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Sales, Marketing and PR for small businesses

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Why trust-based selling will accelerate your business growth

February 23, 2017
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We live in incredible times of change; there’s no disputing that. Old business models are dying out, new business models and disrupting technologies are being born every day that are turning industries on their head. At the same time, trust is at its lowest level ever. We no longer trust politicians, we no longer trust […]

Why 95% of your website visitors don’t buy, and what YOU can do about it

February 9, 2017

If you’ve been involved in running a website, you’ll know that it’s relatively “easy” to get eyeballs on your site. Throw money at it and they will come. But, it’s getting those visitors to take action, to buy from you – that’s the hard part. So it’s no wonder that a website’s ‘Conversion Rate’ is […]

Build a Brand, Build a Business

January 24, 2017

If you’re starting a new business you’ll, no doubt, want to establish and build a strong brand. Doing so will bring huge benefits over the long-term, helping you to stand out from the crowd, generate more customers and ultimately build a more valuable business. But how do you build a brand, and where do you […]

Build a brand, build a business – Part 2

January 24, 2017

…continued from Part 1 of Build a Brand, Build a Business

What is the purpose of your business?

December 22, 2016

When you are starting a business, you will need to answer many questions. However, one of the most fundamental questions any business owner will be asked is, what is the purpose of your business? So what would your answer be? How you answer the question, has a significant bearing on whether your business is likely […]

When to get SEO for your website, and when not to

December 13, 2016

SEO has become an integral part of online marketing. If you want your business to be seen online, the general consensus is that SEO is absolutely essential. Committing to a high quality SEO campaign can take up a lot of time and make demands on a startup’s budget that not everyone can meet. But seeking […]

5 Questions to ask before you stand up and deliver a presentation

December 8, 2016

As a business owner you are your own best marketing tool. Presenting in public not only highlights your business, it also establishes your credibility, makes your listeners trust you (and people prefer to do business with those they trust) and generates leads. But, even if you have a stunning presentation with fabulous visuals, you can […]

How to plan and implement a successful email marketing campaign

December 5, 2016

For a small business, email marketing offers an inexpensive but effective and efficient way to engage with your customers, and attract new ones – so long as the right planning has been put in place first. It creates and maintains communication, helping to keep your brand front of mind and build customer loyalty. Campaigns can […]

The 10 things you’re doing wrong in your presentations (and how to fix them)

November 24, 2016

It doesn’t matter how many presentation skills training courses we’ve been on or how many truly terrible presentations we’ve seen, we all end up falling into the same old traps when we present, pitch or speak in public. To help you avoid making yawn-inducing presentation mistakes we asked Steve Bustin, author of The Authority Guide to […]

How the lines between online and offline retail are blurring, and how to capitalise on this trend

November 23, 2016

Let’s start with a sobering statistic: Retailers opened the lowest number of new stores in the last 5 years in the first half of 2016. What’s more, 15 stores pulled down their shutters for the last time every day. Altogether, that means nearly 2000 more stores were closed than opened in that six-month period. Today, […]

Turn your website browsers into buyers with personalised product recommendations

November 18, 2016

Understand how to shape the customer journey and convert browsers into buyers. The more relevant you make your website for each visitor, the longer they’ll stay, the more they’ll do, the more they’ll spend, and the more they’ll tell other people. And a great way to do this is to make the experience more personal. […]

Why 1 in 3 Customers don’t buy your full range of products or services

November 17, 2016

One in three customers do not buy your complete range of products and services. Why? Well the answer is very simple! It’s because they don’t know you offer them! So is your business unknowingly falling victim of this profit-crushing statistic? A thought-provoking question, isn’t it?

How to out-think your business competition

November 10, 2016

A standard approach to the resolution of business problems is to ‘brainstorm’ a range of possible solutions. The problem is that the method doesn’t work! How many times have you sat through a brainstorming session and thought ‘I could have produced that list of solutions on my own?’ How many times has the most senior […]

Customer Power: Real world examples of why it’s crucial to get the balance right

October 7, 2016

Customer-centricity is one of the hottest topic in business today. Across the world, companies of all sizes are looking for new ways to become more customer-centric in order to give themselves a competitive advantage in a decreasingly loyal marketplace. Unfortunately, however, for many businesses the phrase “give them an inch; they’ll take a mile” is […]

5 steps to kick-starting growth in your business

September 22, 2016

You’ve established a company, it’s successful, and everything is running smoothly. Congratulations, that’s a fantastic feat. But… … at some point every company will find that its growth has plateaued. Although things are stable, stimulating growth becomes an issue and the company isn’t climbing to the next level. When this happens to you, do not […]

6 Easy steps to get better results from your small business website

August 25, 2016

We live in a connected age where you can purchase pretty much anything you want at the touch of a button on your smartphone, tablet, laptop or computer. With this in mind, you may find it surprising to learn that not all businesses are tapping into this, or even quite know how to.

5 Ways data analytics can help you generate more leads and get the most out of your marketing spend

August 17, 2016

Lead generation is absolutely crucial to identifying potential customers that are interested in you business’s products and services. With online leads coming from various sources such as search engines, email marketing, banner advertising and social media, you need to take an informed approach so you can reduce waste and focus your marketing budget on the […]

How to attract customers from heaven – not clients from hell!

August 8, 2016

You’ve done your market research, you’ve got a solid business plan, you’ve registered your company and pulled together funding, suppliers and everything else you need to start your new business. You’re ready to trade – you just need some customers. However, not all customers are created equal; some are a delight to deal with, while […]

Become a better negotiator – 5 steps to asking powerful questions

August 2, 2016

Negotiations are something all of us need to do every day. Whether it is securing a sale, negotiating a discount with a supplier or simply making arrangements with friends and family (children make particularly good negotiators!), the kind of questions we ask influences the final outcome for everyone. The quality of the questions you ask […]

The 7 Key elements of an effective direct mail campaign

July 29, 2016

In a world dominated by ever-updating newsfeeds and 140 character exchanges, it seems that the traditional practice of direct mail has no place in modern communication, particularly as businesses look to utilise cheaper, faster ways to communicate with their consumers. However, overloaded inboxes and newsfeeds that update faster than you can blink means that direct […]

Advertising online – The 3 most popular options for small businesses

July 20, 2016

In a world where over three billion people use the internet, and no one can put down their smartphone or tablet, it seems obvious that startups and small businesses would look to advertise their products and services online. Paid advertising puts your brand in front of a defined audience, and encourages them to make a […]

The “Magic 10” Tips on networking – how the experts build great networks

July 14, 2016

“Networking is always important when it’s real, and it’s always useless when it’s fake.” – Seth Godin   When I decided to investigate how some of the most successful networkers operated both online and offline, I was desperate to know the “differences”. Some of the greatest teachers of our time encourage their followers to look […]

7 clever copywriting secrets for business owners

June 21, 2016

If there’s one marketing skill you should focus on developing above all others it is copywriting. The ability to passionately sell a product or service in the written word is something that will never go out of fashion. And the reality is that few people will be able to do it as well for your […]

The 5 unbreakable rules of free publicity

June 1, 2016

Good publicity can help to propel your small business to another level. Sadly many small businesses don’t make any effort to get any press coverage because they think it’s impossibly difficult to do so. However, it is really simple to get free publicity for your business. In fact, the reason that many businesses get it […]

10 Top tips for small businesses starting out with social media

May 23, 2016

We’ve all heard it; “You just have to be using social media marketing.” And the response from many business owners is; “I’m keen to try using social media to promote my small business but I’m not sure where to start.” If this sounds like you, here are ten simple but effective tips that will help […]

5 killer phrases that all negotiators should know

May 18, 2016

Negotiations can often be a mysterious process. Maybe the conversation has reached a sticky point, no one is budging and tempers are beginning to rise. Then one person says something and the whole situation transforms. You strike a great deal and everyone is best friends. How did that happen? How did they know just what […]

How email can deepen customer relationships and transform online conversions

May 11, 2016

When considering great customer experience (CX), it can be helpful to picture a shopkeeper. The more we visit the shop, the better the shopkeeper gets to know us. After a few visits, the shopkeeper initially learns our name; then what products we like and have previously purchased; when we’re likely to need more of them; […]

The power of referrals – How tradesmen can win new customers online

May 4, 2016

Traditionally, tradesmen have thrived on word-of-mouth recommendations, but in today’s marketplace online referrals can have a big influence on whether a customer decides to employ your services. By the nature of their work, trades people cannot be expected to be experts in generating business online so we asked Jonny Lawrence, a digital marketing expert at […]

Marketing your small business through YouTube – The 4 essential steps to success

April 7, 2016

No longer uniquely the home of shaky phone cam footage of comedy pets, YouTube has become a truly global broadcasting powerhouse. Sure, there are still grainy home videos aplenty, but these days YouTube is as much about film trailers, news channels, comedy sketches and even dedicated web series. With one billion unique visitors every single […]

The sales strategy secrets that drive sustainable, profitable sales

March 21, 2016

A key part of any business development goal is creating an efficient sales strategy that gets your products or services in front of the right people and invites them to make a purchase. Successful business leaders understand that the sales process is the lifeblood of the company. Without an efficient, productive means of making sales, […]

How to grow referrals with Strategic Alliances – And 5 features that make for fruitful partners

March 8, 2016

In the world of marketing, Word of Mouth has great, well … word of mouth. According to WOMMA (the Word of Mouth Marketing Association), word of mouth marketing is considered to be more effective than traditional marketing by 64% of marketers. You may be thinking they would say that, wouldn’t they, but their survey is […]

How winning an award can get your business noticed, PLUS 5 ways to reap your prize’s full potential

February 11, 2016

One of the time-tested ways of establishing yourself as a standard in your industry is to win an award. An industry-recognised award serves as an independent endorsement of your company’s quality. And more importantly it’s an evaluation that potential customers are more likely to trust, than any marketing material you can produce. We know that social […]

Why skilled negotiators don’t look to ‘win’ a negotiation but are driven by ‘profit maximisation’

February 5, 2016

Negotiating is a fundamental part of how business gets done and takes place millions of times a day around the world. But that doesn’t stop many business owners from avoiding it. If you can take control of yourself, your values and prejudices, your need for fairness, and your ego, you can start achieving the best […]

How to use Facebook to grow your small business

February 1, 2016

Facebook is the second biggest site in the world, with us Brits being some of its most prolific users. 59% of UK residents use Social Media on a daily basis; which means that Facebook presents some great marketing opportunities for businesses. If you can get your users to share information about your products and services […]

Write the right book to help promote your business

January 25, 2016

Writing a book can be an extremely useful tool to help you promote your business or new start-up. Being a book author, immediately gives you kudos and extra authority, but only if your book is produced properly. In most areas of business, winging it is rarely (if ever) a good idea. Each aspect of your […]

5 common branding mistakes to avoid making with your small business

January 12, 2016

Every business – even yours – has a brand. One common misconception is that your brand is your logo. Your logo is a single visual representation of your brand, but it is not your brand.