There are a whole range of ways that you can build backlinks to your business’s website, from guest posting to tactical link audits and on-site asset creation. However, the amount of time and effort it takes to get each link can become a barrier, particularly when you have limited resources. (more…)
Google regards links as a principal ranking signal and there is no evidence to suggest that this is set to change in the future. It therefore goes without saying that building the right links to your website will help you to rank well in search engine results pages (SERPs). (more…)
This is the second part of our Link Popularity Guide – Part 1 can be found here.
As most small business website owners will know only too well, the days when you could turn up to Altavista and the other leading search engines at the time and hope to get a Top 10 ranking with ease are well and truly over. It is no longer sufficient to upload a good quality website, exchange a few links, and expect visitors to flood in. As more and more sites go live each day, the harder it is to achieve the Top 10 rankings every small business would like to see.