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company name

If you are setting up a limited company, you should think carefully when choosing your company name. Alongside the business reasons for choosing an appropriate name, there are also a number of company naming rules you should be aware of.

If you breach certain naming rules, Companies House will simply reject your company formation application.
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As long as you comply with the relevant rules you can call your company whatever you like, provided that no one else is using the name already. However there are some restrictions that you need to comply with.
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Whatever business you want to set up, the name you choose to represent your enterprise will be the first thing potential customers will notice about you. Therefore, your name should be memorable from the outset.
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One of the first things all business owners have to do is to choose a good name for their enterprise. Unlike other decisions you may make along the way, your business name could be with you for quite some time, so it is worth spending time to get it right first time.
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