to your business, we’ve asked Luke Budka, of TopLine Comms to reveal 5 ways to make sure that your blog gets the desired results. Continue…

Branding tips for small businessesThe number of businesses in the UK is at a record high. It’s exciting the country is a fantastic place to start a business, but, it also means today’s business landscape is more competitive than ever before.

With lots of competition for customers it’s imperative you find ways to stand out in a crowded marketplace and set yourself apart from your competitors.

Creating strong brand messaging is one of best ways to get your product or business noticed. So how can smaller businesses do this effectively, without it costing too much? Continue…

The majority of startups and small business owners recognise the power of digital marketing and that having a website is a must have.

With limited funds and marketing budgets, the majority of small business owners tend to buy their website from a creative agency or designer that does everything.

However, as Tim Butler, founder of Innovation Visual explains, this might not be the best course to take.

Continue…

Artificial Intelliegence driving customer satisfactionThe growth of AI is set to be one of the most disruptive technologies in the coming years for businesses of all sizes. Even in these relatively early days of AI, it is already affecting customer experience.

The younger generation have grown up in a world where they are used to a quick and effortless service, and as a result, will lose interest with anything that takes too long or requires too much effort from them.

Here, Prof. Steven Van Belleghem, an expert in customer focus in the digital world, examines the evolution of customer service under Artificial Intelligence. Continue…

Using Google services to boost your businessGoogle is the world’s most popular search engine, controlling 79% of the market share and dealing with 3.5 billion searches every day.

The power of Google is staggering, but many businesses aren’t fully harnessing this power.

To help ensure you’re not missing out, we’ve asked Tim Butler, founder of Innovation Visual to outline how you can make the most of Google for your business. Continue…

Making the leap into starting your own business takes a lot of bottle and brings a lot of new challenges.

Those early days, as you work to drum up business and generate new customers, will be among the hardest you face.

Making sure that your business stands out in your niche is crucial to your success. But how can you do that?

Continue…

How to network successfullyWhen you start your own business, one of the first things you need to do is to start promoting it and finding customers?

Depending on the type of business you are in, one age-old and sure-fire way to build relationships is through networking.

However, if you are to enjoy the full rewards of networking you need to know what you are doing. Continue…

Making memorable communication with storiesFrom primitive cave-paintings, etched long before words were first recorded, to modern-day classics such as Harry Potter, the power of stories has been used to move people.

Stories we heard as a child – whether it is Aesop’s Fable of the Hare and the Tortoise, or fairy tales such as Cinderella – can create created ever-lasting memories, so the power of a good story should not be under-estimated.

And when it comes to business, there are lots of ways we can use stories to really get our message across. Whether it’s to our colleagues in a team meeting, an audience at a speech, prospective customers at a trade show, or potential investors at a pitch, you can use the skills of a great story-teller to win people over.

But how exactly can we do this? We asked Christopher Hirsch of Toastmasters International, to tell us his story. Continue…

Offsite and onsite SEO tips for small business websiteFor startups and small businesses, getting down to the nitty gritty of SEO can be incredibly daunting; there are over 200 signals that Google looks for when ranking your website, and few small business owners will even have ever heard the term ‘offsite SEO’ before.

With attracting customers to your website becoming an ever-more crucial task for small businesses, we asked Magnus Linklater, MD of content and SEO agency, Bespoke Digital to outline what you need to know about onsite and offsite SEO. Continue…

Customer Loyalty Service

In marketing, there a million ways to reach your customers. You can go big with a billboard, or far with a Facebook post, targeting potential customers city-wide, nationwide and globally.

The internet has allowed us more reach than ever before, and while powerful, this means that we can easily lose the humanity of our marketing.

When it comes to retaining your customers, this humanity is crucial. Will your customers still be with you once serious product competition appears on the horizon, ready to snap up your valued buyers with slashed prices and easier delivery means?

Continue…

Artificial Intelliegence and human touch in customer contact

Customer service is accelerating towards ever greater automation. In some sectors we’re already seeing chatbots and virtual assistants transforming the customer experience.

But at what point do the cost efficiencies that technology provide become less compelling, and can the human touch ever be fully replicated or replaced?

We asked Chris Cullen, head of sales and marketing at outsourced customer contact specialist, Echo Managed Services, to assess the changing consumer communication landscape and to explain how businesses can incorporate new solutions alongside traditional methods of customer contact. Continue…

digital marketing tools

For many small business owners, the term ‘digital marketing’ could very well generate a concerned or baffled look, and the temptation to turn around and hide in a darkened room.

As an established small business, or even someone setting up a new business, you might know all about offline marketing like posters and billboards, flyers and direct mail, and word-of-mouth advertising, but when it comes to promoting your business online, it’s unchartered territory.

So to help you safely navigate the online marketing landscape, conquer new marketing activities and promote your business in the digital world, here’s a small business guide to the basics of digital marketing; Continue…

The 3 Pillars of a successful promotional video

August 21, 2017

Video is a potent and wildly effective marketing tool, but only when it is part of a measured and considered content strategy. It is no easy task to succinctly and effectively communicate your brand values and core messaging to an audience in a way that is original and compelling. Before you even begin you need […]

Building your influencing skills and mastering the art of persuasion

August 10, 2017

Start-ups and small businesses have to be prudent in their go-to-market activities. There isn’t the budget to splash out on extensive marketing campaigns, or the time for spray and pray customer targeting. As a business owner, you are often the face of the business at every turn. Whether you’re dealing with customers, suppliers, partners or […]

5 Ways you can use emotion to connect with customers and get more from your marketing

July 26, 2017

The more people feel, the more people buy. That’s the clear conclusion from the last decade of work by two of Britain’s top marketing analysts, Les Binet and Peter Field. They delved into the IPA DataMine – a huge database of ad effectiveness case studies – to find out how advertising really leads to meaningful […]

SME Secret Weapons – How smaller businesses can take on and beat bigger competitors

July 13, 2017

In its 50 years, business book publisher Kogan Page has remained buoyant in a sector that is dominated by much larger companies. The fact that its business is still prospering is testament to a few basic concepts that are as true today as when the company started in 1967. We asked Managing Director, Helen Kogan […]

Real-time marketing – How to do it right

June 27, 2017

Real-time marketing (RTM), the strategy and practice of reacting with immediacy in digital channels to external events and triggers, has been steadily growing in use and popularity. An expanding array of tools and digital channels (e.g., social media and listening capabilities) has made real-time accessible, in theory at least, to virtually every marketer. As digital […]

5 questions you should ask a prospective SEO agency before you consider hiring them

June 19, 2017

A website can be a very powerful marketing tool for start-ups and small businesses. An effective site helps smaller firms to reach out to a huge audience of potential new customers and take on bigger rivals. However, the battle to be found online can be fierce, so if you want your small business website to […]

PR Tips for start-ups

June 16, 2017

As a start-up the chances are your marketing budget is smaller than you’d like, so it’s important to get as much out of it as possible. Although not right for every business startup, PR is a marketing tool that is well worth considering as it builds both awareness and credibility. It can showcase your expertise […]

How to avoid death by PowerPoint – 9 Practical tips to captivate an audience with your presentation

June 9, 2017

You may have attended presentations that dragged or others that gripped people throughout. Perhaps you have given talks yourself and wondered what really makes the difference. Whatever the situation, there are numerous factors that affect your chances of success. Everything you do contributes to the overall audience experience and even small things make a big […]

Transforming your sales strategy with research-led prospecting

June 7, 2017

Prospecting is the foundation of B2B sales strategies. Or at least, it should be. Many businesses aren’t prospecting as well as they could be, if at all. Research-led sales prospecting is a highly targeted, measurable way of identifying businesses for your salespeople to approach. It is important to realise that prospecting is not lead generation. […]

How to harness the power of business blogging

May 23, 2017

Setting up and running a small business isn’t easy. We all know that. The first few years are often spent seeking the answers to — what seems like — a never ending list of questions, like, “Who is my target audience?” and “How do I reach them?” Whatever industry you’re in, we all strive for […]

Local SEO for Startups: What you need to know before you start

May 8, 2017

According to recent research by Google on search behaviour, a whopping 50% of all people who conducted searches on local businesses visited the business the same day. If you’re a startup owner and serve clients locally, this might sound like music to your ears. People who conduct local searches are highly motivated and are looking […]

The 4 Rs of getting more business from your existing customer base

May 5, 2017

Marketing is about getting more business – and that includes getting more value out of your existing customer base – through delivering them multiple times the value you get. If all you did was chase new clients, then you would be regularly losing the ones you already have, which means you would need to be […]

5 ways for small businesses to get smarter about using data

May 2, 2017

Many small business owners view ‘big data’ as something exclusively for large businesses. But that isn’t the case. Astute small business can benefit from using data to grow sales. To help business owners understand more about ‘big data’ and how they can benefit from it too, we asked Oliver Rowbory to explain;

6 Steps to setting up your first ‘Pop-Up Shop’

April 26, 2017

Pop-up shops are an excellent way to test new ideas and products, engage with your target market and get feedback from potential customers, without making a big, long-term investment. In addition to their value as a testing ground for new concepts and new businesses, pop-up shops are becoming increasingly popular as a way for existing […]

“Can you do it cheaper?” – Giving great answers to tough questions about your prices

March 10, 2017

“Will you give us a discount on that figure?” “Can you match the lower price I can get down the street?” “Can’t you do it cheaper?” These are the kind of questions people running start-ups and small businesses get asked an awful lot. But what are the best answers to give? Here, we look at […]

How start-ups can get the most from digital marketing

February 24, 2017

Starting your own business means you suddenly become the owner of several hats – one for selling, one for bookkeeping, one for planning, one for looking after customers and one for marketing to name but a few. The marketing element of a start-up is one of the most complex, especially given the changing ways small […]