How to set up and run a small business

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With research showing that most business owners are forced to overhaul their websites within a year of going live, here are some tips to help get the design right at the first attempt.
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Pay Per Click, or PPC, is a common service offered by major search engines, and search engine optimisation (SEO) agencies to help you gain traffic to your website. For many small businesses, PPC represents an immediate way to gain new online customers.
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If Google’s Panda update weeded out the websites with content of poor quality overall, then Penguin – first announced in April 2012 – went a step further, focusing on sites with individual examples of poor-quality content.
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If you had any kind of online presence back in February 2011, you will probably have heard of the Google Panda update – or the ‘Farmer update’, as it was first known.
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Mobile devices: laptops, netbooks, tablets, and smartphones, to name a few, have become not only ubiquitous but essential tools in our personal and professional lives. Companies of all sizes are now faced with the reality that employees would like their business and personal lives to blend, often preferring to use their personal mobile devices to conduct business.
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With more and more small companies reaping the benefits of going online it is essential to appreciate the importance of having a well designed website, otherwise any efforts you make to drive potential clients to your web address will be in vain.
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Social media is often misunderstood as something new, something complicated and something only the techies really know about. In reality it’s one of the oldest communication methods in use – it’s just that today we’re using new technology to help us do it.
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Knowing when to update your IT systems can be a difficult business decision. For many SME bosses, changing an IT system is as attractive as root canal work.
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Any small business site owner who has done as little as ‘dabble’ with web marketing will have come across ‘link building’ at some stage. But how does building links benefit your business, and how should you go about getting links in the first place?
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If you are thinking of setting up a website for your business, you will need to find the right company to provide web hosting.

Based on our own experiences at Bytestart, here are some tips to ensure you choose the right provider from day one.
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Getting broadband into your business shouldn’t just mark the start of faster internet access. It should also trigger a revolution in the way you do business.
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If you are thinking of setting up a website for your business, one of your first tasks will be to choose a suitable domain name to suit your venture. With dozens of domain name types available these days, which ones should you make sure you secure for your business?
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The first few years of starting up are a series of fast and comprehensive lessons. Get them right and you won’t just have built your own income, but you’ll have learnt things that will help in other aspects of your life.
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Small businesses have come a long way since the floppy disks, which were at one time the only way to share files within a company.

As we become more reliant on computers, e-mail, and the Internet to do our jobs, local area networks (LAN’s) have become an essential resource for growing businesses – whether they’re based in a home office or a City skyscraper.

Here are a few points to help you get the basics on wiring up your small business.
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A website is an essential tool for virtually every business starting up in the UK today.

Whereas just a few years ago it was a handy way of marketing your business if you had lots of time or money, websites have quickly grown to become a dominant force in attracting new business and retaining existing customers.
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Keeping the computers and data in your business safe is a vital job that you need to be on top of at all times.
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If you still haven’t set up a website or blog for your small business, here are some ideas from the Bytestart team which may show why having an online presence is now essential rather than optional for most enterprises.
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There can be few businesses left that don’t need a reliable PC on a day-to-day basis – especially as more and more business involves email and the internet in some way.

PCs change so quickly it can be a scary process researching and buying a new one. Here is a handy non-technical guide to the main issues to consider, before you part with your cash.
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When most people start their business, there are several things they happily give up for a while: a guaranteed salary, sleep – and holidays.

It’s one of the hallmarks of a start-up. In the first year, the founders can find it really tough to take time off.

So if your start-up’s stopping the summer sun, how about building your business from the beach instead?
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Wireless is becoming an increasingly popular way for businesses to share information and work away form the office. According to a survey of 625 SMEs, more than a quarter of staff already does some work from home* – and this figure seems to be growing faster than ever.
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