If you’re a start-up, chances are you are going to have to get out there and tell people about your new venture. What you say, and how you say it, is a lot more important than you may realise.
When it comes to communicating what you do, you don’t want to make a rookie error, just because your business is new. And the last place you want to miss the mark is when it comes to your pitch.
Preparing a powerful presentation is one of the best ways to communicate your start-up’s mission and vision. Deliver it well and you’ll earn a reputation as “one to watch”. Nail it, and your chances of success will increase exponentially. Using the “Power of Three” will help you to do just that.
Entrepreneurs come in all shapes and sizes, of course, but many of the most innovative entrepreneurs are creative contrarians. They are outsiders, gainsaying the doubters that say it cannot be done. In fact, many entrepreneurs are introverts, which can be a major barrier when it comes to that vital part of the entrepreneurial process: pitching.
Entrepreneurs are suddenly asking to be judged by their doubters, which is certain to raise their defences. Yet, painful as it is, the only way to make their creativity profitable is to present their work to those that hold the keys to their future.
Luckily, there are plenty of books, advice and personal experience that can guide us through this important process, which are distilled here into 10 key pitching principles; Continue…
When you are starting out in business, you need to quickly grasp that the three key factors that determine a company’s financial success, or failure, are:
- Control of costs
- Cash management
Two out of three simply won’t work – you need to have complete control over these three crucial aspects, otherwise your chances of succeeding in business will be very limited. Continue…
Starting a business with friends can seem like a good idea, but before you jump in and set up a company with people you are close to, you need to be honest with yourself and each other.
If you get it wrong your new business could fail and lifelong friendships ruined. So what steps should you take before going into business with friends, or any business partner for that matter?
We asked entrepreneur, Mike France, who has experienced both sides of this coin, to share his advice on how to successfully start and run a business with friends; Continue…
If you are looking to start a new business, there is a good chance that you will need some funding to get it off the ground. Most businesses will have start-up costs, whether it’s securing premises, stock, equipment or hiring people, and they will all need paying for.
Some people might have savings, or a redundancy payment, they can use to fund their start-up, but others will need to find funds before they can launch their new business. However, as many prospective business owners find out, getting start-up finance can be difficult.
For someone who just wants to start their own business, negotiating the finance maze can be confusing and take up a lot of valuable time. So to help increase your chances of success, here are the answers to some common questions on how to fund a new business; Continue…
Starting up and growing your own business can be extremely exciting and exhilarating, but it can also at times be quite lonely and overwhelming, particularly if you don’t have a business partner to share the experience with. When you are sitting alone at your desk it can be hard to know where to turn for advice and support.
The good news is there is fantastic solution to this. That is to create your own support team that you can call on whenever you need to for help and advice, and even sometimes simply for encouragement and motivation and a friendly chat.
Here’s how to do it: Continue…
It might be strange to think that storytelling can be a powerful tool for startups. But stories provide a fantastic way to explore the purpose of your new business, what it stands for, what it will be like and how you will achieve your vision.
The great thing about stories is that we are all designed to be storytellers. Every time we talk about why we are starting a business, every time we share our idea of what the business will be achieving in the future we are sharing stories.
When we do this, we are influencing others – sometimes these stories change our thinking, sometimes they help us and those around us to understand and accept new ideas. So with stories, being such a powerful tool for new business owners, here are 4 simple strory-telling techniques you can use to get results; Continue…
Building a successful new business is a roller-coaster. There will be days you know you couldn’t do anything else, and days you wish you did. Sometimes you’ll be on top of the world, but at other times it will be a struggle to drag yourself out of bed.
In the high-stakes world of starting a new business, only one thing is certain: everyone will make mistakes, but only those who learn from them will succeed.
So, to help you learn from these common errors, without making them yourself, here are 8 mistakes that startups frequently make;
One of the main benefits of becoming self employed is the ease with which you can start up and run your new business.
You can even become a sole trader (another term for self-employed) whilst working as an employee for someone else, so you can test the water and see if you’re suited to working for yourself.
Here are 5 things you need to do when you decide to go self employed: Continue…
Setting up a new business is an exciting, thrilling and all encompassing challenge! Personally, I think it is the best and most stretching form of personal and professional development that a person can do.
Creating and selling your own products and services, building a network of happy customers and managing your own time are just three of the perks that come with starting and running your own business.
But all too often, I meet entrepreneurs who are burnt out, stressed and lacking in sufficient income. This is often because they did not trial their business ideas before they got stuck in. So today, I want to convince you that you should ‘pilot’ your business idea before you launch your new venture for real.
One of the biggest challenges you face as a start-up is getting your name out there. However, even if people hear your name, unless they know what makes your business unique, they are unlikely to choose you over a competitor. Help someone understand how you can solve their problem, however, and you’re in with a chance of becoming their preferred supplier.
One of the best ways to grow awareness is to share your industry-specific knowledge. Information you take for granted can be very valuable to people in other industries . . . but only if they are made aware of it.
By sharing what you know, you not only help others to improve their business, you can simultaneously position yourself as the ‘go-to’ person in your industry, and turbo-charge your start-up. Continue…
Launching a startup is weird. You have a big idea driving you, with lots of small things to do to get going.
You don’t necessarily have lots of business coming in or staff on board yet, but still you have to run this fledgling business the way you are going to run your future super-successful business.
The way you behave, now, at the start, will set the scene for what your business will be like in the future. This is where being a good customer comes in. Continue…
The fear of failure is one of the most common reasons why people decide not to start their own business. Hauling yourself out of your comfort zone and throwing yourself into the unknown takes a certain amount of courage and self-assurance.
Leaving a cosy, secure job to try and turn your business idea into reality is definitely a risk, but if you follow sound advice you’re more likely to succeed.
When it comes to good advice on starting your own business, successful entrepreneurs are always worth listening to, so we asked David Rusenko, founder and CEO of Weebly to share his 10 top tips on starting and growing your own business;
The difference between entrepreneurs who succeed, and those who spend time just thinking about it, is taking action. Specifically, it’s about taking the right action at just the right time.
You might not realise it but, if you’re starting a business, you can gain a lot from using some age-old Buddhist philosophies. One particular Buddhist concept, called the Noble Eightfold Path, gives a very practical and useful framework to take a startup idea from its genus and genesis through to successful delivery. It’s also a graceful way to move forward with in life.
But, there’s no need to become a practicing Buddhist, or ‘Anything-ist’, to benefit from the principles of mindfulness. Here, Tom Evans, author of ‘The Authority Guide to Practical Mindfulness’ explains how you can help turn your business dreams into reality with these 8 mindfulness hacks;
Experience tells me that one of the reasons why people start up their own business is to be their “own boss”, and that means they don’t want to be constrained by petty, bureaucratic, small mindedness being meted out every minute of their working lives.
The reality is that we all need rules. In the words of Al Murray (“The Pub Landlord”) “Where would we be without rules? France!”
I am not going to inflict upon you here a doctrine of rule-bound obedience leading to business success, but rather propose a Ten Commandments of Behaviour which are intended as a benchmark against which to measure yourself.
You can use them when you feel that perhaps you’ve ‘missed the mark’ or, better still, use them today, right now, and see how a change in behaviour might benefit your business. So here are the 10 Commandments of Behaviour tablets, delivered to your door; Continue…
If you were to survey a group of entrepreneurs about why they started their business, I’m sure you would get a huge variety of interesting answers. Of course many of them will have been motivated by money, but I would bet that one of the most popular reasons would be a desire to create something meaningful for themselves.
The prospect of taking control of your own destiny and being your own boss is a powerful motivator. I personally spent years as a Wall Street trader but found that the money I earned and lost just became numbers that had very little meaning to me.
Chasing money felt like an empty pursuit, and deep down I really wanted to start and run my own business, be the boss, and build stuff that I could actually point at. Continue…
The inspiration to start a business can come anywhere at any time: in the pub, in the shower, in the supermarket, walking the dog. How many times has someone you know announced they’ve had a great business idea? And how many of those eureka moments ended up getting no further than a few notes on a napkin?
Why was this? Too much hard work involved? Concerns over starting a business being too risky? Worries about it needing too much commitment?
But those aren’t barriers to every business idea taking off; some ideas do make it from conceptualisation to conclusion. The difference? Dedication and passion. And perhaps necessity. Continue…
Have you ever heard the saying: “There is no such thing as an original idea?”
Like many things that live in the public imagination, it is there because there is some truth behind it. There are some ideas that come like a bolt of lightning out of the blue, or so they seem. But when you look closer at the facts, the ideas have been stimulated by other factors and inputs.
A great example of this is in watching the evolution of the earth and how totally separate cultures, closed off from each other, have developed similar inventions over time.
The best ideas have a bit of something else in them, but how can you capitalise on this and use it to develop a great business idea? Continue…
If your new business is going to be operating in a competitive marketplace, it’s crucial that you find a way to differentiate your business from all the competitors out there. In short, why should customers choose your products or services over what’s already available?
If you can’t answer that question, then you need to go back to the drawing board with your business idea, or read on to find out why it’s essential startups and small businesses find a niche, and how to spot a potentially profitable gap in the market.