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Equity and Rewards crowdfunding compared

It’s impossible to forget the repercussions of the financial crash, many of which are still felt throughout the global economy today. But, as economic growth flatlined, the opposite happened in the online world.

While the banks cut off their lending to startups, internet technologies were undergoing a key evolution. Web 2.0 was emerging, and technology began connecting individuals, allowing them to bypass many long-established intermediaries.

This was the precursor to both rewards and equity crowdfunding.

Put simply, Rewards Crowdfunding is the practice of giving lower cost or exclusive items as rewards to early adopters in return for their backing, while Equity Crowdfunding involves selling shares in your business.

To help you understand more about the pros and cons of Rewards and Equity Crowdfunding, and the key points for success, we asked crowdfunding expert, John Auckland of TribeFirst to explain more. Continue…

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You have a great business idea and you’re finally ready to make it a reality. However, the next obstacle you need to overcome is to find the funding you need to get your business off the ground.

In recent years, the advent of alternative finance has brought startups new funding options, and driven an explosion in the number of entrepreneurs raising money through crowdfunding. Specialist crowdfunding websites have made it possible for anybody with a business idea to reach out to potential investors. However, crowdfunding success isn’t guaranteed, no matter how good your business idea.

If you’re thinking of raising money to kick-start your business through a crowdfunding campaign, there are some key steps you need to take before you launch your campaign. With so much at stake, we asked Indiegogo to reveal the 6 things you need to do and know before you launch your crowdfunding campaign;
Continue…

The development of a strong relationship between consumers and your company is one of the keys to achieving a good level of customer retention.

Now, with the increasing possibilities offered by digitalisation, it is even possible to make the customer a part of the company, allowing them to play an active role in its activities and build a genuine emotional connection through the four following options Continue…