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Many small business owners view ‘big data’ as something exclusively for large businesses. But that isn’t the case. Astute small business can benefit from using data to grow sales.

To help business owners understand more about ‘big data’ and how they can benefit from it too, we asked Oliver Rowbory to explain;
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In recent years, giant corporations such as eBay, British Airways and Linkedin have fallen victim to hackers accessing their data. That such huge companies can be on the receiving end of data breaches, despite their astronomical IT budgets, shows that without the right protection, no company is safe.

So, what does this mean for smaller businesses?

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Mobile devices: laptops, netbooks, tablets, and smartphones, to name a few, have become not only ubiquitous but essential tools in our personal and professional lives. Companies of all sizes are now faced with the reality that employees would like their business and personal lives to blend, often preferring to use their personal mobile devices to conduct business.
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As a business owner, have you ever considered what would you do if all your business data was to one day just… disappear?
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Every business, regardless of its size or area of expertise, has the ability to generate data on its customers. This may be relatively simple information about the customer, their location, and the products and services they have purchased, to more in-depth and complex data on their behaviour when browsing online or detail on their personal or financial circumstances.
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