There is a lot of talk about data science, big data, AI, and IoT these days, but what is the reality behind the hype? What do these terms actually mean, and what impact could these have on your business?
Let’s take a look at 10 of the highest profile tech terms affecting businesses in 2018; (more…)
In the past, company leaders were focused first and foremost on the development of innovative products and operational excellence.
Today, customer satisfaction is the absolute number one priority – a point confirmed by almost every recent survey of top managers, with 89% of company leaders now seeing customer experience as their biggest differentiator.
Here, customer expert, Prof. Steven Van Belleghem explains why every business leader should view the customer relationship as the key to their future business success.
Digital marketing never stays static, and 2018 is going to be no exception.
As a small business owner, or the person responsible for marketing in a small organisation, what do you need to know at the start of this year to stay ahead of your competition?
We asked Tim Butler, founder of Innovation Visual, to reveal the key digital marketing trends that every business owner will need to get to grips with in 2018. (more…)
The growth of AI is set to be one of the most disruptive technologies in the coming years for businesses of all sizes. Even in these relatively early days of AI, it is already affecting customer experience.
The younger generation have grown up in a world where they are used to a quick and effortless service, and as a result, will lose interest with anything that takes too long or requires too much effort from them.
Here, Prof. Steven Van Belleghem, an expert in customer focus in the digital world, examines the evolution of customer service under Artificial Intelligence. (more…)
Customer service is accelerating towards ever greater automation. In some sectors we’re already seeing chatbots and virtual assistants transforming the customer experience.
But at what point do the cost efficiencies that technology provide become less compelling, and can the human touch ever be fully replicated or replaced?
We asked Chris Cullen, head of sales and marketing at outsourced customer contact specialist, Echo Managed Services, to assess the changing consumer communication landscape and to explain how businesses can incorporate new solutions alongside traditional methods of customer contact. (more…)
The kind of technological disruptions we are seeing raise questions for businesses of all sizes. What will work be like in the future? How will organisations adapt? How will they navigate their way to the ‘next horizon’?
How small businesses, in particular, respond to the challenges and exploit the benefits of smart technologies such as artificial intelligence (AI) will be a key determinant of their success going forward.
So what should you do to make sure your business benefits from new technologies like artificial intelligence, and doesn’t become obsolete? (more…)
Change is happening rapidly in the business world. Artificial Intelligence, Augmented and Virtual Reality, and ever improving technology at almost level are just a few of the new trends that business owners will need to deal with in the next five years.
With these trends being pivotal for businesses of every size, we asked Rohit Talwar and Steve Wells of Fast Future Publishing to highlight the 20 future factors that business owners will need to address as they chart their course to tomorrow;
You don’t have to think back very far to remember the time when disruptive start-ups and forward thinking businesses were championing a “digital first” strategy. Digital technology had been adopted by mainstream consumers and companies that failed to recognise it were being left behind.
More recently, that slogan has been replaced for many businesses by a new one, “mobile first,” and is not difficult to understand why. Today’s consumers are constantly on their mobile. (more…)
Technological innovation is happening ever more rapidly and the changes will transform every industry. Small and Medium Sized Enterprises (SMEs) can benefit from these innovative technologies but must strike a balance between using technology and being overwhelmed by it.
To help business owners embrace the potential of new technologies we asked Rohit Talwar, editor of, ‘The Future of Business’ and ‘Technology vs. Humanity’ to provide some practical advice on how to survive, and thrive, in the face of this continuous tidal wave of technological change. (more…)