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Starting your own business means you suddenly become the owner of several hats – one for selling, one for bookkeeping, one for planning, one for looking after customers and one for marketing to name but a few.

The marketing element of a start-up is one of the most complex, especially given the changing ways small businesses need to reach customers in a digital world.

Digital marketing can be a bit of a mystery to many small business owners, so to help you explore how you make the most of the opportunities it offers, we’ve asked Tink Taylor, founder of dotmailer, to share some simple tips to get you started on your digital journey.
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Your business may offer amazing products and a fantastic service. It may have a clear, determined vision of what it is doing and where it is going. But if your potential customers don’t know it exists, your wonderful business is likely to disappear without trace. As Alan Sugar put it: “Your start-up will be a cock-up if you don’t learn marketing communications”.
How to get your new business noticed
But what can a small business do to get themselves noticed?

There are two options: pay lots of money to a marketing company, or do it yourself. The DIY route costs less (if anything at all) and lets you use your unique insight to create the kind of personalised, precision-targeted marketing message that an external marketing consultant could never pull off.

So let’s dip into the marketing communications pic ‘n’ mix to see what methods are at your disposal;

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Traditionally, tradesmen have thrived on word-of-mouth recommendations, but in today’s marketplace online referrals can have a big influence on whether a customer decides to employ your services.

By the nature of their work, trades people cannot be expected to be experts in generating business online so we asked Jonny Lawrence, a digital marketing expert at Logic4training, to give an insight into how online referral sites and social media can work for the trades. Continue…

Facebook is the second biggest site in the world, with us Brits being some of its most prolific users. 59% of UK residents use Social Media on a daily basis; which means that Facebook presents some great marketing opportunities for businesses.

If you can get your users to share information about your products and services in their feeds, you can reach a massive audience of consumers – at a time when they are relaxed and receptive to marketing messages.

If you are a start-up or small businesses, the low-cost and high-potential make Facebook a very attractive option to promote and grow your venture, but how do you do this effectively? Continue…

For many small business owners, the term ‘digital marketing’ could very well generate a concerned or baffled look, and the temptation to turn around and hide in a darkened room.

As an established small business, or even someone setting up a new business, you might know all about offline marketing like posters and billboards, flyers and direct mail, and word-of-mouth advertising, but when it comes to promoting your business online, it’s unchartered territory.

So to help you safely navigate the online marketing landscape, conquer new marketing activities and promote your business in the digital world, here’s a small business guide to the basics of digital marketing; Continue…

Ever since social media became so prominent, companies have seen a huge online fan base as something of a marketing holy grail, with the number of Facebook fans and Twitter followers becoming a benchmark for success.

Unfortunately, lots of companies jump into social media with energy and enthusiasm but quickly get disappointed or frustrated when the results aren’t quite as big as their ambitions.

The road to building an online fan base that is both big, and crucially, of value, is a long and winding with very few shortcuts, but here are five steps to think about in order to succeed: Continue…

Chris Hutchings, partner at Hamlins LLP, looks at the potential pitfalls and benefits of using social media sites for business purposes.
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Every time we communicate publicly via the internet, we leave a little trace of ourselves. If we post a message on social networking sites such as Twitter or Facebook, for example, we create a record that others can access.
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When you meet business owners in real life at events, there’s a question that a lot of people are starting to ask each other: Are you on Twitter?
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