How to Use Digital PR to Build Links to Your Website

Gaining website backlinks with Digital PR

There are a whole range of ways that you can build backlinks to your business’s website, from guest posting to tactical link audits and on-site asset creation. However, the amount of time and effort it takes to get each link can become a barrier, particularly when you have limited resources. (more…)

How to measure your social media performance

Boost your business throughSocial Media

Continuous testing, benchmarking and learning is a cornerstone of all social media activity. It will help you identify areas of relative under-performance, potential risks and opportunities to generate better results. (more…)

The Dos and Don’ts of Filming in public spaces

Advice on filming in public spaces

More and more small businesses coming round to the power of using video to establish their brand presence and promote their products or services.

With the technology to make professional looking brand film, becoming increasingly affordable, a little bit of production knowledge and know-how can go a long way.

Of course it’s not just a case of grabbing a camera and shooting. A proper video strategy is essential but so too is an understanding of the logistical, technical and legal hurdles you’ll need to overcome, especially if you’re going to be filming outside a studio. (more…)

What is Google’s RankBrain and why should you care?

WHat Google Rankbrain is and how it can help your website succeed

 

Google RankBrain first rolled out in 2015. Unlike Google’s many previous updates it uses machine-learning and AI for the first time, in order to help better refine search results, especially in cases of rare, ambiguous or one-of-a-kind queries.

Understanding more about Rankbrain can help your website succeed, so we asked digital marketing expert, Paul Morris of Superb Digital, to explain what Google’s RankBrain is, how it works, where it’s going and why, as a small business owner, you should care. (more…)

What is Micro-Influencer Marketing?

Micro Influencer marketing for small businesses

The way in which audiences are perceiving and consuming marketing content is changing rapidly. The digital sphere has changed the nature of how we, as consumers, respond to advertising, with the result that many traditional techniques just aren’t cutting it any more.

Consumers are digitally literate and don’t have any qualms about voicing their dislike of traditional advertising. (more…)

How to use Google My Business effectively: 6 Tips for small businesses

Using Google My Business to get customers

To generate new leads in today’s online world, your business needs to be optimised for search engines – in particular Google.

Most small businesses know this and invest good time and money in their online strategy.

The challenge lies in achieving sustained search success and business map listings are a key part of this. Here’s how to achieve this with Google My Business. (more…)

How to balance your digital and print marketing

where to put your advertising budget

Now that the panic-provoking headlines of “print is dead” have toned down to “well, not quite”, it’s safe to say that we all know there is value in both print and digital marketing.

The question that businesses are now asking themselves, is how exactly do we work out how to divide our budgets between print and digital marketing? (more…)

The Changing Face of Digital Marketing: What small businesses need to know for 2018

digital marketing - new developments & key trends 2018

Digital marketing never stays static, and 2018 is going to be no exception.

As a small business owner, or the person responsible for marketing in a small organisation, what do you need to know at the start of this year to stay ahead of your competition?

We asked Tim Butler, founder of Innovation Visual, to reveal the key digital marketing trends that every business owner will need to get to grips with in 2018. (more…)

How to Make Your Small Business a BIG Hit Online

social media tools resources

For many small business owners, the term ‘digital marketing’ could very well generate a concerned or baffled look, and the temptation to turn around and hide in a darkened room.

As an established small business, or even someone setting up a new business, you might know all about offline marketing like posters and billboards, flyers and direct mail, and word-of-mouth advertising, but when it comes to promoting your business online, it’s unchartered territory.

So to help you safely navigate the online marketing landscape, conquer new marketing activities and promote your business in the digital world, here’s a small business guide to the basics of digital marketing; (more…)

The 3 Pillars of a successful promotional video

successful video marketing

Video is a potent and wildly effective marketing tool, but only when it is part of a measured and considered content strategy.

It is no easy task to succinctly and effectively communicate your brand values and core messaging to an audience in a way that is original and compelling.

Before you even begin you need to have spent time seeking to understand who your customers are in the first place. (more…)

How do you go from startup to selling a product every 12 minutes?

going from startup to successful business

The dream for many entrepreneurs is to come up with a great new product, find the funding to develop it and then for it to fly off the shelves.

The reality for most is different, but when this does happen it’s worth finding out how this success was achieved because the lessons we learn can help us to replicate the achievements for our own business.

Yuu is one such success, so we asked co-founders, Gill Hayward and Kellie Forbes to share their story with us; (more…)

Real-time marketing – How to do it right

real time marketing word cloud

Real-time marketing (RTM), the strategy and practice of reacting with immediacy in digital channels to external events and triggers, has been steadily growing in use and popularity.

An expanding array of tools and digital channels (e.g., social media and listening capabilities) has made real-time accessible, in theory at least, to virtually every marketer.

As digital channels increasingly function in real-time, all marketing organizations must consider to what degree they, too, will adapt, so here are 12 steps to help you get ready for real-time marketing; (more…)

How to harness the power of business blogging

Power of business blog

Setting up and running a small business isn’t easy. We all know that.

The first few years are often spent seeking the answers to — what seems like — a never ending list of questions, like, “Who is my target audience?” and “How do I reach them?”

Whatever industry you’re in, we all strive for the same thing: more website visitors, more valuable leads, more sales and more loyal customers. But how can you achieve this? (more…)

Why “Artificial Intelligence first” is replacing the “mobile first” approach in 2017

Artificial intelligence first

You don’t have to think back very far to remember the time when disruptive start-ups and forward thinking businesses were championing a “digital first” strategy. Digital technology had been adopted by mainstream consumers and companies that failed to recognise it were being left behind.

More recently, that slogan has been replaced for many businesses by a new one, “mobile first,” and is not difficult to understand why. Today’s consumers are constantly on their mobile. (more…)

How start-ups can get the most from digital marketing

digital marketing

Starting your own business means you suddenly become the owner of several hats – one for selling, one for bookkeeping, one for planning, one for looking after customers and one for marketing to name but a few.

The marketing element of a start-up is one of the most complex, especially given the changing ways small businesses need to reach customers in a digital world.

Digital marketing can be a bit of a mystery to many small business owners, so to help you explore how you make the most of the opportunities it offers, we’ve asked Tink Taylor, founder of dotmailer, to share some simple tips to get you started on your digital journey.
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How to plan and implement a successful email marketing campaign

For a small business, email marketing offers an inexpensive but effective and efficient way to engage with your customers, and attract new ones – so long as the right planning has been put in place first.

It creates and maintains communication, helping to keep your brand front of mind and build customer loyalty. Campaigns can be designed around a specific purpose, e.g. to boost sales, or to increase website traffic, and they can be targeted – you decide who receives which email.

Most importantly, and unlike many other marketing options, its results are measurable – the best email marketing platforms will even provide you with reports outlining how successful your campaign has been, and what aspects worked best.

This makes it an excellent choice for small businesses with a limited marketing budget. As long as you take the time to really think about what you want to get out of it, it is also simple – follow these 6 steps for planning and implementing your campaign, and you won’t go wrong. (more…)

How to get your business noticed – Self-marketing for start-ups

Your business may offer amazing products and a fantastic service. It may have a clear, determined vision of what it is doing and where it is going. But if your potential customers don’t know it exists, your wonderful business is likely to disappear without trace. As Alan Sugar put it: “Your start-up will be a cock-up if you don’t learn marketing communications”.

But what can a small business do to get themselves noticed?

There are two options: pay lots of money to a marketing company, or do it yourself. The DIY route costs less (if anything at all) and lets you use your unique insight to create the kind of personalised, precision-targeted marketing message that an external marketing consultant could never pull off.

So let’s dip into the marketing communications pic ‘n’ mix to see what methods are at your disposal;

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5 Ways data analytics can help you generate more leads and get the most out of your marketing spend

Lead generation is absolutely crucial to identifying potential customers that are interested in you business’s products and services.

With online leads coming from various sources such as search engines, email marketing, banner advertising and social media, you need to take an informed approach so you can reduce waste and focus your marketing budget on the sources that are driving the most high-quality leads.

Not only this but they need to prove the return on investment (ROI) from marketing to justify the budget in the first place.

So how can companies use data to identify exactly what drives lead generation, isolate the ultimate source of leads and streamline their marketing strategies? We asked Daniel Reilly, director at Ruler Analytics, to explain; (more…)

10 Top tips for small businesses starting out with social media

We’ve all heard it; “You just have to be using social media marketing.”

And the response from many business owners is; “I’m keen to try using social media to promote my small business but I’m not sure where to start.”

If this sounds like you, here are ten simple but effective tips that will help any business starting out with social media, no matter how big or small your budget.
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How email can deepen customer relationships and transform online conversions

When considering great customer experience (CX), it can be helpful to picture a shopkeeper.

The more we visit the shop, the better the shopkeeper gets to know us. After a few visits, the shopkeeper initially learns our name; then what products we like and have previously purchased; when we’re likely to need more of them; and finally to the stage where they can make recommendations of what we might like to try.

Such a role is now expected, and even demanded, of all the brands consumers interact with. The days of a one-size-fits-all approach to customer communications are long gone. Today, brands need to forge personal relationships, similar to that which people enjoy with their favourite local store. (more…)

Marketing your small business through YouTube – The 4 essential steps to success

No longer uniquely the home of shaky phone cam footage of comedy pets, YouTube has become a truly global broadcasting powerhouse. Sure, there are still grainy home videos aplenty, but these days YouTube is as much about film trailers, news channels, comedy sketches and even dedicated web series.

With one billion unique visitors every single month, it’s also an invaluable marketing tool, capable of reaching the kind of audiences that TV ads sandwiched between slabs of prime time soap can only dream of.

Of, course, if it were as simple as plastering the web with marketing videos and waiting for your inbox to fill with sales enquiries, everyone would be enjoying the fruits of their YouTube labours.

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Tweets that get you followed and your business noticed – How to build a loyal following, 140 characters at a time

If you are not already an avid tweeter, Twitter is an online tool for creating short messages (tweets) that can be read by anyone who wants to receive them (followers).

Sometimes your followers will forward your tweet to their followers (retweet), and so on, until your original message is being read by everyone on Twitter that is at all interested in what you have to say. Although it is a social medium, it can be used for marketing purposes, as long as you are careful not to spoil all the fun. (more…)