You’ve done your market research, you’ve got a solid business plan, you’ve registered your company and pulled together funding, suppliers and everything else you need to start your new business. You’re ready to trade – you just need some customers.
However, not all customers are created equal; some are a delight to deal with, while others seem to have crept from the depths just to torment you. When you’re building up your customer base, you obviously want more of the former and fewer of the latter, especially if you’re in a service-provision industry where customer relationships are key; but how can you achieve this? (more…)
While many festive traditions have successfully made the move from the home to the workplace – the annual party and ‘Secret Santa’ are both staples of nearly every small business’ Christmas celebrations – there is one that still hasn’t made the leap: proper gift giving.
Crack Christmas gifting and the benefits will roll in: you’ll motivate your team, improve customer loyalty, and boost important supplier relationships. However, fail to pick the right presents, or show any kind of effort, and you’ll risk losing morale, motivation, and maybe even business.
In marketing, there a million ways to reach your customers. You can go big with a billboard, or far with a Facebook post, targeting potential customers city-wide, nationwide and globally.
The internet has allowed us more reach than ever before, and while powerful, this means that we can easily lose the humanity of our marketing.
When it comes to retaining your customers, this humanity is crucial. Will your customers still be with you once serious product competition appears on the horizon, ready to snap up your valued buyers with slashed prices and easier delivery means?
Customer service is accelerating towards ever greater automation. In some sectors we’re already seeing chatbots and virtual assistants transforming the customer experience.
But at what point do the cost efficiencies that technology provide become less compelling, and can the human touch ever be fully replicated or replaced?
We asked Chris Cullen, head of sales and marketing at outsourced customer contact specialist, Echo Managed Services, to assess the changing consumer communication landscape and to explain how businesses can incorporate new solutions alongside traditional methods of customer contact. (more…)
Marketing is about getting more business – and that includes getting more value out of your existing customer base – through delivering them multiple times the value you get.
If all you did was chase new clients, then you would be regularly losing the ones you already have, which means you would need to be constantly building. This is hard work.
There is an important model that will help you understand what to do in terms of sales and marketing for your existing customers, and it is one that every business owner should know and understand. (more…)
You don’t have to think back very far to remember the time when disruptive start-ups and forward thinking businesses were championing a “digital first” strategy. Digital technology had been adopted by mainstream consumers and companies that failed to recognise it were being left behind.
More recently, that slogan has been replaced for many businesses by a new one, “mobile first,” and is not difficult to understand why. Today’s consumers are constantly on their mobile. (more…)
When you are starting a business, you will need to answer many questions. However, one of the most fundamental questions any business owner will be asked is, what is the purpose of your business?
So what would your answer be?
How you answer the question, has a significant bearing on whether your business is likely to succeed, so we asked Jim McGrath, author of The Little Book of Big Management Wisdom to reveal what your answer should be; (more…)
Customer-centricity is one of the hottest topic in business today. Across the world, companies of all sizes are looking for new ways to become more customer-centric in order to give themselves a competitive advantage in a decreasingly loyal marketplace.
Unfortunately, however, for many businesses the phrase “give them an inch; they’ll take a mile” is all too appropriate when it comes to customer-centricity. By striving to accommodate their customers wants and needs they leave themselves open to a proportion of their clients who will take advantage.
Get the balance wrong and give customers too much power and you will find yourself in a situation that is completely unsustainable in the long-term. (more…)
For every service business, ensuring your customers have a great experience is paramount. Whether you’re a small start-up cafe or a global hotel chain, customer satisfaction needs to be a top priority if you are to succeed.
To help you put in place the foundations for a thriving service business, we asked Michael Heppell, the author of, “5 Star Service – How to deliver exceptional customer service”, to reveal the key issues you need to get right, before you can start wowing your customers; (more…)
If you’re starting a business then chances are money is tight – so anything you can do to increase sales without spending a fortune is worth looking at.
It’s easy to imagine that you need to employ a crack sales team – but the truth is, if you’ve made one sale, then you already have one sales person – that customer. And more often than not, the best people to sell your products and services are your customers.
Customers have already gained benefit from you and because they are impartial, they can provide legitimate social proof. So how do you get your customers selling for you? (more…)
There are restaurants that have people queuing up to dine, products that you have to pre-order months before they are released, tickets that sell out within hours and shares that shoot up in value right after they float.
There are cars that are snapped up before they are constructed and apartments that are sold before the first brick has been laid.
But, why are a select group of people and products in such high demand? And more importantly, how can you recreate a similar desire for your business?