What creativity can do for your bottom line

How creativity boosts profits

If you’re running your own small business, or thinking about starting one, then chances are that you’re already creative and putting your ideas into practice.

But as any business owner knows that your initial idea is often just the start. Ongoing creativity is also not an optional extra for companies. It is a crucial component of a successful business. This is because creativity is really about change. It is about thinking differently and challenging the status quo. It is about having the same conditions as other people but coming up with something fresh.

And it is this new thinking and innovation that helps secure the future for businesses big and small, and keeps individuals relevant in a fast-paced changing world.

With creativity being so crucial to business success, we asked Claire Bridges, author of, In Your Creative Element to explain how to harness the creativity, within yourself and your team, to fuel your business growth;

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How to out-think your business competition

Brainstorming, problem solving & decision making

A standard approach to the resolution of business problems is to ‘brainstorm’ a range of possible solutions. The problem is that the method doesn’t work!

How many times have you sat through a brainstorming session and thought ‘I could have produced that list of solutions on my own?’ How many times has the most senior or dominant person in the group railroaded everyone else into accepting their solutions at the expense of potentially good ideas from quieter or less senior participants?

So, if you want to out-smart your competitors, you need to start using some smart thinking techniques. (more…)

A New way to brainstorm – Getting great business ideas with ‘The Idea Generator’

Idea Generator

Brainstorming was born in the 1950s and while all the other aspects of business have changed dramatically since then, the way we come up with new ideas hasn’t. Until now.

Intuitively, brainstorming seems to make sense as an approach to get new ideas on a tricky issue. Get some smart people in a room; tell them it’s time for some blue-sky, out-of-the-box thinking; and then wait for the money ideas to come rolling in.

But do you find that often the ideas of your brainstorming session don’t really meet the grade?

Do you feel that somehow you’ve not achieved the quality of outputs the people in the room had the potential to achieve? (more…)