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Sales, Marketing and PR for small businesses

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The 7 Key elements of an effective direct mail campaign

July 29, 2016

In a world dominated by ever-updating newsfeeds and 140 character exchanges, it seems that the traditional practice of direct mail has no place in modern communication, particularly as businesses look to utilise cheaper, faster ways to communicate with their consumers. However, overloaded inboxes and newsfeeds that update faster than you can blink means that direct […]

Advertising online – The 3 most popular options for small businesses

July 20, 2016

In a world where over three billion people use the internet, and no one can put down their smartphone or tablet, it seems obvious that startups and small businesses would look to advertise their products and services online. Paid advertising puts your brand in front of a defined audience, and encourages them to make a […]

The “Magic 10” Tips on networking – how the experts build great networks

July 14, 2016

“Networking is always important when it’s real, and it’s always useless when it’s fake.” – Seth Godin   When I decided to investigate how some of the most successful networkers operated both online and offline, I was desperate to know the “differences”. Some of the greatest teachers of our time encourage their followers to look […]

7 clever copywriting secrets for business owners

June 21, 2016

If there’s one marketing skill you should focus on developing above all others it is copywriting. The ability to passionately sell a product or service in the written word is something that will never go out of fashion. And the reality is that few people will be able to do it as well for your […]

The 5 unbreakable rules of free publicity

June 1, 2016

Good publicity can help to propel your small business to another level. Sadly many small businesses don’t make any effort to get any press coverage because they think it’s impossibly difficult to do so. However, it is really simple to get free publicity for your business. In fact, the reason that many businesses get it […]

10 Top tips for small businesses starting out with social media

May 23, 2016

We’ve all heard it; “You just have to be using social media marketing.” And the response from many business owners is; “I’m keen to try using social media to promote my small business but I’m not sure where to start.” If this sounds like you, here are ten simple but effective tips that will help […]

5 killer phrases that all negotiators should know

May 18, 2016

Negotiations can often be a mysterious process. Maybe the conversation has reached a sticky point, no one is budging and tempers are beginning to rise. Then one person says something and the whole situation transforms. You strike a great deal and everyone is best friends. How did that happen? How did they know just what […]

How email can deepen customer relationships and transform online conversions

May 11, 2016

When considering great customer experience (CX), it can be helpful to picture a shopkeeper. The more we visit the shop, the better the shopkeeper gets to know us. After a few visits, the shopkeeper initially learns our name; then what products we like and have previously purchased; when we’re likely to need more of them; […]

The power of referrals – How tradesmen can win new customers online

May 4, 2016

Traditionally, tradesmen have thrived on word-of-mouth recommendations, but in today’s marketplace online referrals can have a big influence on whether a customer decides to employ your services. By the nature of their work, trades people cannot be expected to be experts in generating business online so we asked Jonny Lawrence, a digital marketing expert at […]

Marketing your small business through YouTube – The 4 essential steps to success

April 7, 2016

No longer uniquely the home of shaky phone cam footage of comedy pets, YouTube has become a truly global broadcasting powerhouse. Sure, there are still grainy home videos aplenty, but these days YouTube is as much about film trailers, news channels, comedy sketches and even dedicated web series. With one billion unique visitors every single […]

The sales strategy secrets that drive sustainable, profitable sales

March 21, 2016

A key part of any business development goal is creating an efficient sales strategy that gets your products or services in front of the right people and invites them to make a purchase. Successful business leaders understand that the sales process is the lifeblood of the company. Without an efficient, productive means of making sales, […]

How to grow referrals with Strategic Alliances – And 5 features that make for fruitful partners

March 8, 2016

In the world of marketing, Word of Mouth has great, well … word of mouth. According to WOMMA (the Word of Mouth Marketing Association), word of mouth marketing is considered to be more effective than traditional marketing by 64% of marketers. You may be thinking they would say that, wouldn’t they, but their survey is […]

How winning an award can get your business noticed, PLUS 5 ways to reap your prize’s full potential

February 11, 2016

One of the time-tested ways of establishing yourself as a standard in your industry is to win an award. An industry-recognised award serves as an independent endorsement of your company’s quality. And more importantly it’s an evaluation that potential customers are more likely to trust, than any marketing material you can produce. We know that social […]

Why skilled negotiators don’t look to ‘win’ a negotiation but are driven by ‘profit maximisation’

February 5, 2016

Negotiating is a fundamental part of how business gets done and takes place millions of times a day around the world. But that doesn’t stop many business owners from avoiding it. If you can take control of yourself, your values and prejudices, your need for fairness, and your ego, you can start achieving the best […]

How to use Facebook to grow your small business

February 1, 2016

Facebook is the second biggest site in the world, with us Brits being some of its most prolific users. 59% of UK residents use Social Media on a daily basis; which means that Facebook presents some great marketing opportunities for businesses. If you can get your users to share information about your products and services […]

Write the right book to help promote your business

January 25, 2016

Writing a book can be an extremely useful tool to help you promote your business or new start-up. Being a book author, immediately gives you kudos and extra authority, but only if your book is produced properly. In most areas of business, winging it is rarely (if ever) a good idea. Each aspect of your […]

5 common branding mistakes to avoid making with your small business

January 12, 2016

Every business – even yours – has a brand. One common misconception is that your brand is your logo. Your logo is a single visual representation of your brand, but it is not your brand.

Five ways publishing a book can help increase your start-up profits

December 29, 2015

Many entrepreneurs are aware of the benefits of becoming a published author. But only a very small percentage of business owners ever get around to writing a book. This is a big lost opportunity for those who don’t put pen to paper, according to Sue Richardson, who outlines five ways that writing and publishing a […]

Why the humble telephone is still an important business tool in a digital world

December 17, 2015

Many small business owners now focus a lot of time and effort on their website and on how their customers are interacting with them online. We live in an increasingly digital world, so this is understandable, but the humble telephone call can still be a very valuable business tool. Calls coming into your business convert […]

How to get your press release noticed

December 5, 2015

Press releases are a good way of getting some publicity for your brand, but how do you get your press release out there in the first place?

Boiler Room Basics: The 7 must-do’s every service business needs to get right

November 27, 2015

For every service business, ensuring your customers have a great experience is paramount. Whether you’re a small start-up cafe or a global hotel chain, customer satisfaction needs to be a top priority if you are to succeed. To help you put in place the foundations for a thriving service business, we asked Michael Heppell, the […]

7 Mistakes you could be making with your website

November 12, 2015

It’s estimated that almost one in every three small businesses maintain their own website, and with that comes a whole host of potential challenges to overcome. Alongside the usual cost of building a new website, getting the right designer and managing your hosting prices, there are other factors which many small business owners do not […]

Sealing the deal – How to close a sale

October 27, 2015

The path from initial interest to confirmed sale hardly ever runs smoothly, especially in today’s tough marketplace. When sales targets are high and prospects are scarce, it’s essential for salespeople to hone their skills and fine tune their approach for a successful close. There are many organisational challenges facing salespeople, but most of these can […]

How to make your small business a big hit online – A Digital Marketing guide for small business owners

October 19, 2015

For many small business owners, the term ‘digital marketing’ could very well generate a concerned or baffled look, and the temptation to turn around and hide in a darkened room. As an established small business, or even someone setting up a new business, you might know all about offline marketing like posters and billboards, flyers […]

6 ways to protect your brand and grow your business reputation in a social world

October 16, 2015

It’s fair to say that the digital landscape has given us all a platform to air every thought that warrants sharing, and also many that don’t! Unfortunately for businesses, customers will often bypass customer services and immediately go online to air their views. While channels such as Facebook allow you to brush criticism under the […]

How to turn your customers into your best sales force

October 8, 2015

If you’re starting a business then chances are money is tight – so anything you can do to increase sales without spending a fortune is worth looking at. It’s easy to imagine that you need to employ a crack sales team – but the truth is, if you’ve made one sale, then you already have […]

Choosing a PR agency for your small business

October 6, 2015

Selecting the right public relations agency is an important decision for any business, but is particularly crucial for a small organisation with a limited budget. Chris Hewitt, CEO of Berkeley PR gives businesses some food for thought when it comes choosing an agency.

6 techniques to help you overcome cold calling anxiety

October 5, 2015

If you’re launching a new business, or looking to grow your existing business, then the chances are you’ll need to do some cold calling at some stage. However, despite its importance within their business and the doors it can open, many business owners shy away from cold calling and find it extremely stressful.  To help […]

Carve out a niche for your business and you’re more likely to succeed

October 4, 2015

Ever heard the saying: jack of all trades, master of none? That saying has never been more true than when it comes to marketing your small business.

The best way to make business networking work for you

September 18, 2015

Most small business owners have an opinion on networking. For every person who enjoys and values it – you’ll find another who visibly shudders at the mere mention of the word. But why does networking seem to polarise small business owners? Is it a massive untapped opportunity, or is it an uncomfortable evening in the […]

The risks and rewards of being a unique business

September 8, 2015

Apple, Netflix, Nike. Leaders in very different industries. They didn’t get there by doing what everyone else was doing. Apple adds crafted design to desirable functionality and makes it fashionable. Netflix goes beyond being a digital LoveFilm and creates high quality, polished, original programming that goes toe-to-toe with Game of Thrones and Mad Men at […]

How to structure your press release to grab attention and get free press coverage

September 2, 2015

Good public relations are essential for any business, but especially so, for small and start-up businesses. If you can persuade editors to run a story about your business, it’s worth a dozen adverts or mailshots. And there’s also the huge added benefit of it not costing you anything! However, writing a press release isn’t as […]

The 3 big mistakes that stop your press release from being published

August 19, 2015

When you’re starting or running your own small business, you have an endless list of jobs to do. One of the most crucial is generating interest in your business and creating awareness of your products and services. Big companies can have a team of people to do this and hire a PR agency but as […]

5 networking secrets to help you make the most out of networking events

August 11, 2015

No matter what business problem you have to solve right now, there’s a powerful way of finding the answer quickly and efficiently… and it’s called networking. That’s a word that makes many people’s hearts beat faster. The idea of getting out to events and meeting a bunch of strangers is not something that seems natural! […]

Preparing for meetings with clients – 3 steps to building fruitful, long-term partnerships

July 9, 2015

Any business owner is familiar with the challenge of attracting new clients and protecting relationships with existing ones. Fierce competition within many industries gives clients a wide choice of suppliers to choose from, and to make things even more difficult, some clients feel the need to change vendors periodically to avoid the common phenomenon of […]

How to communicate effectively with your website designer

June 8, 2015

Good communication is often essential for success on any project. In fact, lack of communication is probably the single most common problem affecting any website development. But communicating your desires and goals to a designer for a new website, or with regards to any amendments to your current site, can often be a challenging task. […]