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Gaining website backlinks with Digital PR


There are a whole range of ways that you can build backlinks to your business’s website, from guest posting to tactical link audits and on-site asset creation. However, the amount of time and effort it takes to get each link can become a barrier, particularly when you have limited resources. Continue…

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Using Visual Merchandising on website

 

Visuals help people retain information up to 55% more effectively. Therefore, if you want your business’s products to be top-of-mind for consumers, you must have a visual merchandising strategy in place.

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Guide to digital signage for small business

Imagine your smartphone or tablet scaled up and delivering information in the high street, restaurant or hospital. That’s what a digital signage system looks like and it’s an engaging way to transmit information to your audience, whatever the focus of your small business.

To help you take advantage of the opportunity it offers, here’s our small business guide to digital signage. Continue…

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Ethical link-building for SEO

Google regards links as a principal ranking signal and there is no evidence to suggest that this is set to change in the future. It therefore goes without saying that building the right links to your website will help you to rank well in search engine results pages (SERPs). Continue…

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how to measure results from your social media efforts

Continuous testing, benchmarking and learning is a cornerstone of all social media activity. It will help you identify areas of relative under-performance, potential risks and opportunities to generate better results. Continue…

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A lot of small businesses start using AdWords in the hope that it will help them increase sales with small investment. This isn’t true.

Yes, AdWords can help you increase sales but only with the right investment.

To get the return on investment you’re hoping for, you will need to set up your account properly and invest the right amount of money. Continue…

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all employees enjoying selling

The saying goes we hate to be sold but love to buy. However, the same can be said for how people feel about being involved in selling. We all love to help people buy but only a few feel comfortable with being seen to sell to someone.

In the past, this worked well, as the “sales” team were primarily responsible for doing the legwork knocking on doors and finding people to sell to. The trade-off for the company culture was that some individuals in the sales team then behaved like minor gods expecting all to fall before them. Continue…

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Marketing process for scale up businesses

For business founders, the “To Do” list is never ending, especially when faced with external demands from investors and stakeholders.

The need to increase revenue becomes an all-encompassing obsession, and it’s easy to forget “secondary” tasks – like marketing – that help to fill the sales pipeline.

But failing to build an effective marketing strategy will cause your growth plans to stall. And if you cannot demonstrate ongoing, increasing sales, it becomes harder than ever to secure subsequent rounds of funding. Miss your growth targets and stakeholders are often less than forgiving. Continue…

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Advice on filming in public spaces

More and more small businesses coming round to the power of using video to establish their brand presence and promote their products or services.

With the technology to make professional looking brand film, becoming increasingly affordable, a little bit of production knowledge and know-how can go a long way.

Of course it’s not just a case of grabbing a camera and shooting. A proper video strategy is essential but so too is an understanding of the logistical, technical and legal hurdles you’ll need to overcome, especially if you’re going to be filming outside a studio. Continue…

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marketing psychology - using emotion to connect with customers

The more people feel, the more people buy. That’s the clear conclusion from the last decade of work by two of Britain’s top marketing analysts, Les Binet and Peter Field.

They delved into the IPA DataMine – a huge database of ad effectiveness case studies – to find out how advertising really leads to meaningful business effects, going beyond short-term sales spikes to look at profit growth and market share gain.

So what is the key to effective marketing, and how can businesses apply this to their marketing techniques to boost sales and grow profits? We asked Tom Ewing to explain;

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Tips on choosing CRM software

Are you struggling to get your sales and marketing processes clear, consistent and measureable?

If so, it may be time to invest in a CRM system. If used correctly such a platform can benefit fast-growing businesses and allow them to build their customer base whilst maintaining that personalised relationship which is essential for both B2B and B2C companies in today’s world.

To help you understand how CRM software can help you to boost sales, and what to look out for when choosing a CRM system, we asked Robert Stead of The Marketing Centre to share his insight; Continue…

WHat Google Rankbrain is and how it can help your website succeed 

Google RankBrain first rolled out in 2015. Unlike Google’s many previous updates it uses machine-learning and AI for the first time, in order to help better refine search results, especially in cases of rare, ambiguous or one-of-a-kind queries.

Understanding more about Rankbrain can help your website succeed, so we asked digital marketing expert, Paul Morris of Superb Digital, to explain what Google’s RankBrain is, how it works, where it’s going and why, as a small business owner, you should care. Continue…

how small business beat big businessIn its 50 years, business book publisher Kogan Page has remained buoyant in a sector that is dominated by much larger companies.

The fact that its business is still prospering is testament to a few basic concepts that are as true today as when the company started in 1967. We asked Managing Director, Helen Kogan to share her experiences of how a smaller business can gain competitive advantage over bigger, dominant competitors. Continue…

eCommerce success tips for small businesses

Ecommerce now accounts for 17% of all UK consumer sales and it’s only going to keep growing. Yet, despite this growth, it is still hard to make it in the online marketplace.

Competition is tough, it requires both technical and business savvy, and you need to work much harder to gain trust.

Simply having a great idea for a business isn’t enough. If it were, there wouldn’t be so many poorly reviewed retailers on Trustpilot, so many horror stories of poor products and services, and so many rubbish websites.

To help you succeed online, we asked entrepreneur Stuart Maclaren, to share his 7 top tips for ecommerce success. Continue…

Micro Influencer marketing for small businesses

The way in which audiences are perceiving and consuming marketing content is changing rapidly. The digital sphere has changed the nature of how we, as consumers, respond to advertising, with the result that many traditional techniques just aren’t cutting it any more.

Consumers are digitally literate and don’t have any qualms about voicing their dislike of traditional advertising. Continue…

Tips to succeed with exporting to AsiaUK exports to Asia are now worth 18% of the UK export market – that’s £98.6 billion. China is now the eighth largest export market for the UK – with India and Singapore being among the UK’s largest trading partners in the commonwealth.

Trading to Asia offers an entirely new world of possibility for UK businesses to export their products and to build a global brand – and with Brexit fast approaching and the future of British trading unclear, exporting to Asia is becoming increasingly popular. Continue…

Nowadays, everybody knows that social networks play a significant role in the promotion of a company.

That’s why having an engaged and active community on Facebook can make all the difference to your business.

But if you don’t know what you’re doing, building Facebook friends can take a lot of time and effort. So to help you to quickly build your Facebook fans, here are 5 simple steps you should take. Continue…

helping not selling

Technology is constantly advancing and with technological advancement comes change. If you want your business to stay competitive, then you must be prepared to embrace technological changes.

You may think that you understand the current sales market, however, the sales game is changing, and these changes are coming about thanks to technology.

If you want to achieve sales success it is no longer about selling, but about helping. Continue…

how to get free publicity in local newspapers and media outletsGetting coverage in your local press may not have the kudos of being featured in national newspapers but it often delivers a better return on investment, especially to locally-based businesses.

For small businesses, local newspapers are a more realistic target for press coverage than the national press. Readers of local papers want to read about local news, stories and events so if you can help a journalist deliver this, then you are well on the way to getting valuable press coverage for your business.

Continue…

Using Google My Business to get customersTo generate new leads in today’s online world, your business needs to be optimised for search engines – in particular Google.

Most small businesses know this and invest good time and money in their online strategy.

The challenge lies in achieving sustained search success and business map listings are a key part of this. Here’s how to achieve this with Google My Business. Continue…

3 Ways Inbound Marketing can help grow your sales

May 2, 2018

Inbound marketing is an essential tool for any online business. By creating and distributing useful content, the aim is to attract potential customers to your products and services. Ultimately the purpose of inbound marketing is to create sales. So, here we examine ways that you can hone your inbound marketing tactics to engage with more […]

Direct mail or email – Which marketing option is better for my business?

April 27, 2018

Technology has enabled us to communicate faster than ever. In the digital age, email tops the list of many people’s favoured way of communication, mainly because it’s faster than letters – or even phone calls. So, in a world where communication is dominated by instant messaging, email and social media, is there still a place […]

How to improve your email deliverability

March 27, 2018

Email marketing is an essential tool for small businesses and large enterprises alike. The ability to communicate directly with your target audiences helps attract new prospects and keeps existing customers informed. However, delivering a good email campaign that hits all the right notes is not as simple as you might think. It’s a complex discipline […]

A Practical guide to Content Marketing for small business owners and start-ups

March 9, 2018

When you are looking for ways to promote your new start-up or small business you will, without doubt, soon hear the words, “content marketing”. There’s a lot of buzz about content marketing at the moment, but what does it actually mean and how can small business owners use content to help grow their business? This […]

How to balance your digital and print marketing

March 6, 2018

Now that the panic-provoking headlines of “print is dead” have toned down to “well, not quite”, it’s safe to say that we all know there is value in both print and digital marketing. The question that businesses are now asking themselves, is how exactly do we work out how to divide our budgets between print […]

Why the customer relationship should now be TOP priority for any business

February 19, 2018

In the past, company leaders were focused first and foremost on the development of innovative products and operational excellence. Today, customer satisfaction is the absolute number one priority – a point confirmed by almost every recent survey of top managers, with 89% of company leaders now seeing customer experience as their biggest differentiator. Here, customer […]

4 Simple Steps to finding more customers

February 8, 2018

Finding customers is a vital skill for all startup and small business owners. Without big advertising budgets or marketing campaigns to bring new customers to your door, you need to know the smart ways to attract clients. To help you succeed, we asked growth coach and author, Robin Waite to reveal how to cut through […]

The Changing Face of Digital Marketing: What small businesses need to know for 2018

January 29, 2018

Digital marketing never stays static, and 2018 is going to be no exception. As a small business owner, or the person responsible for marketing in a small organisation, what do you need to know at the start of this year to stay ahead of your competition? We asked Tim Butler, founder of Innovation Visual, to […]

How to overcome your speaking nerves by turning fear into your friend

January 11, 2018

When you’re starting a new business or part of a small team, public speaking is an essential skill and yet one that many of us fear so much. As a small business owner you need to be the face of your own business and being able to impress rooms full of people will open lots […]

5 Ways to make your blog content SEO-friendly

January 5, 2018

Blogging is something a lot of small business owners do. When it’s done well it can be a great low-cost way to reach out to potential customers. However, many new businesses can find that the effort they put into their blog isn’t as well rewarded as they’d hoped. So to help you realise all the […]

5 ways small businesses can effectively communicate brand messages without big budgets

January 3, 2018

The number of businesses in the UK is at a record high. It’s exciting the country is a fantastic place to start a business, but, it also means today’s business landscape is more competitive than ever before. With lots of competition for customers it’s imperative you find ways to stand out in a crowded marketplace […]

9 of the Best & Fastest ways to improve your website results

December 19, 2017

The majority of startups and small business owners recognise the power of digital marketing and that having a website is a must have. With limited funds and marketing budgets, the majority of small business owners tend to buy their website from a creative agency or designer that does everything. However, as Tim Butler, founder of […]

Intelligent Customer Service: How AI is transforming experience of customers

December 8, 2017

The growth of AI is set to be one of the most disruptive technologies in the coming years for businesses of all sizes. Even in these relatively early days of AI, it is already affecting customer experience. The younger generation have grown up in a world where they are used to a quick and effortless […]

How to harness the power of Google for your business

December 7, 2017

Google is the world’s most popular search engine, controlling 79% of the market share and dealing with 3.5 billion searches every day. The power of Google is staggering, but many businesses aren’t fully harnessing this power. To help ensure you’re not missing out, we’ve asked Tim Butler, founder of Innovation Visual to outline how you […]

A Startup’s guide to effectively using promotional materials

November 27, 2017

Making the leap into starting your own business takes a lot of bottle and brings a lot of new challenges. Those early days, as you work to drum up business and generate new customers, will be among the hardest you face. Making sure that your business stands out in your niche is crucial to your […]

How NOT to Network – 7 Business networking mistakes to avoid

November 24, 2017

When you start your own business, one of the first things you need to do is to start promoting it and finding customers? Depending on the type of business you are in, one age-old and sure-fire way to build relationships is through networking. However, if you are to enjoy the full rewards of networking you […]