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Social media is widely hailed as the latest big thing in brand perception and reputation management. With the number of people using social media growing by the day, more and more businesses are recognising the need to connect with this audience.
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In the information age we live in, it’s business suicide to ignore the endless possibilities of the internet. In other words: Get yourself a website. It should be the first marketing task you carry out with your new business.
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“I think it’s called the Internet or something – blogs is it? – I don’t know, I’ve only just got used to letters John, I haven’t got used to all this new technology.”

John Prescott talking to John Humphreys on Radio 4’s Today programme
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