How to set up and run a small business

Leaderboard – News

Leaderboard – Business Plans

Leaderboard – Start Ups

Leaderboard – Company (Ltd)

Leaderboard – Company (S/E)

Leaderboard – Run – Freelancers

Leaderboard – Run – Legal

Leaderboard – Run – People

Leaderboard – Run – Premises

Leaderboard – Run – Sales

Leaderboard – Run – Technology

Leaderboard – Tax

Leaderboard – Banking

Leaderboard – Finance

Leaderboard – Insurance

You are here: Home » Archives for emotion

emotion

marketing psychology - using emotion to connect with customers

The more people feel, the more people buy. That’s the clear conclusion from the last decade of work by two of Britain’s top marketing analysts, Les Binet and Peter Field.

They delved into the IPA DataMine – a huge database of ad effectiveness case studies – to find out how advertising really leads to meaningful business effects, going beyond short-term sales spikes to look at profit growth and market share gain.

So what is the key to effective marketing, and how can businesses apply this to their marketing techniques to boost sales and grow profits? We asked Tom Ewing to explain;

Continue…

{ 0 comments }