SME Secret Weapons – How Smaller Businesses Can Take On and Beat Bigger Competitors

how small business beat big business

In its 50 years, business book publisher Kogan Page has remained buoyant in a sector that is dominated by much larger companies.

The fact that its business is still prospering is testament to a few basic concepts that are as true today as when the company started in 1967. We asked Managing Director, Helen Kogan to share her experiences of how a smaller business can gain competitive advantage over bigger, dominant competitors. (more…)

3 Plain and simple steps to build a winning start up strategy

startup strategy tips

You have a great business concept. Now you just need to sell it – not to customers, well, not yet. But to your backer.

Your top sales tool is a business plan. But take care. Potential investors banish the vast majority of plans to the bin, so you need to make sure business plan does the business. (more…)

Build a Brand, Build a Business

build a brand

If you’re starting a new business you’ll, no doubt, want to establish and build a strong brand. Doing so will bring huge benefits over the long-term, helping you to stand out from the crowd, generate more customers and ultimately build a more valuable business.

But how do you build a brand, and where do you start? We asked branding expert, and author of ‘Winning in Your Own Way; the Nine and a Half Golden Rules of Branding‘, Robert Bean to explain;
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Competitive Advantage for small businesses – How it can boost profitability, growth and drive long term success

If you can develop a competitive advantage for your small business, you will be able to sell your product or service more easily and more profitably.

Ultimately a good competitive advantage will mean that your business is more likely to succeed and is able to grow.

With the ability to develop a competitive advantage being so important for small business owners, we asked Garry Smith, co-author of Creating Business Advantage: Setting Up and Running A Successful Business to explain more about it;

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