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Using Google My Business to get customersTo generate new leads in today’s online world, your business needs to be optimised for search engines – in particular Google.

Most small businesses know this and invest good time and money in their online strategy.

The challenge lies in achieving sustained search success and business map listings are a key part of this. Here’s how to achieve this with Google My Business. Continue…

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Using Google services to boost your businessGoogle is the world’s most popular search engine, controlling 79% of the market share and dealing with 3.5 billion searches every day.

The power of Google is staggering, but many businesses aren’t fully harnessing this power.

To help ensure you’re not missing out, we’ve asked Tim Butler, founder of Innovation Visual to outline how you can make the most of Google for your business. Continue…

Traditionally, tradesmen have thrived on word-of-mouth recommendations, but in today’s marketplace online referrals can have a big influence on whether a customer decides to employ your services.

By the nature of their work, trades people cannot be expected to be experts in generating business online so we asked Jonny Lawrence, a digital marketing expert at Logic4training, to give an insight into how online referral sites and social media can work for the trades. Continue…

Google AdWords is a powerful way to spread the word about your online business or website, with the opportunity to get yourself listed not only at the top of Google’s results pages, but also on relevant websites that are part of the AdSense advertising network.
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If Google’s Panda update weeded out the websites with content of poor quality overall, then Penguin – first announced in April 2012 – went a step further, focusing on sites with individual examples of poor-quality content.
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If you had any kind of online presence back in February 2011, you will probably have heard of the Google Panda update – or the ‘Farmer update’, as it was first known.
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With more and more small companies reaping the benefits of going online it is essential to appreciate the importance of having a well designed website, otherwise any efforts you make to drive potential clients to your web address will be in vain.
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Here is our final set of web marketing tips to help small business owners compete on a level playing field with their larger rivals on the web.
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These tips were written by the Bytestart team. We’ve been optimising and publishing content sites since 1998 – with some success (and mistakes made) along the way. Hopefully these tips will help small business people increase the visibility of their websites on the Internet and save you time along the way.
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This is the second part of our Link Popularity Guide – Part 1 can be found here.
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As most small business website owners will know only too well, the days when you could turn up to Altavista and the other leading search engines at the time and hope to get a Top 10 ranking with ease are well and truly over. It is no longer sufficient to upload a good quality website, exchange a few links, and expect visitors to flood in. As more and more sites go live each day, the harder it is to achieve the Top 10 rankings every small business would like to see.
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A decade ago, site owners were obsessed by “keywords” when seeking to propel their sites up the search engine rankings. Now, however, the only search engine that matters – Google – completely ignores the keyword tag in webpages.
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If you own a small business website, chances are at some stage you’ll have wondered which “keywords” or “keyword phrases” to include within your webpages.
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