Purpose, values and goals: The 3 Key ingredients for a successful business

Purpose, values and goals

Striving to find a meaning in life is the most powerful driving force in humans. Acknowledging this as the key motivator for everyone involved in your business will help you to nurture the best achievements and results.

Neuroscientific research taking place around the world is beginning to piece together connections between the brain and behaviour, especially at work. This research is providing valuable insights into how to be a more effective leader. (more…)

Establishing a set of values for your company

Do you wish everyone in your business talked with one voice? There are plenty of corporate cliches for this – being on the same page, singing from the same hymn sheet – but it all boils down to one thing: having a strong company identity that everyone shares.

When you launch a business, you probably aren’t thinking about a brand, culture or values. However, by the time your growing start-up has reached the point where you employ more than a handful of people, it may be time to establish key words and values that ensure unity and continuity. (more…)