How much of what you say is actually remembered? As a business owner, communicating your vision and expectations is vital if your business is to succeed, so strong and effective communication skills are a pre-requisite for any business owner.
You need your presentations or speeches to be remembered and acted upon long after the staff or board meeting, but in reality, most presentations are forgotten after a few hours. Even less is remembered after a few days and many people will only remember about 5% of what you said after a month. So how can you make sure your presentations are memorable and impactful? (more…)
Entrepreneurs come in all shapes and sizes, of course, but many of the most innovative entrepreneurs are creative contrarians. They are outsiders, gainsaying the doubters that say it cannot be done.
In fact, many entrepreneurs are introverts, which can be a major barrier when it comes to that vital part of the entrepreneurial process: pitching. (more…)
The most powerful place in any room is at the front, on the platform. What you do when you get there will have a dramatic impact on your business – for good or for bad.
Do a good job, and win respect, admiration, and new business. Do poorly, and you’ll wish you had stayed home.
When you have the opportunity to do a presentation or give a speech, will you seize it, or head for the hills? If you’ve got expertise to share, speaking to an audience can bring tremendous rewards.
When you’re starting a new business or part of a small team, public speaking is an essential skill and yet one that many of us fear so much.
As a small business owner you need to be the face of your own business and being able to impress rooms full of people will open lots for doors for you.
So how can you overcome your fears of speaking to an audience? Lyn Roseaman, explains. (more…)
As the owner of a startup or small business you will inevitably need to stand in front of an audience and speak to them. It is an essential part of modern business life.
Speaking in public is something that turns many business owners cold with fear. But with some expert insight and a little practice you can quickly learn how to speak with confidence.
To help you on your way, we’ve asked award-winning international speaker, Bret Freeman, to reveal how to present with POWER. (more…)
You may have attended presentations that dragged or others that gripped people throughout. Perhaps you have given talks yourself and wondered what really makes the difference.
Whatever the situation, there are numerous factors that affect your chances of success. Everything you do contributes to the overall audience experience and even small things make a big difference.
This guide gives you 9 proven, practical tips to deliver more engaging and more effective presentations. Each one makes a positive impact, and you will know best which will be most useful in your own presentations. (more…)
If you’re a start-up, chances are you are going to have to get out there and tell people about your new venture. What you say, and how you say it, is a lot more important than you may realise.
When it comes to communicating what you do, you don’t want to make a rookie error, just because your business is new. And the last place you want to miss the mark is when it comes to your pitch.
Preparing a powerful presentation is one of the best ways to communicate your start-up’s mission and vision. Deliver it well and you’ll earn a reputation as “one to watch”. Nail it, and your chances of success will increase exponentially. Using the “Power of Three” will help you to do just that.
Startups need to get their message across — and fast. It’s therefore vital for every new business to create a great pitch presentation. To help you prepare a compelling case, we asked, Emma Ledden, author of The Presentation Book to share the secrets of how to produce memorable presentations that help put you on the map. (more…)
As a business owner you are your own best marketing tool. Presenting in public not only highlights your business, it also establishes your credibility, makes your listeners trust you (and people prefer to do business with those they trust) and generates leads.
But, even if you have a stunning presentation with fabulous visuals, you can still fail to connect if you are speaking to the wrong audience.
Advance planning will help you tailor your presentation to the audience who needs and wants to hear it; and they will be more receptive if you address their concerns and challenges and offer them a solution.
It’s never too soon to start planning. As soon as you are invited to speak at an event, ask yourself these 5 questions: (more…)
It doesn’t matter how many presentation skills training courses we’ve been on or how many truly terrible presentations we’ve seen, we all end up falling into the same old traps when we present, pitch or speak in public.
To help you avoid making yawn-inducing presentation mistakes we asked Steve Bustin, author of The Authority Guide to Presenting and Public Speaking to reveal the top ten presenting sins and how you can avoid them: (more…)
One of the biggest challenges you face as a start-up is getting your name out there. However, even if people hear your name, unless they know what makes your business unique, they are unlikely to choose you over a competitor. Help someone understand how you can solve their problem, however, and you’re in with a chance of becoming their preferred supplier.
One of the best ways to grow awareness is to share your industry-specific knowledge. Information you take for granted can be very valuable to people in other industries . . . but only if they are made aware of it.
By sharing what you know, you not only help others to improve their business, you can simultaneously position yourself as the ‘go-to’ person in your industry, and turbo-charge your start-up. (more…)
A key skill for business owners is the ability to deliver a successful business pitch.
A pitch can take many different forms, it might be pitching for contracts with possible new customers, highlighting potential opportunities to new partners, persuading talented individuals to join your team, or trying to win investment to grow your company.
With the ability to pitch being such an important tool in a business owner’s armoury, here are some simple steps you can take to give yourself the best chance of succeeding with your pitch and getting that handshake.
As a business owner, you may occasionally need to speak in front of an audience. It might be for a business pitch where you are trying to persuade investors to back your business, or a sales meeting where you are trying to secure a key deal.
If you do need to do any public speaking, you won’t want to fall flat and fail. So to help you impress we asked professional speaker and author of ‘Insider Secrets of Public Speaking’, Ian Hawkins, to reveal his 3 golden principles to follow when you’re making a speech;
You may think that giving presentations is something that happens in a big corporate, but not in your start-up or small business. Not true!
We’re all giving mini-presentations and pitches several times a day, and getting your message across in a digital world where everyone is mildly ADHD is more vital for business success than ever.
Whether you’re speaking with a potential customer over the phone or pitching your start up idea to investors, you have a choice between doing it in a forgettable way – like elevator music – or making it rock!
If you want your message to be remembered, then just recall how a well-crafted three-minute song stays in your mind forever. So to let’s pick apart the techniques that songwriters use to achieve this effect and look at how we can apply them to make our presentations rock!
Most new businesses will fail within the first five years. If you are starting a business you have probably read this before. Do some research and you’ll find that poor management, inadequate funding, or failure to understand your customers tend to top the lists of why this is the case.
Continue researching and you’ll get much on how to make your business a success, with advice like write a business plan, conduct market research, and ensure you have enough capital before you begin, all good suggestions.
However, even the most innovative idea, followed by the most robust market research, accompanied by more than adequate funding can still fail. That’s because success is rarely the product of any single task or decision. (more…)
You are ready for your big speech: you’ve crafted the talk, you’ve tailored the content for the audience and you’ve rehearsed your words. That’s great – but have you thought about the body language you will use when delivering it?
When we are preparing for presentations and speeches, we tend to focus on our words because vocal language is a conscious activity, whereas body language is a more unconscious activity. We pay attention to saying the right words but we need to extend this attention to our body gestures which unconsciously could be communicating a different message.
If your body language isn’t aligned with your vocal language you are missing the opportunity to deliver the full impact of your message. Worse still, you are at risk of creating confusion among your audience.
Here’s how to use body language to capture your audience’s attention and ensure you get your message across when you are giving a speech or making a presentation;