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Artificial Intelliegence and human touch in customer contact

Customer service is accelerating towards ever greater automation. In some sectors we’re already seeing chatbots and virtual assistants transforming the customer experience.

But at what point do the cost efficiencies that technology provide become less compelling, and can the human touch ever be fully replicated or replaced?

We asked Chris Cullen, head of sales and marketing at outsourced customer contact specialist, Echo Managed Services, to assess the changing consumer communication landscape and to explain how businesses can incorporate new solutions alongside traditional methods of customer contact. Continue…

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