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You are here: Home » Archives for branding

branding

marketing psychology - using emotion to connect with customers

The more people feel, the more people buy. That’s the clear conclusion from the last decade of work by two of Britain’s top marketing analysts, Les Binet and Peter Field.

They delved into the IPA DataMine – a huge database of ad effectiveness case studies – to find out how advertising really leads to meaningful business effects, going beyond short-term sales spikes to look at profit growth and market share gain.

So what is the key to effective marketing, and how can businesses apply this to their marketing techniques to boost sales and grow profits? We asked Tom Ewing to explain;

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If you’re starting a new business you’ll, no doubt, want to establish and build a strong brand. Doing so will bring huge benefits over the long-term, helping you to stand out from the crowd, generate more customers and ultimately build a more valuable business.

But how do you build a brand, and where do you start? We asked branding expert, and author of ‘Winning in Your Own Way; the Nine and a Half Golden Rules of Branding‘, Robert Bean to explain;
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…continued from Part 1 of Build a Brand, Build a Business Continue…

Your brand is your identity and in a tough market place it can be the thing that separates you from the competition and grabs the attention of potential new customers.

Remember you’ve only got a very short space of time to capture the attention of new customers, so whether it’s the design of your business cards and marketing collateral, your website or even the name of your company, these things really make a difference when it comes to winning business. Continue…

Every business – even yours – has a brand.

One common misconception is that your brand is your logo. Your logo is a single visual representation of your brand, but it is not your brand. Continue…

Social media is often misunderstood as something new, something complicated and something only the techies really know about. In reality it’s one of the oldest communication methods in use – it’s just that today we’re using new technology to help us do it.
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