Equity v Rewards Crowdfunding: Which is Best for Me?

Equity and Rewards crowdfunding compared

Put simply, Rewards Crowdfunding is the practice of giving lower cost or exclusive items as rewards to early adopters in return for their backing, while Equity Crowdfunding involves selling shares in your business.

To help you understand more about the pros and cons of Rewards and Equity Crowdfunding, and the key points for success, we asked crowdfunding expert, John Auckland of TribeFirst to explain more. (more…)

Wisdom of Crowds: 4 ways customers can improve your company

The development of a strong relationship between consumers and your company is one of the keys to achieving a good level of customer retention.

Now, with the increasing possibilities offered by digitalisation, it is even possible to make the customer a part of the company, allowing them to play an active role in its activities and build a genuine emotional connection through the four following options (more…)