Entrepreneurs come in all shapes and sizes, of course, but many of the most innovative entrepreneurs are creative contrarians. They are outsiders, gainsaying the doubters that say it cannot be done.
In fact, many entrepreneurs are introverts, which can be a major barrier when it comes to that vital part of the entrepreneurial process: pitching. (more…)
The common perception is that you need to be a bit of an extrovert to be a good public speaker.
However, that needn’t be the case. With a few simple tricks, as Kay Heald explains, introverted entrepreneurs can become excellent public speakers.
When you’re starting a new business or part of a small team, public speaking is an essential skill and yet one that many of us fear so much.
As a small business owner you need to be the face of your own business and being able to impress rooms full of people will open lots for doors for you.
So how can you overcome your fears of speaking to an audience? Lyn Roseaman, explains. (more…)
Start-ups and small businesses have to be prudent in their go-to-market activities. There isn’t the budget to splash out on extensive marketing campaigns, or the time for spray and pray customer targeting.
As a business owner, you are often the face of the business at every turn. Whether you’re dealing with customers, suppliers, partners or staff, what you do matters and sets the tone for your whole business.
How successful you are often comes down to how good you are at persuading and influencing people. With these skills being so important, we asked behaviour expert, Ally Yates, to outline how you can become more persuasive in business. (more…)
You may have attended presentations that dragged or others that gripped people throughout. Perhaps you have given talks yourself and wondered what really makes the difference.
Whatever the situation, there are numerous factors that affect your chances of success. Everything you do contributes to the overall audience experience and even small things make a big difference.
This guide gives you 9 proven, practical tips to deliver more engaging and more effective presentations. Each one makes a positive impact, and you will know best which will be most useful in your own presentations. (more…)
If you’re a start-up, chances are you are going to have to get out there and tell people about your new venture. What you say, and how you say it, is a lot more important than you may realise.
When it comes to communicating what you do, you don’t want to make a rookie error, just because your business is new. And the last place you want to miss the mark is when it comes to your pitch.
Preparing a powerful presentation is one of the best ways to communicate your start-up’s mission and vision. Deliver it well and you’ll earn a reputation as “one to watch”. Nail it, and your chances of success will increase exponentially. Using the “Power of Three” will help you to do just that.
“Time is money” isn’t just an adage when running a small business, it’s a way of life. When your business model is to sell your time and expertise, it’s important to monetise every moment of every working day.
There are plenty of hacks to help freelancers and contractors get more and more efficient with reducing the cost of non-billable time. These tend to focus on outsourcing your unproductive time and automating repetitive tasks, but you also need to pay special attention to the time and effort you spend on winning new business. (more…)
Startups need to get their message across — and fast. It’s therefore vital for every new business to create a great pitch presentation. To help you prepare a compelling case, we asked, Emma Ledden, author of The Presentation Book to share the secrets of how to produce memorable presentations that help put you on the map. (more…)
It doesn’t matter how many presentation skills training courses we’ve been on or how many truly terrible presentations we’ve seen, we all end up falling into the same old traps when we present, pitch or speak in public.
To help you avoid making yawn-inducing presentation mistakes we asked Steve Bustin, author of The Authority Guide to Presenting and Public Speaking to reveal the top ten presenting sins and how you can avoid them: (more…)
One of the biggest challenges you face as a start-up is getting your name out there. However, even if people hear your name, unless they know what makes your business unique, they are unlikely to choose you over a competitor. Help someone understand how you can solve their problem, however, and you’re in with a chance of becoming their preferred supplier.
One of the best ways to grow awareness is to share your industry-specific knowledge. Information you take for granted can be very valuable to people in other industries . . . but only if they are made aware of it.
By sharing what you know, you not only help others to improve their business, you can simultaneously position yourself as the ‘go-to’ person in your industry, and turbo-charge your start-up. (more…)
A key skill for business owners is the ability to deliver a successful business pitch.
A pitch can take many different forms, it might be pitching for contracts with possible new customers, highlighting potential opportunities to new partners, persuading talented individuals to join your team, or trying to win investment to grow your company.
With the ability to pitch being such an important tool in a business owner’s armoury, here are some simple steps you can take to give yourself the best chance of succeeding with your pitch and getting that handshake.
As a business owner, you may occasionally need to speak in front of an audience. It might be for a business pitch where you are trying to persuade investors to back your business, or a sales meeting where you are trying to secure a key deal.
If you do need to do any public speaking, you won’t want to fall flat and fail. So to help you impress we asked professional speaker and author of ‘Insider Secrets of Public Speaking’, Ian Hawkins, to reveal his 3 golden principles to follow when you’re making a speech;
Negotiations can often be a mysterious process. Maybe the conversation has reached a sticky point, no one is budging and tempers are beginning to rise. Then one person says something and the whole situation transforms. You strike a great deal and everyone is best friends.
How did that happen? How did they know just what to say?
With negotiating being such a key skill in starting and running your own successful business, Simon Horton, author of The Leader’s Guide to Negotiation, reveals 5 phrases that you can use to get any negotiation back on track. (more…)
You may think that giving presentations is something that happens in a big corporate, but not in your start-up or small business. Not true!
We’re all giving mini-presentations and pitches several times a day, and getting your message across in a digital world where everyone is mildly ADHD is more vital for business success than ever.
Whether you’re speaking with a potential customer over the phone or pitching your start up idea to investors, you have a choice between doing it in a forgettable way – like elevator music – or making it rock!
If you want your message to be remembered, then just recall how a well-crafted three-minute song stays in your mind forever. So to let’s pick apart the techniques that songwriters use to achieve this effect and look at how we can apply them to make our presentations rock!
Any business owner is familiar with the challenge of attracting new clients and protecting relationships with existing ones.
Fierce competition within many industries gives clients a wide choice of suppliers to choose from, and to make things even more difficult, some clients feel the need to change vendors periodically to avoid the common phenomenon of supplier complacency.
If your ambition is to do long-term business with a new or existing client you will need ensure that you engage as a serious partner: Well prepared, well informed, and far from complacent.
While many business start-ups focus on trying to come up with a single ‘killer’ business idea and attempting to raise funding for their grand vision, this is the wrong approach according to the author of ‘The Millionaire Dropout’, Vince Stanzione.
Here’s why Vince thinks you should forget about the big business idea and just get on with starting your small business;
You are ready for your big speech: you’ve crafted the talk, you’ve tailored the content for the audience and you’ve rehearsed your words. That’s great – but have you thought about the body language you will use when delivering it?
When we are preparing for presentations and speeches, we tend to focus on our words because vocal language is a conscious activity, whereas body language is a more unconscious activity. We pay attention to saying the right words but we need to extend this attention to our body gestures which unconsciously could be communicating a different message.
If your body language isn’t aligned with your vocal language you are missing the opportunity to deliver the full impact of your message. Worse still, you are at risk of creating confusion among your audience.
Here’s how to use body language to capture your audience’s attention and ensure you get your message across when you are giving a speech or making a presentation;
As a start-up, you often don’t know the best ways to market your new business, or what works and what doesn’t.
The good news is; whether you’re selling to a market of ten or ten million, one of the most effective ways to learn how to improve your marketing is to talk with a single person and sell something to them.
Here’s how you can develop stronger sales messages, build your customer base and grow your new business by harnessing the power of one-to-one marketing.